Avnet Express is First Distributor to Offer Pulse Electronics’ Near Field Communications (NFC) Antennas

  Avnet Express is First Distributor to Offer Pulse Electronics’ Near Field
  Communications (NFC) Antennas

Business Wire

PHOENIX -- January 15, 2013

Avnet Express, the e-Commerce engine for Avnet Electronics Marketing, an
operating group of Avnet, Inc. (NYSE: AVT), announced that it is the first
distributor to stock Pulse Electronics’ near field communications (NFC)
antennas. Near field communications allow devices to communicate at short
ranges and are gaining traction, particularly in the mobile device arena.
These specially offered antennas are the latest products in the fast-growing
NFC market, which requires reliable antenna solutions for user-friendly and
safe contactless commerce.

Click to Tweet: Avnet Express is first distributor to offer Pulse Electronics’
NFC antennas: http://bit.ly/WrjTux

“This offering to our customers positions Avnet Express as not only the first
distributor of Pulse’s products, but also as cost-competitive in our efforts
to offer the latest in NFC antennas and Pulse’s wide range of solutions,” said
Beth Ely, senior vice president, Avnet Express. “As a global distributor, we
also offer technical support to back up these solutions for customers needing
assistance for their prototyping needs.”

Avnet Express will offer Pulse’s variety of product concepts available for
myriad user cases. These carefully developed solutions comply with the EMVCo
specification. EMVCo LLC was formed in February 1999 to manage, maintain and
enhance the EMV Integrated Circuit Card Specifications for payment systems.

The concepts include ferrite-backed flex antennas, stamp antennas and wire
loop antennas. Pulse also carries intensive material studies to find more
cost-competitive options for future applications. Customer segments the
product serves are:

  *Mobile payments
  *Security access and control systems
  *Peer-to-peer file sharing
  *Electronic business cards

For information on purchasing Pulse NFC antennas, please go to

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About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at

About Avnet, Inc.

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.


Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Public Relations
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