Canon U.S.A. Raises Awareness about Counterfeit Accessories for Digital Cameras and Camcorders and Promotes Consumer Safety

  Canon U.S.A. Raises Awareness about Counterfeit Accessories for Digital
  Cameras and Camcorders and Promotes Consumer Safety

Business Wire

NEW YORK -- January 15, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, has rolled out a
consumer-safety initiative that will promote awareness of a consumer
electronics industry-wide issue: the risks of using counterfeit accessories
for digital cameras and camcorders, especially batteries and chargers.
Counterfeit products are fake replicas of the real products, designed to take
advantage of the superior value of the real product. These fake accessories
are produced in a manner that is increasingly more difficult for average
consumers to identify. Purchase of these products can lead to potentially
dangerous results. Unlike genuine Canon products, counterfeit accessories may
not meet government and industry safety standards and may overheat, smoke,
melt, ignite and may cause bodily injury and property damage.

In support of this initiative, a digital campaign, with the tagline, “Play it
safe. Power your Canon with Canon Power” was launched on January 8, advising
consumers to avoid counterfeits by purchasing products through established
retail channels. In addition, the Canon USA Website has been enlisted to
educate consumers on the Canon batteries and chargers most frequently
counterfeited and to provide helpful tips to spot them.

“Canon takes safety seriously and, as good corporate citizens, we want to
inform and educate so that consumers are aware of the risks counterfeit
products pose,” said Yuichi Ishizuka, executive vice president and general
manager, Imaging Technologies & Communications Group, Canon U.S.A. “We will be
rolling out an initiative over the next few months, encouraging consumers to
help play it safe with genuine Canon power when making an investment in a
camera or camcorder and its accessories, so that they may continue to enjoy
the quality experience they expect from us.”

For more information, visit

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third
overall in U.S. patents registered in 2011† and is one of Fortune Magazine's
World’s Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting

†Based on weekly patent counts issued by United States Patent and Trademark

All referenced product names, and other marks, are trademarks of their
respective owners.


Canon U.S.A., Inc.
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