HOTELEX Shanghai 2013 Sneak Peek

                       HOTELEX Shanghai 2013 Sneak Peek

  PR Newswire

  SHANGHAI, Jan. 15, 2013

SHANGHAI, Jan. 15, 2013 /PRNewswire/ -- As one of the largest exhibitions in
the hospitality industry with the highest standards, HOTELEX Shanghai is
consistently concerned about innovation and green concepts. HOTELEX Shanghai
2013 will run from April 1st to 3rd at the Shanghai New International Expo
Center (SNIEC). The exhibition contains ten differently themed sectors
including Catering Equipment & Supply, Bakery, Tableware, Textile, Appliance &
Amenities, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea and
Wine & Spirits.

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HOTELEX Shanghai 2013 will occupy the entire 11 halls with an exhibition area
of 160,000 SQM, which is significantly larger, 32% larger, in fact, than 2012.
International pavilions such as Italy, Spain, USA, Germany and Japan will
gather at the show along with 1,500 industry leading brands. At present, 94.8%
of the show's sales target has been reached.

HOTELEX Shanghai continues to inspire valuable dialogue and leverage industry
standards through an unrivalled blend of forums, seminars, top-notch industry
competitions and match-making sessions.

The Authoritative Voice of the Hospitality & Food Industry

HOTELEX Shanghai has always kept a strong relationship with industry
associations and industry opinion leaders in China, such as the Shanghai
Municipal Tourism Administration, the China Tourist Hotel Association, the
Zhejiang Hotel Association, Shanghai Tourism Trade Association Hotels Branch,
the Foodservice Consultants Society International and the Shanghai Junior
Chefs Club.

In addition, the China Tourist Hotel Association will help organize a VIP
delegation composed of around 500 general managers from existing high star
hotels and hotels under construction including Accor Group, InterContinental
Hotels Group, Starwood Hotels, Jin Jiang International, China Wanda Group and
Greenland Group. Some of them will be invited as keynote speakers at HOTELEX
IPA match-making meetings to have direct face-to-face conversations with
suppliers around the nation.

Foodservice Consultants Society International (FCSI) is the premier
association promoting professionalism in foodservice and hospitality
consulting. FCSI received numerous positive accolades in 2011 & 2012, and now
FCSI is coming back to HOTELEX in 2013 to showcase products and concepts that
represent the future. FCSI is always looking for extreme, futuristic ideas
demonstrating its leading role in the foodservice industry. Meanwhile, an "Ask
the Expert" themed area will be set up on-site and seasoned members from
Europe, Africa and the Middle East will share their experience and provide the
most popular green energy-saving products and solutions.

Ideas from Industry and Opinion Leaders

Professional guests are undoubtedly an essential part of the forums and a
competitive advantage of HOTELEX. For 2013, HOTELEX has managed to invite
those industry opinion leaders and trend setters to share and inform. The
"Foodservice in the 21st Century" forum has a couple of industry pioneers to
elaborate on how catering owners and operators can stand out from fierce
market competition with distinguished service and futuristic concepts.

Jonathan Doughty, FCSI consultant since 1998 and Group Managing Director of
FCSI EAME, provides an innovative strategy and approach to foodservice
business owners/operator/investors on how to gain the competitive edge by not
just becoming the best but also being different and standing out amongst your
competitors in the industry.

World renowned, award-winning architect and a visionary designer Francois
Tesniere will introduce his unique revolutionary concept in modular kitchen
design and provide examples of his avant-garde kitchens, demonstrating the
ultimate eco-friendly and eco-sustainable kitchen.

Furthermore, as a significant media partner of HOTELEX, FERMAG magazine will
send eminent speaker candidates, such as Don Fisher from Fisher-Nickel and
Jane Gannaway from Yum! China, who have both dedicated themselves to the
foodservice industry for decades. Their topics, "Designing & Operating an
Energy Efficient Restaurant" and "Yum! China E3: Energy, Environment and
Economics", are something to look forward to.

Meanwhile, Tony Wang from Beijing Junchao Kitchen Project & Design, the first
Chinese FCSI consultant, will elaborate on "Modern Kitchen Enhancing the
Chinese Taste Buds" and offer tailor-made suggestions to Chinese foodservice

Fascinating Industry Competitions for Top-notch Contenders

The China Barista Championship (CBC) is an exclusive professional competition
authorized by World Barista Championship (WBC). It has become a showcase for
rising young coffee professionals in China. CBC has marched into its 11th year
with 24 division competitions covering the East, North, and Southwest regions
of China. Champions representing 24 division competitions will gather at
HOTELEX Shanghai to battle it out for the exclusive spot to compete at WBC

Additionally, HOTELEX Shanghai 2013 will showcase the China Master Bartender
Competition as well, which is a professional competition initiated by the most
authoritative bartender association in the nation. 2012's Shanghai Bartender
Championship attracted over 70 bartenders focusing on classic and flair
bartending from all over the country and attracted over 10,000 visitors during
the show.

What's more, the World Latte Art Championship and 2013 Gelato China Cup will
each make their debut at HOTELEX Shanghai 2013.

Onsite Displays Raising The Bar for Industry Standards

Future trends of the hospitality industry will be more individual-oriented and
add more personal touches when it comes customer experience. Details such as
hotel uniforms and breakfast settings have never been that crucial to hotel

Partnering with the Shanghai Tourism Trade Association Hotels Branch, HOTELEX
will feature the Hotel Uniform Show Competition and the Star Hotel Western
Buffet Display Challenge in order to set trends and represent some of the best
works in high star hotels. The 2013 Hotel Uniforms Show Competitions combines
catwalks and skits to show the hotel uniform culture, whereas the Star Hotel
Western Buffet Display Challenge will continue to showcase various buffet
styles in a most refreshing perspective.

A Food Journey for the Most Discerning Taste Buds

Expo Finefood, one of the HOTELEX themed areas, has prepared an exotic onsite
food journey for the most discerning taste buds.

Expo Finefood will work closely with famous Italian restaurant Casanova to
create an authentic Italian food journey by showcasing top-tier Italian chefs
and the best quality Italian food ingredients. Italian food has its own charm
because of its unique cooking style and techniques. Audiences will have the
chance to not only taste the authentic Italian food but also sample the
Italian gourmet culture right at HOTELEX.

In 2013, HOTELEX will collaborate with the U.S. Agricultural Trade Office
Shanghai Center to help put on an excellent show featuring top-notch USA food
ingredients. It will exhibit at Expo Finefood as a USA Pavilion showcasing
several USA agricultural products and associations in Hall E6. Meanwhile, with
the purpose of introducing different varieties of USA food ingredients into
Chinese restaurants, U.S. high-end food ingredients will be under the
spotlight through the Taste of the United States 2013 - Asian Master Chef
Challenge, featuring award-winning Chinese chefs.

For further information, please contact:

Alex NeeOverseas Marketing ExecutiveShanghai UBM Sinoexpo International
Exhibition Co., Ltd.T: +86-21-6437-1178*199F: +86-21-6115-4998E: W:

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