MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

   MMA Assembles a Coalition of Global Brand Leaders to Form the Executive
                           Marketer Advisory Board

Citi, Dunkin' Brands, Unilever, L'Oreal, Colgate-Palmolive are among the
brands elected to the Board that will identify priorities to help marketers
leverage the power of mobile

PR Newswire

NEW YORK, 15 Jan. 2013

NEW YORK, 15 Jan. 2013 /PRNewswire/ --The Mobile Marketing Association (MMA),
the leading global trade association for the mobile marketing industry,
announced today the formation of the Executive Marketer Advisory Board. This
coalition of global brand leaders and media visionaries will lock arms to
advance the mobile marketing movement and ensure that mobile evolves as a
powerful platform for marketers to meet their core objectives.


Marketers were selected based on their overall leadership across marketing
innovations, as well as their contribution to the mobile community. All of the
companies included on the Board have expressed their commitment to progressing
mobile so that it plays a critical role in the future of media. They will
address the needs that their respective brands have concerning mobile
marketing, as well as looking at the entire industry landscape to get
marketers mobile ready.

The marketers that have been appointed to the MMA Executive Marketer Advisory
Board include:

  oLinda Boff, Global Executive Director, Advertising, Digital and Design,
    General Electric
  oBonin Bough, VP Global Media & Consumer Engagement, Mondelez International
  oKevin Burke, Chief Marketing Officer, Visa
  oVanessa Colella, Managing Director and Head of North America Marketing,
  oJohn Costello, Chief Global Marketing and Innovation Officer, Dunkin'
  oTom Daly, Group Director, Global Connections, The Coca-Cola Company
  oMark Gambill, VP, Integrated Media and Marketing, Home Depot Inc.
  oJack Haber, VP Global Advertising & Digital, Colgate-Palmolive
  oDoug Moore, VP Advertising and Branding, General Mills
  oMarc Speichert, Chief Marketing Officer, L'Oreal
  oJohn Travis, VP Brand Marketing, Adobe
  oRahul Welde, VP of Media, Unilever
  oWanda Young, Senior Director, Social Media Strategy, Wal-Mart

"Nothing brings marketers closer to consumers than mobile. And while mobile
marketing has certainly made strides over the past few years, the budget
allocations from marketers continue to be disproportionate to consumer
engagement. The MMA's Executive Marketer Advisory Board unites some of the
industry's most influential leaders to set priorities against challenges
within the mobile space that are most relevant to their brands and the
industry as a whole," said Sheryl Daija, Chief Strategy Officer, MMA. "With an
aligned brand focused agenda, the Board can help marketers better integrate
mobile to reach new heights in how they meaningfully connect with consumers
along the purchase funnel."

"I am delighted to serve on the Mobile Marketing Association's Executive
Marketer Advisory Board with an incredible group of global brand leaders,"
said John Costello, Chief Global Marketing and Innovation Officer for Dunkin'
Brands. "At Dunkin' Brands, we recognize that consumers are increasingly
reliant on their mobile devices and mobile marketing has become a vital part
of our integrated marketing mix to deepen the connection we have with people
who make Dunkin' Donuts and Baskin-Robbins part of their daily lives around
the globe. I look forward to working with the Board to help advance the
industry and drive adoption of effective mobile marketing."

The MMA Executive Marketer Advisory Board will work to identify areas of
opportunities through various initiatives and research that will influence how
marketers invest in mobile and capitalize on emerging platforms and
technology. The mission of the Board is to ensure that mobile is strategically
integrated in the overall marketing mix and evolves as a leading channel.

As the first coalition of marketers at the MMA, the Board will meet January
2013, to establish a preliminary agenda as well as mobile marketing objectives
for both the group and overall marketing community to work towards.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade
association established to lead the growth of mobile marketing and its
associated technologies. The MMA is an action-oriented organization designed
to clear obstacles to market development, establish mobile media guidelines
and best practices for sustainable growth, and evangelize the use of the
mobile channel. The more than 700 member companies, representing nearly fifty
countries around the globe, include all members of the mobile media ecosystem.
The Mobile Marketing Association's global headquarters are located in the
United States and it has regional chapters including North America (NA),
Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For
more information, please visit For information relating to
the MMA's Mobile Marketing Forum series, please visit

Rebecca Laming
Director of Communications, MMA
M: +1 917-558-1828

Valerie Christopherson
Global Results Comms. (GRC)
M: +1 949 306 6476

SOURCE Mobile Marketing Association

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