Red Robin Selects Vitro as New Agency of Record

               Red Robin Selects Vitro as New Agency of Record

PR Newswire

GREENWOOD VILLAGE, Colo., Jan. 15, 2013

GREENWOOD VILLAGE, Colo., Jan. 15, 2013 /PRNewswire/ --Red Robin Gourmet
Burgers, Inc., (NASDAQ: RRGB), a casual dining restaurant chain focused on
serving an innovative selection of high-quality gourmet burgers in a
family-friendly atmosphere, today announced the selection of Vitro as its
national creative agency of record.



As the gourmet burger expert continues efforts to revitalize the Red Robin
brand and execute its long-term strategic plan, the company sought an
innovative, idea-centered and collaborative agency partner with the expertise
to integrate a complete arsenal of marketing disciplines and channels. Vitro,
which has offices in San Diego and New York City, was selected after a
nationwide agency search that included a capabilities review and creative and
media assignment. Vitro's roles with Red Robin will include strategic
planning, creative development and execution and media planning.

"Vitro impressed us with their insurgent attitude, their top to bottom
understanding of our business, and their track record of growing challenger
brands," said Denny Marie Post, Red Robin's senior vice president and chief
marketing officer. "They delivered a fresh perspective that will help us
climb to the top of this incredibly competitive category."

"We always say brands should treat their product as their best marketing
channel, which works perfectly because there isn't anyone in America making
better burgers than Red Robin," said Vitro chief executive officer Tom
Sullivan. "We've been blown away by the passion, dedication and insight of
the Red Robin team and we can't wait to jump in and help tell their story."

To lead the agency search, Red Robin enlisted Janet Bustin of Mzyme Marketing,
a Dallas-based consultancy that conducts agency reviews in the areas of
integrated communications, advertising, media, promotion, digital and public
relations. Mzyme clients include Fortune 500 and other companies across
categories including food and beverage, restaurant, retail, entertainment and

Vitro joins a roster of Red Robin agency partners that includes Parsippany,
N.J.-based Coyne PR, the company's national public relations agency of record,
which was selected in early 2012.

About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)

Red Robin Gourmet Burgers, Inc. (, a casual dining restaurant
chain founded in 1969 that operates through its wholly-owned subsidiary, Red
Robin International, Inc., is the gourmet burger expert, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all ages. In addition to
its many burger offerings, Red Robin serves a wide variety of salads, soups,
appetizers, entrees, desserts and signature Mad Mixology® Beverages.There
are more than 470 Red Robin^® restaurants located across the United States and
Canada, including corporate-owned locations and those operating under
franchise agreements. Red Robin… YUMMM^®! Connect with Red Robin on Facebook
and Twitter.

About Vitro

VITRO ( is a bi-coastal creative agency
that serves the role of creative architect and thought leadership partner for
brands that want to challenge the status quo and steal share in their
respective markets. Our agency philosophy is founded in a commitment to brand
generosity, world domination and 21^st century rock and roll. In addition to
Red Robin Gourmet Burgers, Inc., VITRO's clients include ASICS America, Redbox
Instant by Verizon, Nokia, Clarisonic, Aldo, Ralph Lauren, Jose Cuervo, and
others. Offices are located in New York and California.

SOURCE Red Robin Gourmet Burgers, Inc.

Contact: Kevin Caulfield, Red Robin Gourmet Burgers, +1-303-846-5470,; John Hickman, Vitro, +1-619-234-0408,
Press spacebar to pause and continue. Press esc to stop.