Food Lion Offers Customers Additional Coupon Savings Through New, Fun Couponing Experience Via Valassis Facebook App

    Food Lion Offers Customers Additional Coupon Savings Through New, Fun
                Couponing Experience Via Valassis Facebook App

PR Newswire

SALISBURY, N.C. and LIVONIA, Mich., Jan. 15, 2013

SALISBURY, N.C. and LIVONIA, Mich., Jan. 15, 2013 /PRNewswire/ --Food Lion
customers can now receive additional savings by accessing in-store coupons
through the company's Facebook page, powered by an app Valassis launched on
Facebook Platform.

The new Facebook application also gives consumers the opportunity to share
their coupons with "friends" on the social media network. The app provides
Food Lion an innovative social media tool to offer exclusive offers on a
variety of items, such as My Essentials store brand products.

"At Food Lion, we look for opportunities to leverage technology to enhance our
customers' shopping experience," said Steven Saunders, interactive marketing
manager at Food Lion. "This new app is easy to use and offers our shoppers a
fun way to connect with us and share the savings with friends."

"This app allows brands to deliver value while connecting with their consumers
in the social sphere very personally," said Jim Parkinson, Valassis chief
digital officer. "It is another way for them to further build and nurture the
relationships they have with their consumers all within the Facebook
environment."

Customers can access the new coupons by visiting the Food Lion Facebook page
at https://www.facebook.com/foodlion/app_197807400349929. For more information
on how this app can be customized and its brand application, go to:
http://bit.ly/P2m4ED.

About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the
U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more
than 1,100 supermarkets. The company employs approximately 58,000 associates
delivering quality products, low prices and service to customers in 10
Southeastern and Mid-Atlantic states. For more information, visit
www.foodlion.com. Find Food Lion business updates on Twitter @FoodLionNews or
at www.foodlion.com/corporate/pressroom.

About Valassis
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over
15,000 advertisers proven and innovative media solutions to influence
consumers wherever they plan, shop, buy and share. By integrating online and
offline data combined with powerful insights, Valassis precisely targets its
clients' most valuable shoppers, offering unparalleled reach and scale.
Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH
Marketing Services Inc. Valassis consumer brands include RedPlum® and
save.com. Its signature Have You Seen Me?® program delivers hope to missing
children and their families. To learn more, visit Valassis.com.

Facebook^® is a registered trademark of Facebook Inc.

SOURCE Valassis; Food Lion

Website: http://www.valassis.com
Contact: Benny Smith, Food Lion, +1-704-310-4077, blsmith@foodlion.com; Matt
McCarthy, PAN Communications/Valassis, +1-617-502-4358, mmccarthy@pancomm.com