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Baskin-Robbins Kicks Off 2013 With A Buy One Get One Free Two-Scoop Sundae Offer

  Baskin-Robbins Kicks Off 2013 With A Buy One Get One Free Two-Scoop Sundae
                                    Offer

Offer valid at participating Baskin-Robbins shops nationwide every Wednesday
and at participating shops in the New York metro area every Tuesday through
the end of March

PR Newswire

CANTON, Mass., Jan. 15, 2013

CANTON, Mass., Jan. 15, 2013 /PRNewswire/ --Baskin-Robbins, the world's
largest chain of ice cream specialty shops, is kicking off the New Year with a
weekly Buy One Get One Free Two-Scoop Sundae offer at participating
Baskin-Robbins shops nationwide. Beginning tomorrow and continuing every
Wednesday through the end of March, guests who purchase a "Build Your Own"
Two-Scoop Sundae will receive another Two-Scoop Sundae of equal or lesser
value for free.* Baskin-Robbins locations in the New York metro area will
feature the Buy One Get One Free Sundae offer every Tuesday instead.

(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO )

Guests can create their own Two-Scoop Sundae by choosing from Baskin-Robbins'
wide variety of ice cream flavors, including classics like Mint Chocolate
Chip, Very Berry Strawberry, Pralines 'n Cream and Jamoca® Almond Fudge, as
well as more recent favorites like January's Flavor of the Month, Berry
Passionate Frozen Yogurt.

"We're celebrating the New Year with a special offer that allows our guests to
have double the fun with one of America's favorite treats – the ice cream
sundae," said Dan Wheeler, Vice President of U.S. Brand and Field Marketing
for Baskin-Robbins. "With our Buy One Get One Free Two-Scoop Sundae offer,
guests can customize an ice cream sundae of their own with our wide assortment
of delicious ice cream flavors and toppings, and share another sundae with
their friends and family."

Baskin-Robbins' classic Two-Scoop Sundae includes two scoops of a guest's
favorite ice cream topped with caramel, hot fudge or strawberry topping and
finished with a dollop of whipped cream, nuts and a cherry. Last year,
Baskin-Robbins served more than 29 million ice cream sundaes at its
restaurants around the world.

For more information about Baskin-Robbins and its wide variety of ice cream
flavors and frozen treats, visit www.BaskinRobbins.com or follow us on
Facebook (www.facebook.com/BaskinRobbins) or on Twitter
(www.twitter.com/BaskinRobbins).

* This offer excludes Three-Scoop Sundaes, Banana Splits, Layered Sundaes,
Junior Sundaes, Soft Serve Parfaits, Banana Royales and Brownie Sundaes. See
store for details.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. For the full-year 2011, Baskin-Robbins' shops had global
franchisee-reported sales of approximately $1.8 billion. Headquartered in
Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.

Contact:
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins

Website: http://www.baskinrobbins.com
 
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