India Today Group Partners With Affle for Rich Media & Video Advertising

   India Today Group Partners With Affle for Rich Media & Video Advertising

  PR Newswire

  NEW DELHI, January 15, 2013

NEW DELHI, January 15, 2013 /PRNewswire/ --

Affle, a leading international smart-media company, today announced its
partnership with the India Today Group to exclusively power all video and rich
media advertising for the India Today Group through its recently launched rich
media and video ad network - 'Ripple' .

As a part of this partnership the India Today Group would employ Affle's
'Ripple'ad network to serve all video ads on its online properties and to
serve video and rich media ads across India Today Group's properties on the
iPad/Tablet platforms. The announcement comes close to Affle's declaration of
similar partnerships with Yahoo!& ESPN Cricinfo for rich media and mobile
advertising in India.

Commenting on the partnership, Anuj Kumar, Co-founder & CEO Affle , said, "We
have experienced tremendous growth on the Ripple network since its launch in
August 2012. Our technology innovations for engaging media experiences are
delivering great returns for top publishers and advertiser partners and we are
very pleased to welcome the India Today Group as a partner for Ripple. In
recent months top advertisers like Samsung, Nokia, Microsoft, Maruti Suzuki,
adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad
experiences across our network and we believe that our leading advertisers
would also welcome the addition of a top & highly reputed publisher partner
like the India Today Group on Ripple."

Ashish Bagga, CEO, India Today Group said, "Over the years the India Today
group has built some very solid digital assets for its top properties
including India Today, Business Today, Aaj Tak, Cosmopolitan and many others.
We are seeing tremendous growth on video consumption on these digital
properties with an increasing consumption skew on mobile devices and are thus
very pleased to partner with an industry leader likeAffle to integrate their
truly innovative advertising technologies and benefit from their well
established partnerships on the Ripple ad network business"

Within three months of its launch Affle's 'Ripple' rich media and video ad
network has already become one of the fastest growing ad networks in India
with over 5 billion monthly ad requests being delivered on top publisher sites
and applications. Ripple's technology innovations for creating impactful rich
media ad units has also helped in delivering more impactful campaigns with the
average engagement rateson Ripple being over 2 times of regular display
campaigns.

About Affl e  -  Rich Media Business: Affle Group's Rich Media Business
includes the next generation rich media and video advertising network platform
for all smart devices (PC, Tablets, Mobiles, Smart TV's and more) and the
digital advertising solutions for top brands. Affle's innovative rich media
content formats enhance the user experience and engagement, enabling smart
media across smart screens.

About Affle Group: A Singapore headquartered 'Smart Media' company. Affle
Group has expertise in all key areas of the digital media eco-system. Affle
Group's businesses include Affle Rich Media Business, Affle Media Lab and ad2c
(a JV between Affle and D2C Inc). Affle Group operates across multiple Asian
markets where it has successfully built its digital media business. Affle's
investors include D2C Inc (JV between Dentsu & NTT DoCoMo), Microsoft
Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited
(BCCL) & Centurion Private Equity. For more information visit
http://www.affle.com & http://www.ripple.affle.com

About India Today Group Digital: ITGD is the digital arm of the INDIA TODAY
GROUP. It is an umbrella for the contents from the entire India Today Group.
ITGD repurposes content from its flagship magazine, India Today; leading news
channels - Aaj Tak, Headlines Today, business magazine- Business Today, and
Indian editions of the international power brands like Cosmopolitan, Harper's
Bazaar, Good Housekeeping, Travel Plus and Men's Health. ITGD ensures that the
premium content of the India Today Group is available in several digital
formats whether it is the Internet, SMS (52424), Voice (5052424) or digital
subscriptions. Syndications Today, also a part of ITGD, is responsible for
syndicating news, articles, images of the group. Collectively the online group
reaches over 80 million online users across the globe. 

For more information please contact: India  Today Mr. Vishwalok Nath Head -
Marketing & Syndications India Today Group Digital
digital.marketing@intoday.com Ph: +91-120-4807100 Affle  India pr@affle.com
 
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