IMAX Launches Institutional Upgrade Initiative; Signs Agreement With Smithsonian For Next-Generation Laser Technology

IMAX Launches Institutional Upgrade Initiative; Signs Agreement With 
Smithsonian For Next-Generation Laser Technology 
Smithsonian's Three IMAX® Theatres to be Capable of Showing Full Spectrum of 
IMAX Content 
NEW YORK, Jan. 15, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and 
the Smithsonian Institution today announced an agreement to install IMAX's 
next-generation laser digital projection technology in the Smithsonian's three 
IMAX(®) theatres, enabling the Smithsonian to deliver the highest-quality 
digital content available – both documentaries and blockbuster films – and 
further enhance The IMAX Experience(®) for its millions of visitors annually. 
(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO) 
Under the terms of the agreement, the Samuel C. Johnson IMAX Theater at the 
National Museum of Natural History and the Lockheed Martin IMAX Theater at the 
National Air and Space Museum, both in Washington, D.C., and the Airbus IMAX 
Theater at the Steven F. Udvar-Hazy Center in Chantilly, Va., will transition 
to IMAX(')s laser digital projectors in 2014. 
IMAX's next-generation projection system is expected to set a new benchmark as 
the industry's premium entertainment experience. The system, which 
incorporates the laser digital intellectual property IMAX exclusively licensed 
from Eastman Kodak in 2011, represents the largest R&D initiative in IMAX's 
history and will enable IMAX® dome theatres and IMAX screens larger than 80 
feet to deliver the highest-quality digital content available with greater 
brightness and clarity, a wider color gamut and deeper blacks. 
"Building on our shared legacy of excellence and discovery, we're delighted 
that the Smithsonian has adopted this new technology, acting as a springboard 
for our institutional partners globally," said IMAX CEO Richard L. Gelfond. 
"For over 35 years, our partnership with the Smithsonian has served as the 
gold standard in delivering immersive entertainment experiences that educate, 
inspire and showcase the wonders of our world. We believe the new laser 
digital projection system will usher in a new era of quality and innovation in 
projection technology and allow museum-goers to experience their favorite 
documentaries and blockbusters as never before." 
Since the National Air and Space Museum opened its doors to visitors in 1976, 
the Smithsonian/IMAX partnership has delivered exceptional-quality and 
critically acclaimed documentaries and world-class entertainment to millions.  
 The partnership also has funded and produced groundbreaking IMAX® 
documentaries including The Dream is Alive, Blue Planet, Destiny in Space 
(with Lockheed Martin Corporation), and Cosmic Voyage (with Motorola). 
"Laser digital projection offers our visitors a more immersive and visceral 
experience, as well as more programming opportunities," said Christopher A. 
Liedel, President, Smithsonian Enterprises.  "Today's agreement continues our 
decades-long partnership with IMAX and strengthens our commitment to 
delivering the best educational and entertainment experience." 
About The Smithsonian The Smithsonian Institution, established in 1846 "for 
the increase and diffusion of knowledge", is the world's largest museum and 
research complex, consisting of 19 museums and galleries, the National 
Zoological Park and nine research facilities.  The Smithsonian Institution 
holds a collection of 137 million items, and has facilities in Arizona, 
Maryland, New York City, Virginia, Washington DC, and Panama, and 168 other 
museums are Smithsonian affiliates. The Institution's thirty million annual 
visitors are admitted without charge; funding comes from the Institution's own 
endowment, private and corporate contributions, membership dues, government 
support, and retail, including the three IMAX theaters, concession and 
licensing revenues.  Institution publications include Smithsonian and Air and 
Space magazines. 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Sept. 30, 2012, there were 689 
IMAX theatres (556 commercial multiplex, 20 commercial destination and 113 
institutional) in 52 countries. 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D 
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of 
IMAX Corporation. More information about the Company can be found at 
www.imax.com. You may also connect with IMAX on Facebook 
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube 
(www.youtube.com/imaxmovies). 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
                                                                                            Investors: 
Business Media:                                                                                 IMAX Corporation – 
New York 
IMAX Corporation – New York                                                               Teri Loxam 
Ann Sommerlath                                                                                  212-821-0110 
212-821-0155                                                                                    tloxam@imax.com 
asommerlath@imax.com Entertainment Media: 
Sloane & Company – New York                                                               Principal Communications 
Group – Los Angeles 
Whit Clay                                                                                       Melissa Zuckerman/Paul 
Pflug 
212-446-1864                                                                                    323-658-1555 
wclay@sloanepr.com     melissa@pcommgroup.com 
                                                                                            paul@pcommgroup.com 
http://www.imax.com 
http://photos.prnewswire.com/prnh/20111107/MM01969LOGO 
SOURCE: IMAX Corporation 
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CO: IMAX Corporation
ST: New York
NI: ENT FILM INTERNET NP  
-0- Jan/15/2013 12:31 GMT
 
 
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