Ford Atlas Concept: The Future of Pickups

                  Ford Atlas Concept: The Future of Pickups

PR Newswire

DETROIT, Jan. 15, 2013

DETROIT, Jan. 15, 2013 /PRNewswire/ --

  oFord Atlas Concept is the future vision for pickup trucks
  oInnovative design integrates capability and smart technologies to
    transform customer expectations of what Built Ford Tough^® will look like
    in the future
  oNext-generation EcoBoost^® – coupled with advanced engineering and design
    innovations – creates leading fuel efficiency and increased capability
  oTrailer towing and cargo hauling are made easier with innovative features
    designed specifically for truck owners to improve utility and confidence

Ford today unveiled the Ford Atlas Concept to showcase the design, capability,
fuel efficiency and smart technologies that will define future pickup trucks.

"The Ford Atlas Concept previews the innovations that will transform what
people expect from their pickup," said Raj Nair, Ford group vice president,
Global Product Development. "With 36 years as America's best-selling pickup,
we are absolutely committed to setting the agenda in the truck market."

Design with purpose
The Ford Atlas Concept is inspired by decades of listening to customers at the
places they work and play. The result is a purpose-driven design with
prominent wheel arches, a wide stance and chiseled grille – all to reinforce
its functional Built Ford Tough^® image.

"We wanted the concept to reflect how Ford trucks help customers in both their
worlds – professionally and personally," said J Mays, Ford group vice
president and chief creative officer. "Every surface and feature in the
vehicle has been crafted for purpose and capability while retaining an
unmistakable Built Ford Tough look."

Designers enhanced truck functionality, while creating new advanced features 
(see infographic here). For example, multiple tie-down points are integrated
within the cargo box walls and load floor, along with 110-volt electrical
outlets in the cargo box to charge power tools. An integrated roof carrying
system and hidden extendable ramps give the truck unique functionality for a
variety of jobs.

The interior is themed with structural styling cues and features the latest
thinking in comfort, utility and refinement. Innovative, thin, lightweight
seating in comfortable leather allows for extra legroom for rear passengers –
along with integrated storage for smaller items. "Floating" instrument pods
and glove-friendly buttons and controls keep the interior functional and
ruggedly stylish.

Leading fuel efficiency
The Ford Atlas Concept features a next-generation EcoBoost^® powertrain, which
introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto
Start-Stop shuts off the engine when stopped in traffic to save fuel – and
smartly suspends the feature when the truck knows it is towing.

EcoBoost engines use gasoline direct injection and turbocharging to deliver
fuel-economy gains of up to 20 percent and reduction of CO[2] emissions of up
to 15 percent, compared with larger-displacement engines. More than 500,000
EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

The Ford Atlas Concept goes further to save fuel through a combination of
active aerodynamic elements that reduce wind resistance. They include:

  oActive Grille Shutters: Automatic shutters behind the grille stay open
    when extra engine cooling is needed, such as during low-speed stop-and-go
    driving or while working in hot weather. The shutters automatically close
    to improve aerodynamics when cruising on the highway at steady speeds
  oActive Wheel Shutters: Automatic shutters in the wheels are hidden to
    improve style at rest and low speeds, but automatically close at highway
    speeds to improve aerodynamics. Self-charging batteries use energy from
    the wheels' motion to power the shutters
  oDrop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway
    speeds to improve underbody airflow. The air dam is raised at low speeds
    to improve ground clearance – helpful for off-roading
  oPower Running Boards: Auto-deploying running boards help passengers enter
    the truck at rest and tuck up against the truck when it is moving to
    improve aerodynamics and ground clearance

The combination of these fuel-saving features saves more than 2 mpg on the
highway without diminishing towing or hauling capability.

Work and play smarter, not harder
Ford Atlas Concept is a rolling showcase of features that improve capability,
durability and productivity to meet the diverse needs of pickup truck owners.
Features include:

  oDual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate
    Step goes a step further by adding the ability to also act as a cargo
    cradle – lifting and holding extra-long cargo items above the truck and
    freeing valuable bed space
  oTrailer Backup Assist: This segment-first innovation allows drivers to
    back a trailer with the twist of a knob. Ford research shows that backing
    a trailer is often the most intimidating task a truck customer can face
  oDynamic Hitch Assist: Hitching a trailer can be time consuming and
    difficult. Dynamic Hitch Assist helps precisely line up the truck's hitch
    with the trailer coupling, eliminating maneuvering guesswork by showing
    visual cues in the truck's center display screen
  o360-Degree Point-of-View Camera: A Ford truck first, the system gives a
    bird's-eye view of the truck to help position the vehicle in tight places
    or when there are obstacles near the truck – such as on a busy job site or
    grocery store parking lot
  oLED Headlamps and Taillamps: Advanced LED lighting offers better road
    illumination than conventional halogen or HID lights and lasts longer. LED
    lamps also offer near-instant response, giving valuable extra warning time
    for following traffic
  oLED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient
    LED lighting brightly lights the cargo box and job site after the sun goes
    down with minimal battery drain compared to standard headlights or plug-in
  oHidden Cargo Ramps: Lightweight, durable loading ramps stowed below the
    cargo box can be quickly removed and set up to assist with loading wheeled
    items into the bed – from landscaping equipment to dirt bikes

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit

SOURCE Ford Motor Company

Contact: Mike Levine, +1-313-323-6854,, Said Deep,
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