AgReliant Genetics, LLC Using Sage SalesLogix CRM on iPad Tablets to
Accelerate Sales and Improve Customer Experience
Independent Corn and Soybean Producer Achieves 95% CRM Adoption
SCOTTSDALE, AZ -- (Marketwire) -- 01/15/13 -- Sage North America
today announced AgReliant Genetics, LLC, a Midwestern field seeds
company, has used a customized version of Sage SalesLogix on iPad(R)
tablets to achieve 95% CRM adoption among its 300 sales employees and
accelerate its sales and marketing processes. AgReliant Genetics,
which recently became the third-largest U.S. corn seed company, cites
Sage SalesLogix as a key contributor to its growth.
"Sage SalesLogix helps our reps reduce 'windshield' time and
prioritize visits with customers most likely to buy," said Steve
Thompson, AgReliant Genetics director of IT. "We needed a way for
reps to work more comfortably out in the field and still access CRM
data. With Sage SalesLogix running on iPad tablets, they have
everything needed from territory maps that drill into account details
to speech-to-text notes that go right into the CRM database. Our
sales and customer satisfaction have improved because reps can now
manage most opportunities or issues right on location."
AgReliant Genetics markets five seed brands in Midwestern corn and
soybean states. Each representative works with a customer base of
farmers, dealers and retail operations, traveling approximately
50,000 miles a year while working out of their trucks to service
territories. Prior to implementing Sage SalesLogix, sales
representatives across all five brands used individual selling
The company's initial CRM deployment showed management the importance
of collecting detailed prospect and customer information, managing
seed orders in CRM from its fulfillment system, scoring prospects for
sales prioritization, and automating marketing campaigns. However,
user adoption was just 5 percent due to the inconvenience of carrying
laptops in the field.
AgReliant Genetics' IT team and Sage business partner, Sincera
Solutions, developed a customized Sage SalesLogix iPad app, piloting
a mobile CRM program with a cross section of employees. Within six
months, Sage SalesLogix became a companywide CRM system with usage
near 95% of sales employees.
In the field
AgReliant Genetics sales reps prefer visuals over to-do lists, so IT
has made most CRM capabilities mobile, visual, voice-activated and
keyboardless. The company provides iPad tablets to each sales rep,
and security provisions include the ability to remotely wipe any
tablet that is lost or stolen.
On average, reps will call on over 300 farmers a year. The reps use
Google Maps(TM) on their iPad tablets with color-coded pins'
visualizing Sage SalesLogix data to indicate each farming account's
current acreage, how recently seed was purchased, and each farmer's
unique agronomic specifications including soil type and equipment
preferences. Pin colors also change to indicate new sales opportunity
forecasts based on previous units purchased.
Another tablet status view indicates where each opportunity is in the
sales process (orders pending, shipping, follow-up status and so on).
Additional data visualizations show which prospects and customers are
in specific stages of marketing campaigns so sales reps can determine
exactly whom to call on next. Sage SalesLogix also shows reps which
customers and prospects are purchasing seed from competitors.
A speech-to-text call note capability is the most popular among sales
reps. They can simply speak into their tablets after sales visits,
and notes are automatically transcribed into the appropriate Sage
SalesLogix contact, account, opportunity and to-do fields.
The next step for AgReliant Genetics is to implement the Sage
SalesLogix marketing program functionality across its entire
portfolio of brands. This functionality allows the rep to control the
launch of a unique marketing program for a specific prospect or
customer. AgReliant Genetics' Wensman Seed brand was the first to
implement this type of CRM-automated marketing and has achieved a 35%
increase in sales growth since rollout.
Regional sales managers are also using Sage SalesLogix activity
reports to identify coaching opportunities with individual reps,
creating more accountability among the team and contributing to
better customer service.
About AgReliant Genetics, LLC
Headquartered in Westfield, Ind., AgReliant Genetics is an innovative
seed company committed to delivering high-quality seed, providing
exceptional service and creating consistent customer value. Created
in 2000 as a joint venture between the international seed groups KWS
and Limagrain, AgReliant Genetics is ranked as one of the largest
field seed companies in North America. AgReliant Genetics markets
corn, soybean and alfalfa seed through five U.S. seed brands:
AgriGold Hybrids(R), Great Lakes(R) Hybrids, LG Seeds(R), Producers
Hybrids(R), and Wensman Seed(R).
Sage is a leading global supplier of business management
software and services for small and midsized businesses. The Sage
Group plc, formed in 1981, was floated on the London Stock Exchange
in 1989 and now employs more than 13,500 people and supports more
than 6 million customers worldwide. For more information about Sage
in North America, please visit the company website at NA.Sage.com.
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Copyright2013 Sage Software, Inc. All rights reserved. Sage, the Sage
logos, and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc., or its
affiliated entities. All other trademarks are the property of their
AgReliant Genetics' service marks and trademarks mentioned herein are
registered trademarks of AgReliant Genetics, LLC or its affiliated
Sage North America
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