IMAX And MacGillivray Freeman Films Sign Multi-Picture Agreement

Deal to Provide IMAX® Theatres with Exclusive, High-Quality Content from 
World-Renowned Large-Format Documentary Filmmakers 
First Film in Collaboration to be Set in South Pacific Islands 
LOS ANGELES, Jan. 15, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and 
MacGillivray Freeman Films (MFF) today announced an agreement to jointly 
finance, market and distribute up to four films produced by MFF to be released 
exclusively to IMAX(®) theatres. The deal includes an option for the parties 
to extend the agreement for an additional four films upon completion of the 
four co-financed films. The companies' collaboration will also benefit from 
IMAX's extensive studio relationships in the development of future film 
productions. Today's agreement ensures IMAX exhibitors, particularly IMAX's 
iconic institutional theatres, will have access to a steady flow of the 
highest-quality, large-format documentaries over the years to come. 
(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO) 
The parties have already begun development on the first film in the 
collaboration, which will be set in the exotic cluster of Indonesia's 13,000 
islands and explore the breathtaking ancient reefs and ocean life of the South 
Pacific.  The second in MacGillivray Freeman's multi-platform One World One 
Ocean campaign, the film will use inspiring human stories from this unique 
region to communicate that we are all islanders, no matter where we live on 
this ocean planet. 
Since 2002, the top four highest-grossing films in the giant screen industry 
have been IMAX or MFF productions. The companies' first film collaboration was 
more than 25 years ago, with Blue Planet, released in 1986.  Since then, IMAX 
and MFF have collaborated on many award-winning original, large-format films. 
The parties' most recent collaboration was To The Arctic, which was 
co-produced with Warner Bros. Pictures. Released in April of 2012, the film 
follows the intimate story of a mother polar bear and her two cubs navigating 
the rugged Arctic wilderness they call home. Since its release, To The Arctic 
has grossed approximately $13 million to date in IMAX theatres. 
"The giant-screen industry was built on the success of IMAX documentaries and 
with this agreement, we look forward to working with IMAX and their partners 
to ensure a steady stream of high-quality educational films that our IMAX 
customers want," said Greg and Shaun MacGillivray, Co-Presidents of 
MacGillivray Freeman Films.  "Museums, science centers and aquariums are the 
backbone for lifelong learning in communities around the world. We will 
continue to work hand-in-hand with these important institutions to deliver 
films and other educational programming that fulfill their missions." 
"For decades, IMAX and MacGillivray Freeman have aligned our collective 
expertise to create some of the industry's highest-grossing and most acclaimed 
IMAX documentaries which have transformed the way people see and experience 
their world," said Greg Foster, IMAX Chairman and President of Filmed 
Entertainment. "With today's agreement, this legacy continues and we look 
forward to delivering films that will inspire movie-goers for generations to 
come from all over the globe." 
"MacGillivray Freeman has unique credibility within the institutional theatre 
community and we are delighted to expand our relationship," said Robert D. 
Lister, IMAX Chief Legal and Business Development Officer.  "Today's agreement 
delivers on our promise to provide IMAX customers, particularly our iconic 
institutional theatres, with more of the highest-quality content that will 
educate and entertain audiences worldwide." 
About MacGillivray Freeman Films MacGillivray Freeman Films is the world's 
foremost independent producer and distributor of giant-screen 70mm films with 
35 IMAX films to its credit. Throughout the company's 40-year history, its 
films have won numerous international awards including two Academy Award® 
nominations and three films inducted into the IMAX Hall of Fame. MacGillivray 
Freeman's films are known for their artistry and celebration of science and 
the natural world. It is the first documentary film company to reach the one 
billion dollar benchmark for box office. For more information about the 
company, visit www.macfreefilms.com. 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Sept. 30, 2012, there were 689 
IMAX theatres (556 commercial multiplex, 20 commercial destination and 113 
institutional) in 52 countries. 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D 
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of 
IMAX Corporation. More information about the Company can be found at 
www.imax.com. You may also connect with IMAX on Facebook 
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube 
(www.youtube.com/imaxmovies). 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
                                                                                            Investors: 
                                                                                            IMAX Corporation – 
New York 


                                                                                                Teri Loxam

Business Media:                                                                                 212-821-0110

IMAX Corporation – New York                                                               tloxam@imax.com

Ann Sommerlath                                                                                  Entertainment Media:

212-821-0155                                                                                    Principal 
Communications Group – Los Angeles

asommerlath@imax.com Melissa Zuckerman/Paul Pflug

Sloane & Company – New York                                                               323-658-1555

Whit Clay                                                                                       melissa@pcommgroup.com

212-446-1864                                                                                    paul@pcommgroup.com

wclay@sloanepr.com     MacGillivray Freeman Films – Laguna Beach
                                                                                                Lori Rick
                                                                                                818-212-3434
                                                                                                lrick@macfreefilms.com

http://www.imax.com

http://photos.prnewswire.com/prnh/20111107/MM01969LOGO

SOURCE: IMAX Corporation

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CO: IMAX Corporation
ST: California
NI: ENT FILM INTERNET ORDER 

-0- Jan/15/2013 12:36 GMT


 
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