Deal to Provide IMAX® Theatres with Exclusive, High-Quality Content from
World-Renowned Large-Format Documentary Filmmakers
First Film in Collaboration to be Set in South Pacific Islands
LOS ANGELES, Jan. 15, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and
MacGillivray Freeman Films (MFF) today announced an agreement to jointly
finance, market and distribute up to four films produced by MFF to be released
exclusively to IMAX(®) theatres. The deal includes an option for the parties
to extend the agreement for an additional four films upon completion of the
four co-financed films. The companies' collaboration will also benefit from
IMAX's extensive studio relationships in the development of future film
productions. Today's agreement ensures IMAX exhibitors, particularly IMAX's
iconic institutional theatres, will have access to a steady flow of the
highest-quality, large-format documentaries over the years to come.
The parties have already begun development on the first film in the
collaboration, which will be set in the exotic cluster of Indonesia's 13,000
islands and explore the breathtaking ancient reefs and ocean life of the South
Pacific. The second in MacGillivray Freeman's multi-platform One World One
Ocean campaign, the film will use inspiring human stories from this unique
region to communicate that we are all islanders, no matter where we live on
this ocean planet.
Since 2002, the top four highest-grossing films in the giant screen industry
have been IMAX or MFF productions. The companies' first film collaboration was
more than 25 years ago, with Blue Planet, released in 1986. Since then, IMAX
and MFF have collaborated on many award-winning original, large-format films.
The parties' most recent collaboration was To The Arctic, which was
co-produced with Warner Bros. Pictures. Released in April of 2012, the film
follows the intimate story of a mother polar bear and her two cubs navigating
the rugged Arctic wilderness they call home. Since its release, To The Arctic
has grossed approximately $13 million to date in IMAX theatres.
"The giant-screen industry was built on the success of IMAX documentaries and
with this agreement, we look forward to working with IMAX and their partners
to ensure a steady stream of high-quality educational films that our IMAX
customers want," said Greg and Shaun MacGillivray, Co-Presidents of
MacGillivray Freeman Films. "Museums, science centers and aquariums are the
backbone for lifelong learning in communities around the world. We will
continue to work hand-in-hand with these important institutions to deliver
films and other educational programming that fulfill their missions."
"For decades, IMAX and MacGillivray Freeman have aligned our collective
expertise to create some of the industry's highest-grossing and most acclaimed
IMAX documentaries which have transformed the way people see and experience
their world," said Greg Foster, IMAX Chairman and President of Filmed
Entertainment. "With today's agreement, this legacy continues and we look
forward to delivering films that will inspire movie-goers for generations to
come from all over the globe."
"MacGillivray Freeman has unique credibility within the institutional theatre
community and we are delighted to expand our relationship," said Robert D.
Lister, IMAX Chief Legal and Business Development Officer. "Today's agreement
delivers on our promise to provide IMAX customers, particularly our iconic
institutional theatres, with more of the highest-quality content that will
educate and entertain audiences worldwide."
About MacGillivray Freeman Films MacGillivray Freeman Films is the world's
foremost independent producer and distributor of giant-screen 70mm films with
35 IMAX films to its credit. Throughout the company's 40-year history, its
films have won numerous international awards including two Academy Award®
nominations and three films inducted into the IMAX Hall of Fame. MacGillivray
Freeman's films are known for their artistry and celebration of science and
the natural world. It is the first documentary film company to reach the one
billion dollar benchmark for box office. For more information about the
company, visit www.macfreefilms.com.
About IMAX Corporation IMAX, an innovator in entertainment technology,
combines proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world you've never
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect
with audiences in extraordinary ways, and, as such, IMAX's network is among
the most important and successful theatrical distribution platforms for major
event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing. As of Sept. 30, 2012, there were 689
IMAX theatres (556 commercial multiplex, 20 commercial destination and 113
institutional) in 52 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of
IMAX Corporation. More information about the Company can be found at
www.imax.com. You may also connect with IMAX on Facebook
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube
This press release contains forward looking statements that are based on IMAX
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements. These
risks and uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
IMAX Corporation –
Business Media: 212-821-0110
IMAX Corporation – New York email@example.com
Ann Sommerlath Entertainment Media:
Communications Group – Los Angeles
firstname.lastname@example.org Melissa Zuckerman/Paul Pflug
Sloane & Company – New York 323-658-1555
Whit Clay email@example.com
firstname.lastname@example.org MacGillivray Freeman Films – Laguna Beach
SOURCE: IMAX Corporation
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