Universal Power Group Acquires Kinetik Brand

  Universal Power Group Acquires Kinetik Brand

               Acquisition Adds New Products, Opens New Markets

Business Wire

CARROLLTON, Texas -- January 15, 2013

Universal Power Group, Inc. (NYSE MKT: UPG), a Texas-based distributor and
supplier of batteries and related power accessories, and a third-party
logistics provider, today announced an agreement to acquire the brands,
trademarks and intellectual property of Toledo, Ohio-based Kinetik, an
industry leader in power for high-end car audio applications, from OD
Distributor, LLC.

Kinetik is well known as a pioneer in the 12-volt electronics market and is
one of the most sought-out brands amongst consumers and professionals alike.
Kinetik is the market leader for aftermarket power installations in
applications such as car audio and video, low-rider trucks, performance street
vehicles and luxury applications including limousines. Through its efforts to
educate consumers via lifestyle marketing campaigns, Kinetik designs and
builds car audio and entertainment power cells which are capable of powering a
broad range of aftermarket products, such as high-wattage audio systems,
HID/LED and NEON lighting systems, hydraulics, air compressors, LCD screens
and gaming systems. These types of enhanced audio and entertainment systems
demand higher power output than most factory-installed power systems are
capable of delivering.

“With the acquisition of the Kinetik brand by UPG, Kinetik will now have the
foundation it needs to expand into compatible cross markets while enhancing
its current catalog of products. This is exactly the boost we needed to step
out of the niche market and into the limelight,” stated Kinetik founder
Shannon Harmon, who has joined UPG as Director of Kinetik Brands.

Ian Edmonds, UPG’s President and Chief Executive Officer, commented: “The
Kinetik brand acquisition represents another important step in the overall
growth strategy for UPG and we are excited to enter this dynamic new market.
The addition of the Kinetik brand enhances UPG’s penetration into the
automotive power accessories market through a leading brand with considerable
growth opportunity, while increasing UPG’s exposure to a luxury market with
higher average price points. As part of UPG, the Kinetik brand will be able to
leverage UPG’s supply chain infrastructure and distribution channels to
greatly enhance the market for Kinetik products and enable the brand to
continue to lead and innovate in an arena it has developed and dominated.”

About Universal Power Group, Inc.

Universal Power Group, Inc. (NYSE MKT: UPG) is a leading supplier and
distributor of batteries, power accessories, security and cable products, and
a provider of supply chain and other value-added services. UPG's product
offerings include proprietary brands of industrial and consumer batteries of
all chemistries, chargers, power accessories, solar products, wire and cable
and security products. UPG's supply chain services include procurement,
warehousing, inventory management, distribution, fulfillment and value-added
services such as sourcing, battery pack assembly and coordinating battery
recycling efforts. For more information, please visit the UPG website at
www.upgi.com.

Forward-Looking Statements

Statements in this press release that are not statements of historical or
current fact constitute "forward-looking statements." Such forward-looking
statements involve known and unknown risks, uncertainties and other unknown
factors that could cause the Company's actual operating results to be
materially different from any historical results or from any future results
expressed or implied by such forward-looking statements. In addition to
statements that explicitly describe these risks and uncertainties, readers are
urged to consider statements that contain terms such as "believes," "belief,"
"expects," "expect," "intends," "intend," "anticipate," "anticipates,"
"plans," "plan," to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other risks and
uncertainties described from time to time in the Company's filings with the
Securities and Exchange Commission. Historical financial results are not
necessarily indicative of future performance.

Contact:

Company Contacts:
Universal Power Group, Inc.
Mimi Tan, SVP, 469-892-1122
tanm@upgi.com
or
Investor Relations:
Lambert, Edwards & Associates
Jeff Tryka, CFA or Karen Keller, 616-233-0500
jtryka@lambert-edwards.com
 
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