Rakuten Loyalty Wins 2012 Best in Biz Award for Innovation

          Rakuten Loyalty Wins 2012 Best in Biz Award for Innovation

Rakuten Loyalty takes home silver award for most innovative company with less
than 100 employees.

PR Newswire

BOSTON, Jan. 15, 2013

BOSTON, Jan. 15, 2013 /PRNewswire/ --Rewards technology leader Rakuten Loyalty
was named a Best in Biz Awards 2012 Winner, earning the Silver Award for Most
Innovative Company of the Year in the Small Company Category (1-100
employees). The Best in Biz Awards is the only independent business awards
program judged by members of the press and industry analysts.

"I am thrilled for our employees that Rakuten Loyalty was named one of the
Best in Biz Awards 2012 Winners," said Michael Jaconi, CEO of Rakuten Loyalty.
"Our success and this notable achievement are a reflection of the talented
people we have assembled at Rakuten Loyalty. Our team earned this award
through their hard work and innovative spirit, and I think this illustrates
that the caliber of people we're bringing into our company represent the best
of the best."

Winners of Best in Biz Awards 2012 were determined by an independent panel of
32 judges from top-tier news, business and technology publications, as well as
broadcast outlets and analyst firms, such as ABC, Businessweek, Computerworld,
ECT News Network, Entrepreneur, eWeek, Examiner, Financial Times, Forbes, FOX
News, Hartford Business Journal, IDG Ventures, IEEE Institute, Inc., Insight
Media, King Features Syndicate, Lab Reviews, Network World, The News and
Observer, PC Magazine, ReadWriteWeb, South Florida Business Journal,
Tech-Gaming, Techtalk, Upstart Business Journal, USA Today and ZDNet.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2012,

About Rakuten Loyalty
Rakuten Loyalty, one of the fastest growing technology companies in Boston,
specializes in building cloud-based technology that enables major loyalty
programs worldwide to monetize and reward their members for their everyday
online activity. The Rakuten Loyalty team develops award-winning,
revolutionary rewards technology that accelerates the rate at which members
earn and gives our clients scientifically proven mechanics that foster greater
loyalty from their members. Rakuten Loyalty is a wholly owned subsidiary of
Rakuten (JASDAQ: 4755).

About Rakuten
Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional sports. Selected
by Forbes as 7^th among the World's Most Innovative Companies of 2012, Rakuten
is expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,000 staff worldwide. For more information, visit

SOURCE Rakuten Loyalty

Contact: Tom Guenette, Director of Marketing & Public Relations, Rakuten
Loyalty, +1-617-502-8935, thomas.guenette@rakutenloyalty.com
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