Vocus Marketing Suite Integrates Email, Social, Search and Publicity in One Complete Solution

Vocus Marketing Suite Integrates Email, Social, Search and Publicity in One
Complete Solution

Buying Signals(TM) and Recommendation Engine(TM) Features Identify Sales Leads
and Social Media Conversations to Attract and Engage Customers.

BELTSVILLE, Md., Jan. 15, 2013 (GLOBE NEWSWIRE) -- via PRWEB - Vocus, (NASDAQ:
VOCS) a leading provider of cloud marketing software, announces new and
enhanced features in its Marketing Suite today. Now, the Vocus Marketing Suite
is the only solution that integrates email, social, search, and publicity
together.

The award-winning iContact email platform, acquired by Vocus last year, is now
fully integrated into the Vocus Marketing Suite. Buying Signals™ monitors
social media to notify marketers when customers are ready to buy their product
or service. Business Streams provides marketers with a single management point
to receive marketing opportunities such as sales leads, media interview
requests, and social media conversations. Local listing management promotes
your company in mobile and local searches. With this new release, marketers
can now attract, engage, and retain customers with one digital marketing
software solution.

"Great marketing requires working in many mediums and that can take its toll
on businesses," said You Mon Tsang, SVP Products at Vocus, Inc. "The new Vocus
Marketing Suite takes diverse marketing disciplines – social, publicity,
search and email – and unifies them. An integrated suite, as well as
innovative technologies like Buying Signals™ and the Recommendation Engine™
results in a cohesive stream of marketing opportunities to attract, engage,
and retain customers."

The Vocus Marketing Suite gets marketers more branding and lead generation
opportunities to attract and engage customers. Some of the features that
empower users in this release of Vocus Marketing Suite:

Social

  *Buying Signals™: Monitor millions of conversations and flag tweets that
    indicate potential new customers.
  *Business Streams: Manage publicity, social and marketing opportunities
    strategically in one place to reduce time spent and increase efficiency.
  *Recommendation Engine™: Choose from great content to share and engage in
    suggested conversations to help build presence, increase followers, share
    content, and boost credibility and brand awareness.
  *Facebook Apps: Use 18 different Facebook apps such as a sweepstakes
    contest app to increase fans, engage customers.

Search

  *News Releases: Distribute your content to top news websites and search
    engines to reach new customers.
  *Local Listings: Promote your business on the 100+ websites that make up
    90%+ of the 3 billion local search page views/month

Email:

  *Email Marketing: Target campaigns with easy segmentation and
    autoresponders to generate more revenue and nurture leads.
  *Contact Management: Manage and segment contacts using email addresses in
    order to better nurture leads by need and demographic information.
  *Message Builder™: Create emails with a huge range of professionally
    designed templates to better convert leads and new business.
  *Social Sharing: Amplify email content through Facebook or Twitter, and
    measure campaign results with real-time analytics to determine
    effectiveness and ROI.

Publicity:

  *Publicity Alerts: Receive media inquiries directly from over 30,000
    journalists, to create publicity and buzz.
  *News Release: Publish news releases using the world's #1 news release
    service to reach journalists, news outlets, and directly to new customers.

Since its first release in the Fall of 2011, thousands of businesses use these
features to attract and engage customers. "Buying Signals is a valuable tool
for quickly recognizing potential leads and reaching out to them," said
Jennifer London, Diamond Nexus, a Vocus Marketing Suite customer. "It helped
us start real conversations with potential customers."

To learn more how the new release of Vocus Marketing Suite, initially launched
in December 2012, delivers streams of marketing opportunities by integrating
social, search, email and publicity together visit http://www.vocus.com.

About Vocus

Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that
helps businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations worldwide
and is available in seven languages. Vocus is based in Beltsville, MD with
offices in North America and Europe. For further information, please visit
http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement

This release contains "forward-looking" statements that are made pursuant to
the Safe Harbor provision of the Private Securities Litigation Reform Act of
1995. These statements are predictive in nature, that depend upon or refer to
future events or conditions or that include words such as "may," "will,"
"expects," "projects," "anticipates," "estimates," "believes," "intends,"
"plans," "should," "seeks," and similar expressions. This press release
contains forward-looking statements relating to, among other things, Vocus'
expectations and assumptions concerning future financial performance.
Forward-looking statements involve known and unknown risks and uncertainties
that may cause actual future results to differ materially from those projected
or contemplated in the forward-looking statements. Forward-looking statements
may be significantly impacted by certain risks and uncertainties described in
Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to,
risks associated with possible fluctuations in our operating results and rate
of growth, our history of operating losses, risks associated with
acquisitions, including our ability to successfully integrate acquired
businesses, risks associated with our foreign operations, interruptions or
delays in our service or our web hosting, our business model, breach of our
security measures, the emerging market in which we operate, our relatively
limited operating history, our ability to hire, retain, and motivate our
employees and manage our growth, competition, our ability to continue to
release and gain customer acceptance of new and improved versions of our
service, successful customer deployment and utilization of our services,
fluctuations in the number of shares outstanding, foreign currency exchange
rates and interest rates.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/2013/1/prweb10324008.htm

CONTACT: Vocus
         Laura Spaventa
         LSpaventa@vocus.com
         (301) 683-6022
 
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