Infor to Release Interaction Advisor on the Salesforce Platform to
Power Intelligent Decision-Making
Infor Selects Salesforce Platform to Connect With Customers, Partners
and Employees in Entirely New Ways
NEW YORK, NY -- (Marketwire) -- 01/15/13 -- Infor, a leading
provider of business application software serving more than 70,000
customers, today announced that Interaction Advisor will soon be
available on the Salesforce Platform, a leading cloud platform for
social and mobile business apps. By leveraging Interaction Advisor's
advanced decision engine, Salesforce users can react intelligently
and personally, through the speed of social media, to virtually every
customer interaction -- increasing offer relevance, promoting higher
acceptance rates and sales, and improving customer loyalty. Part of
the market-leading Infor Epiphany Interaction Advisor suite, top
companies have significantly increased offer-acceptance rates and
cross-sell revenue with Infor Epiphany Interaction Advisor.
Comment on the News
-- "In today's competitive market, the ability to quickly relay a
personalized message and connect to a customer across multiple
channels including mobile and social is critical for increasing and
sustaining business," said MJ Crabbe-Barberis, global CRM product
marketing director, Infor. "Salesforce users now have an accelerated
ability to manage the complexities that come hand-in-hand with
synchronizing cross-sell and retention programs across numerous
customer touch points and mobile platforms through Infor Epiphany
Interaction Advisor for Salesforce -- saving valuable time, providing
reliable consistency, and increasing offer acceptance and therefore
-- "The future of enterprise apps is social, mobile and connected," said
Ron Huddleston, senior vice president, ISV & Channel,
salesforce.com. "Partners such as Infor are leveraging the power of
the Salesforce Platform to give customers the tools they need to
accelerate customer success in the social era."
Product Key Features
Interaction Advisor uses a combination of
historical, personal and contextual data to create real-time customer
profiles that users can leverage to predict customers' future
preferences and behavior. By combining real-time predictive analytics
and cross-channel business rules, Interaction Advisor delivers
high-impact offers at the moment of interaction between businesses
and customers. Furthermore, by using closed-loop response tracking,
the application measures each interaction result and adapts to
improve effectiveness before the next interaction.
Built completely in the cloud on the Salesforce Platform and
featuring an interface that delivers information in a consolidated,
intuitive, easy-to-navigate application, users have access to
actionable data and powerful functionality to make better
communications decisions faster.
Interaction Advisor is currently scheduled to be
generally available on or before January 31, 2013.
About the Salesforce Platform and the AppExchange
Platform is one of the world's most trusted and comprehensive cloud
platforms for building social and mobile cloud apps. It powers
Salesforce CRM, more than 2.3 million custom apps built by customers
and more than 1,700 apps developed by partners in its ecosystem.
Social apps for business built on the Salesforce Platform can be
easily distributed and marketed through salesforce.com's AppExchange.
Infor is the third-largest provider of enterprise
applications and services, helping 70,000 customers in 194 countries
improve operations, drive growth, and quickly adapt to changes in
business demands. Infor offers deep industry-specific applications
and suites, engineered for speed, using ground-breaking technology
that delivers a rich user experience, and flexible deployment options
that give customers a choice to run their businesses in the cloud,
on-premises, or both. To learn more about Infor, please visit
This announcement reflects the direction Infor may take with regard
to the specific product(s) described herein, all of which is subject
to change by Infor in its sole discretion, with or without notice to
you. This announcement is not a commitment to you in any way and you
should not rely on this document or any of its content in making any
decision. Infor is not committing to develop or deliver any specified
enhancement, upgrade, product or functionality, even if such is
described in this announcement and even if such description is
accompanied by words such as "anticipate," "believe," "expect,"
"intend," "may," "plan," "project," "predict," "should," "will,"
and/or similar expressions. Many factors can affect Infor's product
development plans and the nature, content and timing of future
product releases, all of which remain in the sole discretion of
Infor. This announcement, in whole or in part, may not be
incorporated into any contractual agreement with Infor or its
subsidiaries or affiliates. Infor expressly disclaims any liability
with respect to this announcement.
Salesforce, AppExchange and others are trademarks of salesforce.com,
For more information:
Press spacebar to pause and continue. Press esc to stop.