Ford takes top spot in brand loyalty, with Ford Fusion and Ford Flex owners being the most brand-loyal

 Ford takes top spot in brand loyalty, with Ford Fusion and Ford Flex owners
                          being the most brand-loyal

Toyota, Kia, Hyundai and Honda round out the top five for brand loyalty

PR Newswire

SCHAUMBURG, Ill., Jan. 15, 2013

SCHAUMBURG, Ill., Jan. 15, 2013 /PRNewswire/ --Experian Automotive today
announced that the Ford Fusion and the Ford Flex took the top two spots for
brand loyalty at the model level during Q3 2012, surpassing the Q2 2012 model
loyalty leader Chevrolet Sonic.

According to its Q3 2012 Loyalty and Market Trends report, Experian Automotive
found that 56.4 percent of Ford Fusion owners returning to market purchased or
leased another Ford vehicle. The Ford Flex and the Chevrolet Sonic finished
with 55.3 percent and 54.3 percent brand loyalty, respectively.

"Ford continues to perform exceptionally well in brand loyalty, with a range
of products that are getting customers back to the showroom again and again,"
said Jeffrey Anderson, director of consulting and analytics for Experian
Automotive. "Loyal customers provide a ready-made source of sales and
constitute an important element of maintaining or expanding market share and

Overall, Ford had seven models in the top 10 for brand loyalty. Other Ford
models in the top 10 included the Ford Edge, Ford Five Hundred, Ford Fiesta,
Ford Escape and Ford Focus. Other top 10 finishers include the Chevrolet
Sonic, Kia Forte and Cadillac DTS.

When looking at the overall brand level (or when the owner of a certain brand
returned to market to buy the same brand of car regardless of the model), the
analysis found that Ford and Toyota maintained the top two spots, and Kia and
Hyundai moved into the third and fourth positions, surpassing Honda.

Brand loyalty:

Brand         Percent
Ford          44.1%
Toyota        43.3%
Kia           39.9%
Hyundai       38.6%
Honda         38.1%
Chevrolet     38.0%
Subaru        35.7%
Nissan        34.7%
Mercedes-Benz 34.6%
Lexus         34.1 %

Brand loyalty by model:

Model             Percent
Ford Fusion       56.4%
Ford Flex         55.3%
Chevrolet Sonic   54.3%
Ford Edge         53.8%
Kia Forte         52.7%
Ford Five Hundred 51.0%
Ford Fiesta       50.7%
Ford Escape       50.1%
Ford Focus        49.7%
Cadillac DTS      49.1%

Complete findings from the Q3 2012 Experian Automotive industry Loyalty and
Market Trend report will be presented in a Webinar on Jan. 23 at 11 a.m.
Pacific/1 p.m. Central/2 p.m. Eastern. If you would like to attend the event,
please visit to register. Experian Automotive also
will be tweeting highlights from the report during the Webinar on Twitter
@Experian_Auto using #EXPAuto.

About Experian Automotive
Experian Automotive provides information services and market intelligence that
enables results-driven professionals to gain the fullest possible
understanding of the market, the vehicles and the people who buy them. Its
North American Vehicle Database^SM houses data on nearly 700 million vehicles
and, when combined with Experian's credit, consumer and business information,
provides an integrated perspective into the automotive marketplace. Experian
Automotive's AutoCheck^® vehicle history reports provide dealers and consumers
with in-depth information, allowing them to confidently understand, compare
and select the right vehicles. For more information on Experian Automotive and
its suite of services, visit our Website at

About Experian
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US $4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and São Paulo,

For more information, visit

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Roslyn Whitehurst
Experian Public Relations
1 714 830 5578
Twitter: @RozWhitehurst

SOURCE Experian Automotive

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