Konami Gaming, Inc. Secures License with Hasbro, Inc. for Dungeons & Dragons Branded Slot Machines

  Konami Gaming, Inc. Secures License with Hasbro, Inc. for Dungeons & Dragons
  Branded Slot Machines

Business Wire

LAS VEGAS -- January 15, 2013

Konami Gaming, Inc., one of the largest designers and manufacturers of slot
machines and casino management systems, is pleased to announce the completion
of a licensing agreement with Hasbro, Inc. and Hasbro International, Inc.
whereby Konami has the rights to design and manufacture slot machines using
the popular Dungeons & Dragons brand.

According to Ross O’Hanley, vice president of domestic game sales at Konami
Gaming, Inc., “We are proud to partner with Hasbro, one of the world’s leading
toy and game manufacturers, to bring the Dungeons & Dragons (D&D) brand to the
gaming industry. D&D^® is an iconic brand known for capturing the imagination
of its fans through its seemingly limitless cast of characters, engaging
stories and vast worlds. We plan to utilize those attributes to create a
diverse product line which appeals to a wide variety of slot players.”

Mark Blecher, senior vice president of digital media & gaming at Hasbro,
added, “Dungeons & Dragons is known for delivering entertaining experiences
across a variety of platforms, and we are pleased to be partnering with Konami
to bring D&D fans yet another expression of the brand through casino gaming.”

Steve Sutherland, chief operating officer at Konami Gaming, Inc., explained,
“Konami is very particular about the brands we choose to license. In Hasbro,
we found a collaborative partner with a shared vision of product development.
Therefore, we are excited about working with Hasbro to create gaming products
that leverage the robust nature of Dungeon & Dragons and reflect the Konami
brand.”

For more information about Konami Gaming, Inc., visit www.konamigaming.com.

About Konami Gaming, Inc.

Konami Gaming, Inc. is a Las Vegas based subsidiary of KONAMI CORPORATION
(NYSE: KNM). The company is one of the largest providers of slot machines and
casino management systems for the global gaming market. For more information
about Konami Gaming, Inc., please visit www.konamigaming.com.

About Hasbro, Inc.

Hasbro, Inc. is a branded play company providing children and families around
the world with a wide-range of immersive entertainment offerings based on the
Company's world class brand portfolio. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing
program, Hasbro strives to delight its global customers with innovative,
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF,
PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The
Company's Hasbro Studios develops and produces television programming for
markets around the world. Programming in the U.S. is distributed on The Hub TV
Network, a multi-platform joint venture between Hasbro and Discovery
Communications. Through the Company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a safe and
sustainable world for future generations and to positively impact the lives of
millions of children and families every year. It has been recognized for its
efforts by being named one of the "World's Most Ethical Companies" and is
ranked as one of Corporate Responsibility Magazine's "100 Best Corporate
Citizens." For more information about Hasbro, Inc., please visit
www.hasbro.com.

***Dungeons & Dragons and D&D are registered trademarks of Wizards of the
Coast LLC in the USA and other countries. All rights reserved.

Contact:

Konami Gaming, Inc.
Annabelle Lee, 702-616-1429
Marketing Manager
lee0928@konamigaming.com
or
Claire Bloxom, 817-336-6824
Public Relations Manager
clairebloxom@concussion.net
 
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