babyGap Introduces Limited Edition Collection Inspired by Beatrix Potter's Peter Rabbit

  babyGap Introduces Limited Edition Collection Inspired by Beatrix Potter's
                                 Peter Rabbit

Exclusive babyGap Collection Celebrates beloved Characters and Scenes Drawn
From Potter's Timeless Children's Tale

PR Newswire

SAN FRANCISCO, Jan. 15, 2013

SAN FRANCISCO, Jan. 15, 2013 /PRNewswire/ -- Today, Gap introduces a
limited-edition collection for babyGap inspired by world-famous author Beatrix
Potter  and her captivating children's book, The Tale of Peter Rabbit. Drawing
from Potter's mischievous characters and magical adventures, the babyGap
collection brings to life a modern interpretation of the enchanting world of
Peter Rabbit through imaginative gifts for girls and boys from newborn to 24
months. The collection is available starting today in babyGap stores and
online at



Since its first publication in 1902, Potter's classic tale of Peter Rabbit's
adventures in the English countryside has been beloved around the world by
children and adults alike. In celebration of the book's 110^th anniversary in
2012, actress Emma Thompson wrote a sequel, The Further Tale of Peter Rabbit,
which provided additional inspiration for the babyGap collection. Peter Rabbit
books are published by Frederick Warne, an imprint of Penguin Young Readers

"Peter Rabbit is a timeless character that generations of children have
enjoyed, so we're thrilled to offer a babyGap collection inspired by
characters and scenes from the books," said Lexi Tawes, Vice President of
Merchandising for Gap North America. "We think babyGap customers will love the
playful designs – from Peter Rabbit's iconic blue sweater to the whimsical,
bunny-inspired patterns – whether they're looking for a special baby gift or
the perfect addition to their own little one's wardrobe."

The collection, ranging in size from newborn to 24 months, is rooted in an
assortment of soft knit graphic bodysuits, brightly colored denim, whimsical
one-pieces and patterned dresses. The Rabbit Whiskers Sweater ($34.95)  and
Quilted Barn Jacket ($44.95)  are available for girls and boys. For baby
girls, highlights include colored and printed denim ($24.95-$29.95); cable
knit cardigans ($34.95); and billowing dresses in chambray eyelet and pink
bunny print designs ($36.95-$39.95). For boys, key styles include Peter's
Jacket ($34.95), a navy chunky knit cardigan; oxford shirts ($19.95); colored
denim ($24.95); and one-pieces in chambray and plaid ($29.95 - $34.95). For
newborns, bodysuits adorned with various Peter Rabbit illustrations are sold
separately or as sets ($19.95-$55.00). Clothing and accessory prices range
from $6.99 to $55.00.

To celebrate the collection, Gap will host a special reading series for
children and parents on January 26th at select babyGap stores in Boston,
Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco,
Toronto and Washington D.C. During the events, guests will be treated to a
reading of Emma Thompson's sequel, The Further Tale of Peter Rabbit, while
enjoying activities and snacks that bring the world of Peter Rabbit to life.
In addition, Gap has partnered with Milk + Bookies, a non-profit organization
that encourages children to donate books to children in need, to host in-store
book drives where shoppers can donate their literary favorites for others to
learn and enjoy. All books collected through the book drives will be donated
to local Boys & Girls Clubs. More information about the in-store events is
available on Gap's Facebook page.

About Gap
Gap is a global apparel and accessories brand focused on delivering casual,
American style. The brand offers classic, iconic clothing that helps customers
express their individuality through its Gap, GapKids, babyGap, GapMaternity
and GapBody collections. With an optimistic point of view and belief that
everyone can make their creative mark in the world, Gap embodies what it means
to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris
F. Fisher, the brand has grown from one store to over 1,500 company-operated
and franchise retail locations around the world. Gap is the namesake brand for
leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap,
Banana Republic, Old Navy, Piperlime, Athleta, and INTERMIX. For more
information, please visit

About Beatrix Potter
The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was
published by Frederick Warne in 1902. It went on to become one of the
best-selling children's classics of all time. The World of Beatrix Potter™,
initiated by Potter herself, is now one of the world's longest running and
largest international literature-based licensing programmes with more than 350
licensees worldwide.

Over 150 million Peter Rabbit™ books have been sold worldwide in more than 35
languages The Tale of Peter Rabbit has never been out of print since it was
first published attracts more 50,000 unique visitors per

Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in
the Beatrix Potter character names and illustrations. © Frederick Warne & Co.,

Media Contact:
Erica Larsen          Kimberly Terry
SHADOW PR             Gap Marketing + PR
Phone: (212) 972-0277 Phone: (415) 427-4844


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