Cabela’s® Announces Plans for Greenville, S.C., Store

  Cabela’s® Announces Plans for Greenville, S.C., Store

        100,000-Square-Foot Location Scheduled to Open in Spring 2014

Business Wire

SIDNEY, Neb. -- January 15, 2013

Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter® of hunting,
fishing and outdoor gear, announced today plans to open a store in Greenville,
S.C., bringing Cabela’s extraordinary retail experience to customers in
Greenville and the surrounding area.

Cabela’s expects to open the store – its first South Carolina location – in
spring 2014. The 100,000-square-foot store will be located in Magnolia Park, a
newly redeveloped shopping center located at the junction of Interstates-385
and -85 on Woodruff Road. Magnolia Park, being developed by Menin Development,
already includes Costco, Regal Cinemas, Rooms to Go, Cheddar’s and other
retailers and restaurants, with plans for additional expansion.

“South Carolinians are part of an exceptional outdoor tradition and share the
Cabela’s lifestyle and values. We wanted to build a store in the Greenville
area to recognize that,” said Cabela’s Chief Executive Officer Tommy Millner.
“We are also excited about the opportunity to expand our retail footprint in
the Southeast.”

The store is expected to employ approximately 235 full-time, part-time and
seasonal employees, and most will come from Greenville and the surrounding
area. Cabela’s typically attracts as staffers experienced outdoor
recreationalists, who join the Cabela’s family of employees known for their
passion for and knowledge of the outdoors as well as excellent customer
service skills.

“We are excited that Cabela’s has chosen Greenville for its first South
Carolina location,” said Greenville Mayor Knox White. “Cabela’s unique retail
experience is a great fit for Greenville and will complement other unique
retail offerings in Magnolia Park. We welcome Cabela’s and look forward to
their opening.”

The building’s exterior will reflect Cabela’s popular store model with log
construction, stonework, wood siding and metal roofing. A large glass
storefront will allow customers to view much of the store’s interior as they
approach the building. The inside will feature the company’s next-generation
layout, designed to surround customers in an outdoor experience, including
museum-quality wildlife displays and trophy animal mounts displayed on a
mountain. The store will also feature a Gun Library, Bargain Cave, Fudge Shop
and indoor archery range. The start of construction is still to be determined.

"We are pleased and proud that Cabela's has chosen Magnolia Park as their
point of entry into the Southeast." said Craig Menin, President of Menin
Development. "The fact that Cabela's, with all of the various options
available to it, chose Magnolia speaks directly to the quality of our market
and of our project. We welcome Cabela's to Magnolia and join everyone in the
area as we eagerly await the opening of their store in 2014."

Also today, Cabela’s announced plans to build a store in Woodbury, Minn.,
opening in 2014. Cabela’s has previously announced plans to open stores in
Saginaw, Mich.; Columbus, Ohio; Grandville, Mich.; Louisville, Ky.; Green Bay,
Wis.; Thornton, Colo.; Lone Tree, Colo.; Regina, Saskatchewan, Canada;
Kalispell, Mont.; Anchorage, Alaska; Bristol, Va.; and Christiana, Del. It
also will relocate its Winnipeg, Manitoba, Canada, store. Currently, Cabela’s
operates 40 retail stores across the United States and Canada.

Cabela’s stores showcase thousands of products, including hunting, fishing,
camping, hiking, boating and wildlife-watching gear, as well as clothing and
outdoor-themed gifts and furnishings. The company is famous for its strong
brand and world-renowned reputation for delivering quality merchandise, value
and legendary customer service.

                         About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world’s largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company’s founding
in 1961, Cabela’s® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World’s
Foremost Outfitter®. Through Cabela’s growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela’s
stock is traded on the New York Stock Exchange under the symbol “CAB”.

                        About Menin Development, Inc.

Menin Development, Inc. has been a privately held owner, developer and manager
of commercial real estate since its founding in 1985. Menin has owned and
developed in excess of $1 billion of retail and mixed use properties
throughout Florida, Virginia, Tennessee, Louisiana and North and South
Carolina including Downtown at the Gardens, Palm Beach Gardens, Shoppes of
Jupiter, Jupiter, Florida and Downtown Short Pump, Richmond, VA. Menin
currently has $400 million of mixed use commercial projects on going in South
Carolina and Florida. Principals are Craig Menin, Chief Executive Officer; Rob
Jacoby, Chief Operating Officer; Marc Yavinsky, Executive Vice President, and
Tony Morrison, Chief Legal Officer. www.menindevelopment.com

                Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are
"forward-looking statements" that are based on the Company's beliefs,
assumptions and expectations of future events, taking into account the
information currently available to the Company. Such forward-looking
statements include, but are not limited to, the Company's statements regarding
opening a retail store in Greenville, S.C., in spring 2014. Forward-looking
statements involve risks and uncertainties that may cause the Company's actual
results, performance or financial condition to differ materially from the
expectations of future results, performance or financial condition that the
Company expresses or implies in any forward-looking statements. These risks
and uncertainties include, but are not limited to: the state of the economy
and the level of discretionary consumer spending, including changes in
consumer preferences and demographic trends; adverse changes in the capital
and credit markets or the availability of capital and credit; the Company's
ability to successfully execute its multi-channel strategy; increasing
competition in the outdoor sporting goods industry and for credit card
products and reward programs; the cost of the Company's products, including
increases in fuel prices; the availability of the Company's products due to
political or financial instability in countries where the goods the Company
sells are manufactured; supply and delivery shortages or interruptions, and
other interruptions or disruptions to the Company's systems, processes, or
controls, caused by system changes or other factors; increased or adverse
government regulations, including regulations relating to firearms and
ammunition; the Company's ability to protect its brand, intellectual property,
and reputation; the outcome of litigation, administrative, and/or regulatory
matters (including a Commissioner's charge the Company received from the Chair
of the U. S. Equal Employment Opportunity Commission in January 2011); the
Company's ability to manage credit, liquidity, interest rate, operational,
legal, and compliance risks; the Company's ability to increase credit card
receivables while managing credit quality; the Company's ability to securitize
its credit card receivables at acceptable rates or access the deposits market
at acceptable rates; the impact of legislation, regulation, and supervisory
regulatory actions in the financial services industry, including the
Dodd-Frank Wall Street Reform and Consumer Protection Act; and other risks,
relevant factors and uncertainties identified in the Company's filings with
the SEC (including the information set forth in the "Risk Factors" section of
the Company's Form 10-K for the fiscal year ended December 31, 2011, and Form
10-Q for the fiscal quarter ended June 30, 2012), which filings are available
at the Company's website at www.cabelas.com and the SEC's website at
www.sec.gov. Given the risks and uncertainties surrounding forward-looking
statements, you should not place undue reliance on these statements. The
Company's forward-looking statements speak only as of the date they are made.
Other than as required by law, the Company undertakes no obligation to update
or revise forward-looking statements, whether as a result of new information,
future events or otherwise.

Contact:

Cabela’s Incorporated
Media:
Gus Delaporte, 308-255-2753
Wes Remmer, 308-255-1244
Investor:
Chris Gay, 308-255-2905