It Always Ends in a Flight

                          It Always Ends in a Flight

  PR Newswire

  CHESTER, England, January 14, 2013

CHESTER, England, January 14, 2013 /PRNewswire/ --

  *Over 1 in 5 (21 per cent) family holidaymakers argue about destination
    choice or how much to spend on their annual holiday
  *40 per cent of family men feel they 'give in' to keep everyone happy
  *47 per cent of holidaymakers squabble about what they should do while on
  *58 per cent of family holidaymakers say feel that mum has the final say on
    deciding the holiday in general
  *Almost a quarter (24 per cent) feel like they're stuck in a holiday 'rut'

With Christmas a distant memory, the weather taking a turn for the worse and
half term and Easter breaks fast approaching, many families are planning on
getting some quality time and much needed 'sun therapy' in the diary. Research
released today from TravelSupermarket shows that families may already be
feeling the pressure when it comes to planning this year's holiday as one in
every five (21 per cent) family holidaymakers bicker about where to go and how
much to spend.

Findings from the TravelSupermarket 2013 Travel Trends Tracker show that while
it is women who make most of the final holiday decisions, 40 per cent of men
often feel a little hard done by, claiming they sacrifice their preferences in
order to keep the peace when booking a family break.

The research also reveals that almost half (47 per cent) of holidaymakers
disagree about things such as which activities to do during the day (21 per
cent), what they should eat (19 per cent) and where to go in the evening (17
per cent), but it's normally the women who have the final say in these
decisions (58 per cent*). This isn't surprising as when it comes to choosing
the destination and deciding the daily activity on a family holiday, it's
normally down to mum to lead the way and keep everyone happy. And with many
opinions and preferences to take into account on holiday, it can be a juggling
act to balance everyone's expectations.

When it comes to holiday budgets, men are more likely than women to start an
argument about the expense of the holiday with 16 per cent citing this as one
of the causes of bickering compared with only 10 per cent of women. Despite
this, when it comes to holiday finances, it appears women control the purse
strings, with 55 per cent of those who argue about holiday spending believing
women win the argument over men**.

Supporting the conclusion that men feel like they compromise more on their
holiday ideal, the study also illustrates that almost a quarter (24 per
cent) of family holidaymakers feel like they are stuck in a holiday 'rut',
because they choose the same types of trip each year, with men (28 per cent)
feeling more frustrated than women (20 per cent). 

Bob Atkinson, travel expert from TravelSupermarket, comments: "Our annual
holiday with the family is the one of the biggest events of the year and it's
no wonder that many people have to negotiate to find a holiday that will
deliver the holiday goods for everyone going on the trip. The keys to deciding
on a holiday that appeals to the whole family is to understand what will tick
the box for each of the family and to research your options thoroughly to
check your holiday will deliver them prior to booking. With holidays, it's not
the case that one size fits all, but there are hundreds of destinations that
will tick most of the boxes.

"With so many great holiday deals currently on offer, and many resorts keen to
give you the best value for your holiday budget, you're bound to find a
destination with activities and features that will keep everyone happy.
Options include everything from Orlando in USA to Salou in Spain, within
walking distance or a short bus journey away from a selection of restaurants,
theme parks, pampering retreats and beach locations. So get online, and see
where your holiday budget could take you - without the need for hours of
negotiation with the family!"

Bob's top tips for avoiding holiday destination dramas:

1. Start off by getting everyone together and understanding the things that
you all like and dislike about travelling on holiday. Make a list of must have
items such as swimming pools, kids' clubs, location, type of resort, flying
times and things to do in the resort such as nightlife and eating out,
cultural activities, theme parks or maybe sports.

2. The next step is to filter them down to the three or four killer things
that will ensure the trip goes well. These are now the must haves for your
holiday check list.

3. Set yourself a clear budget and try to stick to it. It may help to use the
comparison services available online as this will give a huge selection of
holidays that cater for different budgets. There are always fun but
unaccounted activities on a holiday so having the peace of mind you can afford
them will help you enjoy your time away.

4. Now that you know what you want from a break start the research for your
best destination. Get online and use social media sites as well as blogs and
review sites for further ideas and research. Then begin checking the travel
sites for inspiration and by using a search engine to read destination guides
such as those from TravelSupermarket. Our huge range of concise guides cover
off the key holiday resorts and city break locations with all the things to
see and do.

5. Once you've found a good deal, get booking! Don't let the deal go. And when
booking remember our three Golden Rules:

  *Wherever possible book an ATOL or a Flight-Plus covered holiday. If in
    doubt ask the company you are booking with if they are covered and if
    you're concerned that the licence is genuine then check it with the CAA .
  *Pay by VISA or Mastercard debit card for charge back protection or by
    credit card you can receive protection under the Consumer Credit Act and
    the Consumer Credit Directive for transactions between £100 and £62,260 -
    even if just the deposit is put on the card.
  *For all holidays without protection such as DIY trips, you should have an
    insurance policy to cover End Supplier failure. This protects you against
    loss due to the collapse of a part of your holiday or the ability to
    re-book the failed element without incurring the additional costs,
    dependent on your policy.

Notes to editors:

Opinium Research carried out an online survey of 2,011 British Holidaymakers,
defined as having been on holiday at least once during the past three years,
from 30 ^th  November to 7 ^th  December 2012. Of these, 983 were "family

Further questions were asked in an online survey of 1,604 UK Holidaymakers
from 4 ^th  to 7 ^th  January 2013. Results have been weighted to nationally
representative criteria

* 792 family holidaymakers were asked who tends to make the final decision
when it comes to the family holiday destination. Female family members as well
as women answering "myself" and men answering "my partner" were counted as
female while male family members, men answering "myself" and women answering
"my partner" were counted as male. Figures exclude those answering "other" or
"don't know"

** 103 respondents who argue about how much they will spend on the family
holiday were asked who tends to get their way on this issue. Male and female
family members were calculated using the above method.

About TravelSupermarket

TravelSupermarket is an online comparison service where customers can find the
best value travel options for their needs and purchase over the internet. The
website compares flights, car hire, hotels, cruise, package holidays plus
dynamic packaging by searching hundreds of travel websites. The information
supplied is unbiased and is designed to save the customer time and money.

The site thrives on offering its users accurate real time availability by
taking information directly from suppliers such as Opodo, British Airways,
Thomas Cook, First Choice, Radisson, Sol Melia, easyCar, Auto-Europe and many
more, ensuring users are presented the best possible price at all times. It

  *Over 650 scheduled, low cost and charter airlines from 39 individual
  *Over 200,000 individual hotels from over 42 individual hotel suppliers
  *Over 200 individual car hire providers from over 21 suppliers
  *1,000s of individual package holidays from over 34 suppliers

Additionally, TravelSupermarket also compares prices on travel insurance and
on airport car parking.

TravelSupermarket is part of the Group PLC. is a website where consumers can compare
personal finance products, save money and apply online. The website has
several service areas including personal loans, credit cards, mortgages,
current accounts, savings accounts, motor insurance, home insurance, travel
insurance, health insurance, mobile phones, broadband and shopping.

For more information please contact:

Karla Winch Brands2Life +44(0)20-7592-1200 Emma
Morris PR Manager +44(0)1244-220-671
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