“Year of the Bicycle” Signals Iteris Release of Vantage® SmartCycle™

  “Year of the Bicycle” Signals Iteris Release of Vantage® SmartCycle™

    --Vantage® SmartCycle™ Expands Iteris’ Video Detection Product Suite--

Business Wire

SANTA ANA, Calif. -- January 14, 2013

Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic
management information solutions, has launched SmartCycle™, a new product
addition to its Vantage® video detection product suite. Facing rising fuel
costs, more commuters are taking to the streets on bicycles, creating an
increased need for accurate bicycle detection at intersections.

An intersection configured with SmartCycle™ can effectively differentiate
between bicycles and other vehicles, enabling more efficient signalized
intersections and maximized traffic throughput. Vantage® SmartCycle™ can
accurately detect vehicles and bicycles with a single video detection camera
facing a dedicated approach. Agencies using bicycle timing can now benefit
from bicycle-specific virtual detection zones that can be placed anywhere
within the approaching traffic lanes, eliminating the need for separate
bicycle-only detection systems.

“SmartCycle™ provides traffic engineers and planners a cost effective way to
bring their traffic management systems into compliance with new regulations
that require bicycle detection capabilities,” said Abbas Mohaddes, President
and CEO of Iteris. “We believe the addition of SmartCycle™ provides us a clear
advantage as we pursue detection opportunities for the estimated 50,000
signalized intersections nationwide where cycling is most abundant.”

SmartCycle™ builds on Iteris’ proven Vantage® video vehicle detection
technology, which has been deployed throughout North America, Latin America,
Europe, Asia, and the Middle East. Iteris is the market leader with more than
100,000 video detection sensors operational worldwide. A global network of
exclusive distributors and direct sales offices provide local technical
support and training. SmartCycle™ is available for immediate purchase and
implementation.

About Iteris, Inc.

Iteris Inc. is a leader in providing intelligent information solutions to the
traffic management market. The company is focused on the development and
application of advanced technologies and software-based information systems
that reduce traffic congestion, provide measurement, management and predictive
traffic analytics, and improve the safety of surface transportation systems.
By combining its patented products, decades of expertise in traffic
management, and information technologies, Iteris offers a broad range of
Intelligent Transportation System ("ITS") solutions to customers worldwide.
The firm is headquartered in Santa Ana, California with offices nationwide and
in the Middle East. For more information, please call 1-888-329-4483 or visit
www.iteris.com. Also visit us on Facebook, Twitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995

This release may contain forward-looking statements, which speak only as of
the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates," “should,”
“could,” "may," "will," “can,” and variations of these words or similar
expressions are intended to identify forward-looking statements. These
statements include, but are not limited to, statements about the expected
benefits of SmartCycle™ technology and the Iteris Vantage® video detection
system.

Important factors that may cause such a difference include, but are not
limited to the market acceptance of our technologies, including SmartCycle™
and Vantage®, and the solutions that incorporate our technologies; the timing
and successful completion of customer qualification of our products and the
risks of non-qualification; market acceptance of our SmartCycle™ system; our
ability to specify, develop, complete, introduce, market, and transition our
products and technologies to volume production in a timely manner; the
potential unforeseen impact of product offerings from competitors and other
competitive pressures; and the general economic and political conditions and
specific conditions in the markets we address. Further information on Iteris,
Inc., including additional risk factors that may affect our forward looking
statements, is contained in our Annual Report on Form 10-K, our Quarterly
Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC
filings that are available through the SEC's website (www.sec.gov).

Contact:

Company Contact:
Iteris, Inc.
Bill Sowell, Vice President-Marketing
1-949-270-9664
whs@iteris.com
or
Investor Relations:
Liolios Group, Inc.
Scott Liolios or Cody Slach
1-949-574-3860
ITI@liolios.com
 
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