A Smart Market: How Apple and Blackberry Plan to Battle Android, Windows Phone 8

A Smart Market: How Apple and Blackberry Plan to Battle Android, Windows Phone

  PR Newswire

  NEW YORK, January 14, 2013

NEW YORK, January 14, 2013 /PRNewswire/ --

There is more than meets the eye in the smartphone market - prospects are
actually quite different from what investors are being told, once growth
considerations and revenue strategy are accounted for. The result, is
opportunity where you least expect it.

The race is on and competition is heating up as Apple Inc. (NASDAQ: AAPL) [
Full Research Report ] and Research In Motion Limited (NASDAQ: RIMM) [ Free
Research Report ] look to defend their positions in the marketplace. Apple's
primary focus remains on the consumer, with enterprise and government market
share gains growing as a result of RIM's aging platform. RIM is looking to
reverse this trend and build new momentum with the launch of BB10,
BlackBerry's first major revamp since the dawn of the iPhone circa 2007.

Opportunity is abound as RIM opens the door to OEM licensing of its Blackberry
10 Platform, a move which could drive increased user-adoption. The struggling
image of Blackberry may be a thing of the past as RIM fast approaches its
January 30, 2013 launch date, already securing U.S. government security
clearance for its new BB10 platform. RIM will look to defend its current
market share from further erosion and springboard this excitement to regain
lost ground. If RIM can successfully execute its launch this January, the
cash-rich company could soon discover a different kind of momentum. This could
allow ramp-ups in advertising, bringing the Blackberry back into the forefront
of consumer's minds.

Despite a lower market-share than Android, Apple continues to leverage device
sales and complementary offerings (AppStore, iCloud, iTunes) to capture
high-margin revenues from its current smartphone market-share. This is
ultimately where Apple ' s strategy succeeds , ensuring every sale counts with
wide margins. Apple's ability to build an ecosystem surrounding its mobile
devices has fostered an entire economy all its own, establishing reoccurring
revenue streams from user purchases.

More importantly however, something its competitors are only starting to
realize, the secondary ecosystem available to users is what drives device
purchases in the first place. Apple stacks its profits upfront with its
pricing of the device itself, while delivering its famous user experience with
AppStore, iTunes and iCloud in order to build user retention and drive demand
for the next generation of device purchases.

Google Inc. (NASDAQ: GOOG) [ Full Research Report ] is unique in its approach
to the mobile market. Android is a hedge for Google, not a dependent revenue
stream. The search giant drives revenue no matter what happens in the mobile
arena as they are focused on content and ad delivery. Profits directly related
to its Android platform are insignificant when considering the big picture.

Google's strategy is to deliver mobile-ads on iOS, Android and other mobile
platforms and is independent of which platform holds the greatest
market-share. Google's interest in Android is to protect its mobile ad revenue
stream by controlling the platform itself, just in case any competitors try to
"cut-off" Google ads. Therefore, despite Google's counter-intuitive approach
of giving Android away for free, it rather works to improve the overall
smartphone market - ultimately increasing user adoption of mobile browsing and
allowing the company to serve more ads and drive more revenue. This allows
Google to focus on long-term, user-beneficial developments and enables its
partners the flexibility to offer low-cost devices.

Microsoft Corporation (NASDAQ: MSFT)'s [ Free Research Report ] Windows Phone
8 could recover market share with a unified approach across all platforms.
It's partnership with Nokia cements its position in the mobile race as a top 4
competitor, just behind Blackberry in user adoption.

The success of Windows Phone will rely heavily on the overall success of
Windows 8 on tablet and desktop form factors. A familiar user-experience
across a family of devices may prove to be a rather distinct advantage.
Employees who use Windows at work prefer to have a Windows OS at home. If
Microsoft can realize its goal and turn advertising dollars into active
Windows 8 users, a growing market share of Windows Phone 8 may soon follow.

Hindsight Delivers Insight into Future Trends

The year is 2006. Nokia dominates the smartphone market and Google is
developing an Android platform as insurance against any potential lock-out of
Google's mobile search revenue, with particular concern toward Microsoft's
mobile platform. Apple is developing its iOS platform in preparation for its
upcoming iPhone release and RIM's Blackberry remains focused on security,
still relatively unchanged since its debut.

Fast forward to 2013 and innovation is now king. Google and Apple have emerged
as the major players because consumers rewarded companies which were thinking
on their behalf. An entirely new segment of the population became smartphone
adopters, thanks to the disruptive innovations brought forth delivering a
user-experience the average consumer could relate to.

Moving forward, how will innovation and technology change? Where are the next
major trends in the marketplace forming? If you would like to read full
research reports on the mobile handset industry, including price targets for
Apple, RIM, Google and Microsoft, use these free links below.

Reference Links:

^[ ^(1) ^] The Full Research Report on Apple Inc. - including full detailed
breakdown, analyst ratings and price targets - is available to download free
of charge at: [
http://www.NationalTradersAssociation.org/r/entire_report/aebe_AAPL ]

^[ ^(2) ^] The Free Research Report on Research In Motion Limited - including
full detailed breakdown, analyst ratings and price targets - is available to
download free of charge at: [
http://www.NationalTradersAssociation.org/r/entire_report/903b_RIMM ]

^[ ^(3) ^] The Full Research Report on Google Inc. - including full detailed
breakdown, analyst ratings and price targets - is available to download free
of charge at: [
http://www.NationalTradersAssociation.org/r/entire_report/8cec_GOOG ]

^[ ^(4) ^] The Free Research Report on Microsoft Corporation - including full
detailed breakdown, analyst ratings and price targets - is available to
download free of charge at: [
http://www.NationalTradersAssociation.org/r/entire_report/eb0c_MSFT ]

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Contact: Demi Lapierre Email : press@NationalTradersAssociation.org Main :
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