Retalix Launches Retalix 10 Customer & Marketing Suite

            Retalix Launches Retalix 10 Customer & Marketing Suite

New Integrated Marketing System to Allow Retailers to Engage Customers
Effectively While Strengthening Brand Differentiation, Delivering True
Omni-Channel Experience

PR Newswire

RA'ANANA, Israel and NEW YORK, Jan. 14, 2013

RA'ANANA, Israel and NEW YORK, Jan. 14, 2013 /PRNewswire/ -- Retalix^® Ltd.
(Nasdaq: RTLX), a leading global provider of software and services to high
volume, high complexity retailers, announced today that it is expanding its
Retalix 10 offering with the newly launched Retalix 10 Customer & Marketing
Suite. Leveraging the Retalix 10 retail platform, the new Customer &
Marketing Suite is tailored specifically to the needs of the retail industry
and enables retailers to seamlessly manage customer-centric offers and
marketing initiatives across a broad range of interaction channels and shopper
touch points to ultimately deliver a true omni-channel experience.


Capitalizing on Retalix's vast experience in loyalty and promotions, the suite
adds robust loyalty and campaign management functionality to the Retalix 10
retail platform's powerful central management capabilities. Among its many
benefits, the Retalix 10 Customer & Marketing Suite:

  oProvides retailers with a holistic view of the customer
  oSupports popular communication channels including social networks,
    dedicated portals, paper and digital coupons, emails, text messages,
    mobile marketing and location-based campaigns
  oAllows launching of personalized promotions and one-to-one marketing

"I am very excited to announce the launch of this latest addition to the
Retalix 10 family, which is a clear demonstration of Retalix's continued
commitment to innovation, and to providing the best possible retail
solutions," said Retalix CEO Shuky Sheffer. "Retalix 10 Customer & Marketing
Suite is an enhanced evolution of our successful Loyalty & Promotion solution
offering. It is backed by the very same architecture powering our Retail
Future Ready^® Retalix 10 Store & Sales Channels Suite, adding a
customer-centric layer to enable a total experience that extends customer
interaction beyond the store and the act of shopping throughout every possible
phase – before, during and after the shopping cycle."

The Retalix 10 Customer & Marketing Suite will be presented at the Retalix
booth (#2031) at the National Retail Federation (NRF)'s 102^nd Annual
Convention and Expo, January 13-16, 2013 at the Jacob K. Javits Convention
Center in New York City.

For more information on the Retalix 10 Customer & Marketing Suite, visit:

About Retalix

Retalix is a leading global provider of innovative software and services to
high volume, high complexity retailers, including supermarkets, convenience
stores, fuel stations, drugstores and department stores. The company's
products and services help its customers to manage and optimize their retail
operations, differentiate their brand and build consumer loyalty, while
providing retailers with the flexibility and scalability to support ongoing
business transformation and growth. Retalix offers solutions for point-of-sale
(POS), sales channels and in-store management (including mobile and
e-commerce), customer management and marketing, merchandising, and logistics.
By leveraging a multitude of deployment options, including
Software-As-A-Service (SaaS), Retalix serves a large customer base of
approximately 70,000 stores across more than 50 countries worldwide. The
Company's headquarters are located in Ra'anana, Israel, and its North America
headquarters are located in Plano, Texas. Retalix stock trades on the NASDAQ
and the Tel Aviv Stock Exchange.

For more information, visit, the contents of which are
not part of this press release. Follow Retalix on Twitter: @Retalix.

Retalix is a registered trademark of Retalix Ltd. in the United States and in
other countries. The names of actual companies, products and services
mentioned herein may be the trademarks of their respective owners.

Safe Harbor for Forward-Looking Statements: Except for statements of
historical fact, the information presented herein constitutes forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995 and U.S. federal securities laws. For example, the statements
regarding the future rollout of deployment of Retalix solutions and the
performance goals that Retalix customers are trying to achieve by deploying
such solutions all include forward-looking statements. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of Retalix,
including revenues, income and expenses, to be materially different from any
future results, performance or achievements or other guidance or outlooks
expressed or implied by such forward-looking statements. Such factors include
risks relating to Retalix's anticipated future financial performance and
growth, continued roll-outs with existing customers, continued interest in
Retalix's new platforms, the perception by leading retailers of Retalix's
reputation, the potential benefits to food and fuel retailers and
distributors, expansion into new geographic markets, and other factors over
which Retalix may have little or no control. This list is intended to identify
only certain of the principal factors that could cause actual results to
differ. Readers are referred to the reports and documents filed by Retalix
with the Securities and Exchange Commission, including Retalix's Annual Report
on Form 20-F for the year ended December 31, 2011, for a discussion of these
and other important risk factors. Except as required by law, Retalix
undertakes no obligation to publicly release the results of any revisions to
these forward-looking statements that may be made to reflect events or
circumstances after the date hereof, or to reflect the occurrence of
unanticipated events.

For media information: For corporate affairs:
Brad Prizer               Zviki Shimon
Retalix Ltd.             Retalix Ltd.
+1-877-573-7193           +1-877-573-7193 x6283

SOURCE Retalix Ltd.

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