Avery Dennison Delivers the World’s Smartest Item-Level Markdown Technology

  Avery Dennison Delivers the World’s Smartest Item-Level Markdown Technology

  Pathfinder 6140 Uses Intelligence of Smart Devices to Drive Sales Lift and
               Save Labor Cost through More Effective Markdowns

NRF 102nd Annual Convention & EXPO NRF 102nd Annual Convention & EXPO:Avery
Dennison Retail Branding and Information Solutions

Business Wire

NEW YORK -- January 14, 2013

At the NRF 102nd Annual Convention & EXPO, Avery Dennison Retail Branding and
Information Solutions (RBIS) today introduced the world’s smartest markdown
management solution including the Pathfinder™ 6140 Printer – the latest in its
line of one-piece scan, print and apply price marking technologies. The
Pathfinder 6140 is the fastest, most, lightweight and cost-efficient way to do
item-level markdowns and enables retailers to add productive and accurate
markdowns to the list of benefits gained by using smart devices in their
stores. The Pathfinder 6140 is being featured at the NRF 102nd Annual Expo
booth #143, where retailers will experience its potential through a hands-on
interactive exhibit. The Pathfinder 6140 solution was created in the Avery
Dennison Customer Design and Innovation Centers (CDIC), the company’s
innovation incubator where advanced research is developed with industry
partners and retailers.

The Pathfinder 6140 is the fastest, most, lightweight and cost-efficient way
to do item-level markdo ...

The Pathfinder 6140 is the fastest, most, lightweight and cost-efficient way
to do item-level markdowns and enables retailers to add productive and
accurate markdowns to the list of benefits gained by using smart devices in
their stores. (Photo: Business Wire)

Markdowns are a fact of life in apparel, with 35% of unit volume moving at
discounted pricing. Effective execution is critical, since sales late in the
season depend on giving the customer a good deal, but most retailers currently
rely on an inaccurate, labor-intensive process that falls dramatically short
of achieving desired results. Using the traditional “red pen” markdown
process, store associates can only complete three garments per minute with 63%
accuracy. ^1 That means that over a third of items are mismarked, leading to
lost sales when a potential customer fails to see the deal the retailer
intended to offer. There’s also no way for the merchandising team to monitor
the timing and execution of the markdown process, and to work with store
operations to address stores that have particular execution challenges.

The Pathfinder 6140 delivers a complete solution to this critical retail
problem. For the store associate, it’s surprisingly simple: in one smooth
motion they scan the bar code on the price ticket, and apply a new price label
that matches the new price the retailer has set for that SKU. They can scan
and mark 15 garments per minute at nearly 100% accuracy. In the background,
the price management application logs their activity, enabling the central
merchandising team to confirm that markdowns were completed on time, and store
operations to adjust labor planning based on actual productivity.

According to Shawn Neville, president, Retail Branding and Information
Solutions, Avery Dennison, "This smart item-level markdown solution not only
reduces pricing errors but, but the Pathfinder 6140 also improves margins and
operating efficiencies across the end-to-end supply chain. With the Pathfinder
6140, retailers can leverage their smart device technology investments to
ensure accurate and productive price marking – leaving associates more time to
focus on what really matters: satisfying customers through an improved shopper

“Avery Dennison’s end-to-end solution and our unique scan/ print and apply
markdown technology accurately translates markdown plans into effective
execution, ensuring that the customer sees the right price at the moment of
truth. Displaying the markdown price correctly has proven to lift sales,” said
Mark Hill, vice president and general manager, global innovation and
solutions, Avery Dennison. “In fact, using a scan, print and apply handheld
versus traditional price marking methods generated over five percent higher
sales during the markdown period for a large U.S. vertical retailer piloting
the technology.”

Avery Dennison's Pathfinder 6140 price management solution includes a robust
fully-featured smart device markdown application, created through a new
partnership with VeriFone GlobalBay. The Avery Dennison GlobalBay application,
which will operate on Apple, Windows, and Android platforms, is easy to use,
and provides retail management executives with full dashboard reporting
capabilities, providing feedback on markdown execution and productivity. It is
highly configurable, allowing for rapid deployment so that retailers will
drive ROI very quickly. Through the partnership with VeriFone, Avery Dennison
6140 customers will have a fully featured price management solution as well as
the ability to easily add additional modules to their smart device
applications suite.

The Avery Dennison Pathfinder 6140 Printer is the only one-piece scan, print
and apply price marking solution powered by real-time intelligence from smart
devices. Weighing only 27.2 ounces, the Pathfinder 6140 can be comfortably
held with one hand, has been fully tested to withstand multiple drops to
concrete from six feet, and can manage a full 8-hour markdown session on a
single battery charge.

The Pathfinder 6140 hardware has been certified under the Apple MFi program as
“made for iPhone®, iPad® and iPhone®”, and is also compatible with Android and
Windows CE/Mobile operating systems. It is now available in Europe and North
America. For more information visit: www.rbis.averydennison.com/6140.

The Pathfinder 6140 is just one of many innovative retail solutions being
brought to life at Avery Dennison’s unique innovation incubators, the Custom
Design and Innovation Centers, with global locations in Sprockhövel, Germany
and Miamisburg, Ohio. These centers were established to allow Avery Dennison
to activate its cutting-edge solutions and demonstrate its enhanced
capabilities for the apparel industry in design, high definition graphic
embellishments, sustainable packaging, and RFID-enabled inventory and loss
prevention solutions. The centers are state-of-the-art design workshops
featuring a simulated global supply chain, where leading apparel retailers,
brands and manufacturers can create custom solutions and interact with
existing Avery Dennison solutions that elevate brand and accelerate
performance – from inception to the retail sales floor. In order to truly
demonstrate the potential of technology in retail, the centers bring to life
the store of the future with Avery Dennison’s proprietary demonstration
apparel brand, UNITI™ as retailers follow the path of a newly designed UNITI
garment as it moves through the manufacturing process, a distribution center
and into a UNITI retail store. For retailers interested in visiting a CDIC,
key aspects of the center will be recreated at booth #143 at the NRF 102nd
Annual Convention and Expo to provide a preview experience of what the full
centers have to offer.

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions to
elevate brands and accelerate performance from design to retail store floor.
The company’s industry leading, end-to-end solutions include innovative heat
transfer technology, RFID and price management supply chain solutions and
sustainable packaging services. Based in Framingham, Massachusetts, Avery
Dennison RBIS employs 20,000 in 50 countries. For more information, visit

Avery Dennison helps make brands more inspiring and the world more
intelligent. The company is a global leader in pressure-sensitive technology
and materials and retail branding and information solutions. A Fortune 500
company with sales of $6 billion from continuing operations in 2011, Avery
Dennison is based in Pasadena, California with employees in more than 60
countries. For more information, visit www.averydennison.com.

^1 Internal study using 500 scanned garments

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