Survey shows Canadians give themselves top marks for being tech savvy but fall short when put to the test

Survey shows Canadians give themselves top marks for being tech savvy but fall 
short when put to the test 
Rogers launches Tech Essentials, a new education program to help empower 
Canadians to make the most of technology 
Think you're tech savvy? Test your tech knowledge and see how you compare 
TORONTO, Jan. 14, 2013 /CNW/ - Canadians are among the highest adopters of 
technology in the world, but a recent survey shows they vastly overestimate 
their tech savviness and are hungry to know more. 
According to the survey, 60 per cent of Canadians gave themselves a 'B' grade 
or higher for tech savviness. When put to the test, only four per cent 
achieved a 'B' grade. The survey, conducted for Rogers Communications, finds 
that almost half couldn't answer questions about roaming, and two out of three 
couldn't correctly answer questions about data usage or online security. The 
majority (87 per cent) said they are eager to improve their technology 
knowledge and 83 per cent want to use a website to learn more. 
Today, Rogers launched Tech Essentials™, a new program to give Canadians the 
tools they need to make smarter and safer use of technology. The program 
includes a website available to all Canadians with free information on topics 
ranging from how roaming works, to managing childrens' online usage, to 
staying safe online. The Tech Essentials site has been accredited by the 
independent organization Parent Tested, Parent Approved. The program also 
includes an online and in-store 'Ask the Experts' series, and will extend to 
Community Education sessions this year. 
"Canadians are very passionate about technology and they clearly need and want 
to know more about how it all works," said Rob Bruce, President, 
Communications, Rogers Communications. "The research shows there's a clear 
role for education and we have an important responsibility to help Canadians 
get the most out of technology. We're a nation of technology adopters and Tech 
Essentials represents the beginning of a long-term effort to bridge the 
knowledge gap and help build our digital future." 
The online study shows Canadians have a good understanding of the basics. For 
example the majority of Canadians know what roaming is and when it applies, or 
that opening an attachment exposes them to online viruses. Consumer knowledge 
really starts to diminish when they get into the specifics of how roaming 
works, what constitutes data usage and secure online buying. 
Tech Essentials is the first step in a long-term education effort to increase 
Canadians' digital savviness. Rogers already helps customers through its Start 
Up Guide, Walk out Working program, and its Online Community Forums. 
Think you're tech savvy? Take a short quiz to test your tech knowledge on the 
Tech Essentials website at www.rogers.com/techessentials 
About the Survey
From November 26 to 28th, 2012, an online survey was conducted by Head 
Research among 1,001 randomly selected adult Canadians who have a cell phone, 
a tablet, digital cable, HD cable, a landline, mobile broadband and/or 
residential broadband. All were Research Now survey panelists. The statistical 
margin of error for overall results in this study is +/- 3 per cent. This 
means that, in 19 out of 20 cases, survey results will differ by no more than 
3 per cent in either direction from what would have been obtained by measuring 
the opinions of all similar adult Canadians. 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high speed Internet and telephony services. Through Rogers Media 
we are engaged in radio and television broadcasting, televised shopping, 
magazines and trade publications, sports entertainment, and digital media. We 
are publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and 
on the New York Stock Exchange (NYSE: RCI). For further information about the 
Rogers group of companies, please visitrogers.com. 
For details and to set up an interview with a Rogers Communications  
spokesperson: 
Sara Holland Rogers Communications Tel: 604-505-8113 
sara.holland@rci.rogers.com 
Katie Boland Rogers Communications Tel: 416-935-6542 
kathryn.boland@rci.rogers.com 
Image with caption: " Survey shows Canadians give themselves top marks for 
being tech savvy but fall short when put to the test, results are summarized 
in the following Rogers Communications fact sheet. (CNW Group/Rogers 
Communications Inc.)". Image available at:  
http://photos.newswire.ca/images/download/20130114_C5476_PHOTO_EN_22462.jpg 
SOURCE: Rogers Communications Inc. 
To view this news release in HTML formatting, please use the following URL: 
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CO: Rogers Communications Inc.
ST: Ontario
NI: TLS ECOSURV  
-0- Jan/14/2013 12:00 GMT
 
 
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