Bazaarvoice Names Online Advertising Executive Ari Paparo to Media Leadership Role

Bazaarvoice Names Online Advertising Executive Ari Paparo to Media Leadership

AUSTIN, Texas, Jan. 14, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc.
(Nasdaq:BV), a leading social software company, has appointed Ari Paparo to
the position of Senior Vice President of Media Products. In this newly-created
role, Paparo will report to Stephen Collins, Chief Executive Officer,
President and Chief Financial Officer, and will be responsible for driving the
growth and development of Bazaarvoice's data, media, and advertising products.

"eCommerce companies are quickly evolving to pursue opportunities for greater
site monetization by leveraging their data, content, and shopper audience.
Brands are increasingly looking for methods to influence consumers in the late
consideration stage while they are shopping online. Bazaarvoice is committed
to innovating on behalf of our clients in these areas because doing so is
essential for their future growth and profitability," said Mr. Collins. "Ari
has a tremendous track record of visionary product development and growth in
online advertising and related technologies, and we expect him to have a huge
impact on our ability to grow our business through product innovation."

Mr. Paparo joins Bazaarvoice to supplement and leverage last year's
acquisition of media advertising network Longboard Media. Longboard is a
leader in helping to monetize eCommerce sites' traffic through premium
advertising and sponsorships.

"Longboard is a great platform and a great team. We're bringing Ari on board
not only to build innovative new media products but also to integrate our SaaS
platform, social content, and market data to build a high-value, complete
solutions to the retail market," said Mr. Collins.

Mr. Paparo is a six-year veteran of Google and DoubleClick, where he was the
Director of Product Management at Google's DoubleClick business. Ari is well
known in the online advertising community for his authorship of the VAST
(Video Ad Serving Template) specification for online video and his development
of an online gross ratings point (GRP) model for Nielsen. He is a frequent
contributor to and other industry publications as well as a speaker
at advertising industry conferences.

Immediately prior to Bazaarvoice, Mr. Paparo was the Senior Vice President of
Product Management for AppNexus, where he launched the digital advertising
industry's first apps marketplace and helped the company grow more than 400
percent in 18 months.

"There's a huge opportunity to empower eCommerce merchants and brands in the
digital world," said Paparo. "Bazaarvoice has access to a unique set of
content: the authentic voices of consumers as they interact on eCommerce
sites. Unlocking the data behind this word of mouth content and the consumer
relationships these companies have can produce great benefits to everyone

About Bazaarvoice

Bazaarvoice, a leading social software company, assists clients in bringing
the voice of the customer to the center of business strategy.With over 2,000
clients globally, including over half of the Internet Retailer 500, over 20
percent of the Fortune 500 and over one-third of the Fortune 100, Bazaarvoice
helps clients to leverage social data derived from online word of mouth
content to increase sales, acquire new customers, improve marketing
effectiveness, enhance consumer engagement across channels, increase success
of new product launches, improve existing products and services, effectively
scale customer support, decrease product returns and enable retailers to
launch and manage on-site advertising solutions and site monetization
strategies.This online word of mouth content can be syndicated across
Bazaarvoice's global network of client websites, shopper media sites and
mobile devices, making the user-generated content that digital consumers trust
accessible at multiple points of purchase.Headquartered in Austin, Texas,
Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San
Francisco, Stockholm and Sydney.For more information,, read the blog at, and
follow on Twitter

The Bazaarvoice logo is available at

CONTACT: Matt Krebsbach
         Ph: 512-551-6612
         Mickey Nelson
         Brady PR for Bazaarvoice
         Ph: 612-200-8922

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