Bell Let's Talk Day 2013: On February 12, let's talk about mental health and end the stigma around mental illness

Bell Let's Talk Day 2013: On February 12, let's talk about mental health and 
end the stigma around mental illness 

    --  On February 12, Bell will donate 5¢ more to mental health for
        every text and long distance call by Bell and Bell Aliant
        customers, tweets using #BellLetsTalk, and Facebook shares of
        the Bell Let's Talk image
    --  Join the conversation with national spokesperson Clara Hughes,
        Michel Mpambara, Stefie Shock and new Bell Let's Talk team
        member Seamus O'Regan to help end the stigma
    --  This year's Bell Let's Talk campaign highlights the impact of
        mental illness on our workplaces and economy
    --  To learn more please visit

MONTREAL, Jan. 14, 2013 /CNW Telbec/ - Bell today launched the third annual 
Bell Let's Talk campaign in support of Canadian mental health. National Bell 
Let's Talk spokesperson Clara Hughes again leads the campaign to encourage all 
Canadians to join in the conversation about mental illness on BELL LET'S TALK 
DAY FEBRUARY 12 to help end the stigma.

"It's been so wonderful to hear the voices of Canadians from coast to coast to 
coast join in the conversation about mental health with Bell Let's Talk," said 
Ms. Hughes, Canada's six-time Olympic medalist. "Every day, 500,000 Canadians 
miss work due to mental illness. Not because they're lazy, not because they're 
having fun, but because they're sick and need help. Talking openly about 
mental illness lets people know that they shouldn't be afraid to get the 
support they need - at home, at work, in their community. On February 12, 
let's talk Canada!"

The Bell Let's Talk mental health initiative is a 5-year, $50-million 
charitable program based on 4 action pillars: anti-stigma, care and access, 
research, and workplace best practices. With Bell Let's Talk Day as its 
anti-stigma centrepiece, Bell's initiative is providing significant funding 
for leading mental health hospitals and grassroots organizations, driving new 
workplace initiatives across corporate Canada, and supporting new research.

Bell Let's Talk Day is February 12
"We're making significant progress in the fight to end the stigma, but 2 out 
of 3 people with mental health issues still suffer in silence. The impact of 
mental illness on our economy is estimated to be at least $51 billion a year. 
With 1 in 5 Canadians suffering from a mental illness in their lifetimes, the 
impact on people's lives is incalculable," said George Cope, President and CEO 
of Bell Canada and BCE. "On Bell Let's Talk Day, we can let all those who 
continue to struggle with mental illness know they have our support."

For every text message or long distance call made by Bell and Bell Aliant 
customers and every tweet using #BellLetsTalk and every Facebook share of our 
Bell Let's Talk image on February 12, Bell will donate 5 cents to programs 
dedicated to mental health (regular long distance and text charges apply). In 
2012, 8 million Canadians answered Clara's call with more than 78 million text 
messages, long distance calls and retweets on Bell Let's Talk Day, resulting 
in $3,926,014.20 in additional funding for mental health initiatives across 
the country.

Seamus O'Regan joins Clara, Michel and Stefie
Starting today, Bell Let's Talk 2013 will be supported by a national 
promotional campaign featuring Clara as well as author, composer and performer 
Stefie Shock and actor-comedian Michel Mpambara in Québec. Joining the Bell 
Let's Talk team this year is award-winning journalist and CTV National News 
team correspondent Seamus O'Regan. Together Clara, Stefie, Michel and Seamus 
will lead the national conversation about mental health throughout the day on 
February 12.

There are many ways to join in and support Bell Let's Talk Day including:
    --  Create a text chain: text 10 friends and have them text it to
        10 friends, and so on
    --  Join us on Facebook at
    --  Follow us @Bell_LetsTalk and tweet using #BellLetsTalk
    --  Use the online conversation toolkit at to
        encourage others to support Bell Let's Talk Day

Bell Let's Talk Community Fund 2013
The third annual Bell Let's Talk Community Fund launches today, ready to 
distribute $1 million in 2013 to local organizations across Canada that are 
working to end stigma and increasing access to mental health care.

"Mental illness continues to affect 1 in 5 Canadians and is the cause of an 
estimated $50 billion in lost productivity annually," said Mary Deacon, Chair 
of the Bell Let's Talk mental health initiative. "Bell Let's Talk is providing 
much-needed support to mental health organizations helping people in 
communities across the country and raising awareness about the importance of 
mental health to our society and economy."

During the past two years, the Bell Let's Talk Community Fund has provided 
more than $2 million to 109 organizations across the country through grants 
ranging from $5,000 to $50,000.

Since September 2010, Bell has committed over $20 million to care, access and 
research initiatives at mental health organizations across the country, 
including the Royal Ottawa Hospital, Hôpital Louis-H. Lafontaine, Hôpital 
Charles-LeMoyne, the Centre for Addiction and Mental Health (CAMH), the 
University of British Columbia, the Douglas Mental Health University 
Institute, Fondation Robert-Giffard and Queen's University.

Bell was honoured to be named the recipient of the 2012 Freeman Philanthropic 
Services Award for Outstanding Corporation for the Bell Let's Talk mental 
health initiative.

About Bell
Bell is Canada's largest communications company, providing consumers and 
business with solutions to all their communications needs: Bell Mobility 
wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell 
Home Phone local and long distance, and Bell Business Markets IP-broadband and 
information and communications technology (ICT) services. Bell Media is 
Canada's premier multimedia company with leading assets in television, radio 
and digital media, including CTV, Canada's #1 television network, and the 
country's most-watched specialty channels. Bell is wholly owned by BCE Inc. 
(TSX, NYSE: BCE). For Bell products and services, please visit For 
BCE corporate information, please visit

Jacqueline Michelis Bell Media Relations 1 855 785-1427 @Bell_News

SOURCE: Bell Canada

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CO: Bell Canada
ST: Quebec

-0- Jan/14/2013 14:02 GMT

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