HP and NASCAR Unveil Fan and Media Engagement Center

HP and NASCAR Unveil Fan and Media Engagement Center 
PALO ALTO, CA -- (Marketwire) -- 01/14/13 --  HP (NYSE: HPQ)
Enterprise Services and NASCAR today unveiled the NASCAR Fan and
Media Engagement Center (FMEC), a business solution designed to
better serve NASCAR's industry, media, fans and sponsors by
facilitating real-time response to traditional, digital, broadcast
and social media.  
The FMEC, the culmination of a collaboration between NASCAR and HP
announced in June, leverages HP's broad portfolio of services and
solutions including: business solution design and implementation
services, servers, displays and Autonomy software to provide an
integrated solution only HP can deliver. This solution helps NASCAR
analyze fan sentiment, identify emerging issues and discover topic
trends for instantly actionable insights. Based on that, NASCAR and
its partners will be not only better informed to take advantage of
local and national coverage opportunities, but also able to conduct
regular media analysis to help shape business practices.  
"The Fan and Media Engagement Center will serve as a showpiece of
NASCAR's strategic technology vision," said Steve Phelps, senior vice
president and chief marketing officer, NASCAR. "We believe this
center will be the best of its kind in sports. Thanks to HP's
consultative approach to our vision and their technology, software
and services, NASCAR will be able to provide added value to our fans
and industry." 
Combined with its media and entertainment industry consulting
services, HP leveraged its Autonomy Explore, Autonomy Intelligent
Data Operating Layer and Autonomy Media Aggregation Service
applications to provide NASCAR with access to a complete analysis of
all key forms of media, including print, television, radio, video,
images and social media. Unlike other monitoring and measurement
systems that focus on only social or digital media, the FMEC platform
will give NASCAR a unique perspective into analyses that combine
several different types of media. 
The FMEC also will leverage offerings from Jive to enable
cross-enterprise collaboration and disseminate information from
Autonomy to various NASCAR organizations including marketing,
leadership and sponsors. 
"The ability to monitor information and sentiment to adapt quickly
changing environments can provide tremendous competitive advantage,"
said Charles Salameh, vice president -- Americas region,
Communications, Media and Entertainment Industry, Enterprise
Services, HP. "HP's integrated solution not only benefits NASCAR's
complex ecosystem but shows HP's strategy of delivering unique,
customer-centric solutions that make it all work in action." 
The FMEC will leverage HP ProLiant BL460c Generation 8 (Gen8) server
blades, providing NASCAR with a dynamic IT environment that can keep
up with the center's future growth. 
NASCAR's Integrated Marketing Communications department will operate
the FMEC, which will work closely with NASCAR Digital Media. The
500-square-foot, glass-enclosed space, with multiple seated viewing
areas, will be outfitted with state-of-the-art HP Digital Signage
Displays including HP LD4730 47-inch Micro-Bezel Video Wall Displays
and HP LD4720tm 47-inch LCD Interactive Digital Signage Displays. The
FMEC is located at NASCAR Plaza in Charlotte, N.C. A full rollout of
FMEC's capabilities is expected by the start of the 2013 NASCAR
season in February.  
 The National Association for Stock Car Auto Racing,
Inc. (NASCAR) is the sanctioning body for one of North America's
premier sports. NASCAR races are broadcast in more than 150 countries
and in 20 languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are
among the most brand-loyal in all of sports, and as a result more
Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (NASCAR Sprint Cup Series,
NASCAR Nationwide Series and NASCAR Camping World Truck Series), four
regional series, and one local grassroots series, as well as two
international series. Also part of NASCAR is Grand-Am Road Racing,
known for its competition on road courses with multiple classes of
cars. NASCAR sanctions more than 1,200 races at 100 tracks in more
than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla.,
NASCAR has offices in eight cities across North America. The next
NASCAR Sprint Cup Series race, the Daytona 500, will air February 24
on FOX. For more information and a complete schedule, visit
www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on
Twitter: @NASCAR. 
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Editorial contacts 
Annabelle Baxter
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Sean Doherty
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