Hyundai's Premium Segment Success Sets The Stage For Next-Generation HCD-14 Genesis Reveal At The North American International

 Hyundai's Premium Segment Success Sets The Stage For Next-Generation HCD-14
         Genesis Reveal At The North American International Auto Show

HCD-14 Genesis Provides a Glimpse into Future Hyundai Premium Vehicle Design

Eye-tracking Technology and Interactive 3-D Gesture Recognition Hint at Future
Technologies in Hyundai's Premium Vehicle Lineup

PR Newswire

DETROIT, Jan. 14, 2013

DETROIT, Jan. 14, 2013 /PRNewswire/ -- Having finished 2012 with five-straight
years of premium segment sales growth with its Genesis and Equus vehicle
lines, today Hyundai unveiled its design direction for future premium vehicles
with its HCD-14 Genesis concept at the North American International Auto Show.




"We've departed from industry convention in many of our premium product,
marketing, sales and service approaches, and it's worked out pretty well, with
Genesis and Equus now delivering a nine percent retail market share in their
premium segments, higher than the five percent retail share Hyundai brand
achieves in the overall industry," said John Krafcik, president and CEO,
Hyundai Motor America. "This success paves the way for a new generation of
rear-wheel drive premium products. HCD-14 Genesis gives a hint of the design
direction we'll be taking, and an indication of the focus we're placing on
driving dynamics and technology."

Total Sales/Year                     2008  2009   2010   2011   2012
Genesis                              6,167 21,889 29,122 32,998 33,973
Equus                                -     -      196    3,193  3,972
Total Hyundai Premium Models         6,167 21,889 29,318 36,191 37,945
Total Hyundai Premium Retail Share * 1.4%  6.3%   7.2%   8.8%   9.0%
^* Entry-Premium Coupe, Mid-Luxury, Premium Luxury segments

Genesis and Equus' premium segment success extends beyond sales and market
share. In residual value retention, ALG rates Genesis' 36-month residual value
higher than both its Asian and domestic competition, while Equus residual
values exceed its well-established European competitors after three years of

                        Genesis BMW      Mercedes Lexus Cadillac
ALG Residual Values (%)
                        Sedan   5-Series E-Class  GS    CTS
Jan-Feb 2013            50.5    43.5     48.0     49.9  44.0
                                Lexus    BMW      Audi  Mercedes
ALG Residual Values (%) Equus
                                LS       7-Series A8    S-Class
Jan-Feb 2013            45.0    49.5     42.5     43.0  43.0

Further, Genesis and Equus are attracting higher buyer demographics to the
Hyundai brand than ever before. Since the launch of Genesis in 2008, the share
of Hyundai buyers with household incomes above $100,000 has increased by 25%,
indicating just how far products like Genesis have improved demographics for
the brand. Finally, despite capacity constraints, Genesis Coupe annual sales
have exceeded those of its Infiniti G37 premium coupe competitor since its
introduction to the premium sport coupe segment in 2009, and it remains one of
the fastest turning vehicles in Hyundai's lineup.

HCD-14 Genesis conveys a fluidic-precision, liquid-metal design language.
Craftsmanship quality is conveyed via gemstone-like design surfaces. A bold
front fascia surrounds brushed metal grille surfaces with a deep vertical
grille opening. The corners of the rear hood incorporate heat extractor design
accents that integrate seamlessly with exterior mirror design. From the side
view silhouette, classic rear-drive sport sedan proportions are conveyed by an
extended dash-to-axle length, short overhangs, large-diameter wheels,
sharply-tapered greenhouse, and short rear deck. Large wheels were developed
from a mix of premium lightweight alloys with carbon fiber surrounding the
voided areas of the wheel design.

"We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence,"
said Christopher Chapman, chief designer, Hyundai Design North America. "Its
sleek and lightweight silhouette does not punish the wind, but uses fluidic
precision with dramatic surfacing that conveys natural restraint. Inside, a
driver-centric cockpit prioritizes dramatic sculpture over infotainment button
overload. Laminated and milled-wood detailing delivers a fresh, topographical
map-like visual interest throughout the cabin-length center console."

Opening the rear door reveals a rear-hinged configuration, with a single,
oversized, brushed-aluminum hinge articulating diagonally from the rear door
cutline. With both doors open, HCD-14 Genesis has an inviting and commodious
cabin ambience. Inside the cabin, a double-cresting-wave center console design
carries from the instrument panel through to the rear seats. This design-wave
theme further influences the interior door handles and rear headrest hoods.
Gauges and driver data are provided via an eclectic fusion of both analog and
digital sources, with aviation-derived design cues. The driver-focused cockpit
offers an asymmetrical center stack, with critical driving functions separated
from passenger comfort functions. The center console even includes an iPad^®
tablet storage station, keeping it secure in spirited driving.

While the HCD-14 Genesis exterior design makes a statement all its own, the
driver's environment is where its technological innovation breaks new ground.
Ergonomics engineers eliminated the traditional center stack, developing an
intuitive driver interface system that allows the HCD-14 driver to better keep
his eyes on the road. Freed from traditional design restrictions, designers
created a controls layout devoid of intimidating clusters of buttons and
knobs. Using state-of-the-art driver eye-tracking and 3-D hand-gesture
recognition, HCD-14 Genesis is able to recognize driver commands free from the
distractions associated with manual controls. Once a specific feature is
selected via eye-tracking, thumb controls or gesture recognition can be used
to select navigation, infotainment, audio, HVAC, and even smartphone
connectivity functions. This intuitive interface provides the driver with
complete control while keeping his eyes safely above the cowl plane, using a
windshield heads-up display (HUD) for minimal driving distraction. This
proprietary interface represents Hyundai's vision for future vehicle HMI and
sets a new benchmark in active driver safety technology.

HCD-14's innovative eye-tracking and gesture-based controls reduce typical
driving distractions, resulting in a more focused driver able to better
appreciate the day-to-day satisfaction of exceptional vehicle dynamics. To
this end, HCD-14 Genesis vehicle dynamics take the driver to a new level of
involvement, focus, and control. An ultra-rigid chassis with strategic use of
high-tensile steel provides a vault-like platform for the rear-drive
powertrain configuration. Sophisticated five-link front and rear suspension
reduces suspension-travel changes to camber and toe for consistent grip out of
bends. A multi-mode power steering system retains road feel and feedback
advantages while yielding the efficiency benefits of an electronic system.
Low-profile performance tires yield outstanding turn-in response, mid-corner
grip, and road feel. A sophisticated yaw-control system provides multiple
driver-selected options for changing road conditions and driving preferences.
Such an advanced complement of tarmac-gripping technologies requires an
equally-impressive powertrain to be fully exploited, and the Hyundai-developed
Tau^® V8 engine is more than up to the task.

The HCD-14 Genesis powertrain features the award-winning Hyundai Tau^® V8
engine, displacing 5.0-liters, with direct injection and Dual Continuously
Variable Valve Timing (D-CVVT), for impressive power, low emissions and superb
efficiency. HCD-14 Genesis uses optical recognition to identify the driver and
initiate the starting sequence, while gear selection for the 8-speed automatic
transmission is performed via paddle shifters. HCD-14 Genesis exhaust is
ceramic-lined and was tuned for minimal backpressure, maximum high-rpm
horsepower, and a deep baritone note, with cooling fins integrated into
ultra-wide exhaust tips.

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's
10-year/100,000-mile powertrain warranty, and five years of complimentary
Roadside Assistance.

For more details on Hyundai Assurance, please visit

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SOURCE Hyundai Motor America

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