Personalized Media Communications Completes a Patent Licensing Agreement with Sony Corporation

  Personalized Media Communications Completes a Patent Licensing Agreement
  with Sony Corporation

Business Wire

SUGAR LAND, Texas -- January 14, 2013

Personalized Media Communications, LLC (PMC), which develops, owns and
licenses a unique portfolio of patents that enhance media delivery and
content, has successfully concluded an expanded comprehensive patent licensing
agreement with Sony Corporation (SNE:NYSE).

The new license draws upon the strong rights of the new PMC portfolio made up
of 58 patents all with either 1981 or 1987 priority dates issued since 2010.
These patents will not begin to expire until 2027.

“We are pleased to be able to conclude a new patent agreement with Sony,” said
Gerald Holtzman, President of Personalized Media Communications, who headed
the team that negotiated the license.

“Sony is an electronics innovator with broad product lines and a long history.
I am pleased that we are continuing to work and grow with them,” said PMC’s
John C. Harvey, who founded the company in 1981 and continues to serve as its
chief inventor.

In addition to the 58 issued patents that cover inventions PMC has developed
internally over a 31-year period, Sony also will be licensed to practice
approximately 40 more PMC patents expected to issue over the next 24 months.

About Personalized Media Communications

Personalized Media Communications, LLC is an inventor-owned and managed
company that has developed a portfolio of fundamental patents. Established in
1981 by its founder and lead inventor, John C. Harvey, PMC’s intellectual
property rights cover a variety of communications systems, devices and
networks. PMC inventions address the delivery and presentation of enhanced
media content--media that is interactive and often personalized to maximize
the interest and engagement of each recipient. The inventions areapplicable
toany media delivery platform, including traditional, cable or satellite TV
andthe Internet, and any device, such as cellular phones, set top boxes and
game consoles.

PMC inventions enable publishers, advertisers, social networks, businesses,
and consumers to enjoy the full benefit of newmedia content in a variety of
ways. Licensees to date include Cisco Systems, Sony and Motorola Mobility. For
more information visit


Brody Berman Associates
Bruce Berman, 212-683-8125
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