Empire BlueCross Announces Winners of the Get Active, Get Fit School Challenge

  Empire BlueCross Announces Winners of the Get Active, Get Fit School
  Challenge

 15 Upstate New York Schools Win a Live Dance Party Hosted by Radio Disney AM
                      1460 Courtesy of Empire BlueCross

Business Wire

ALBANY, N.Y. -- January 14, 2013

Empire BlueCross today announced the winners of the Get Active, Get Fit School
Challenge. An effort between Empire and Radio Disney AM 1460, Get Active, Get
Fit motivates kids and families to achieve fitness together by engaging in fun
activities. In order to successfully complete the challenge, students had to
be active for a minimum of 40 of the 55 days during the event, which ran from
Oct. 1, 2012 through Nov. 24, 2012.

The 15 schools with the highest percentage of participation in the program
have on a live dance party at their school hosted by Radio Disney AM 1460.
Five schools that completed the challenge were awarded new gym equipment
packages valued at $500 through a random drawing.

“The Get Active, Get Fit School Challenge, which we are very pleased to
sponsor, was designed to motivate kids and families to achieve fitness
together by engaging in fun activities,” said Ethel Graber, VP and GM, Empire
BlueCross.“In 2011, the second year of this partnership, the Challenge was
completed by more than 13,000 children at upstate New York elementary
schools.”

According to the Centers for Disease Control and Prevention, approximately 17
percent (or 12.5 million) of children and adolescents aged 2—19 years are
obese. Since 1980, obesity prevalence among children and adolescents has
nearly tripled.

In 2012, the event’s 3rd year in upstate New York, the challenge was completed
by more than 20,626 children at 28 elementary schools. Nearly 384,000 students
nationwide signed up to participate in this year’s Get Active, Get Fit School
Challenge in Colorado, Georgia, Kentucky, New Hampshire, Ohio, Upstate New
York, Virginia and Wisconsin.

The complete list of winners is:

1.Holy Name School, AuSable Forks
2.W.B. Tecler Arts in Education Magnet School, Amsterdam
3.Harrison Ave. Elementary, South Glens Falls
4.North Warren Central School, Chestertown
5.Hadley-Luzerne Elementary, Lake Luzerne
6.St. Bernard’s, Saranac Lake
7.Holy Family School, Malone
8.Henry Johnson Charter School, Albany
9.St. Johnsville Central School, St. Johnsville
10.St. Regis Mohawk School, Hogansburg
11.Our Saviours Lutheran School, Albany
12.St. Ambrose Catholic School, Latham
13.Mother Teresa Academy, Clifton Park
14.Anna S. Kuhl Elementary, Port Jervis
15.New Scotland Elementary, Albany

Radio Disney

Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and
families. Kids help pick the music that is played and are encouraged to
interact via a toll-free phone line to the Radio Disney studio. The network's
current playlist, driven by listener requests and representing major record
labels, includes recording artists Selena Gomez, Justin Bieber, Taylor Swift,
One Direction, Katy Perry, Cody Simpson, Carly Rae Jepsen and Cher Lloyd. The
network is available on 31 owned terrestrial radio stations and is also
available via RadioDisney.com, Sirius XM satellite radio on channel 79, iTunes
Radio Tuner, mobile phones, the Radio Disney iPhone and Android Apps, and the
Radio Disney Facebook page.

About Empire BlueCross

Empire BlueCross is an independent licensee of the Blue Cross and Blue Shield
AssociationServices provided by Empire HealthChoice HMO, Inc. and/or Empire
HealthChoice Assurance, Inc., licensees of the Blue Cross and Blue Shield
Association, an association of independent Blue Cross and Blue Shield plans.
Additional information about Empire is available at www.empireblue.com. Also,
follow us on Twitter at @Empirebcbs or www.twitter.com/healthjoinin, on
Facebook at www.facebook.com/HealthJoinInEmpire, or visit our YouTube channel
at www.youtube.com/healthjoinin.

Contact:

Empire BlueCross
Sally Kweskin, (720) 373-4836
sally.kweskin@empireblue.com
@Empirebcbs on Twitter
or
Radio Disney Media Relations
Jennifer Minezaki, 818-569-5929
 
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