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Experian QAS Integrates Data Quality Technology With


Experian QAS Integrates Data Quality Technology With Touch5Mobile

Mobile Commerce Web App Adds Address Verification to Improve Client Database Accuracy

BOSTON, MA -- (Marketwire) -- 01/14/13 -- Experian(R) QAS(R), a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that its address verification platform has been integrated into Touch5Mobile, an innovative HTML5 mobile commerce app solution provider.

"We looked at many different address verification providers, but Experian QAS' commitment to local merchants was a deciding factor," said Scotty Moore, chief executive officer and founder, Touch5Mobile. "The integration aligns with our focus on providing small-business retailers the opportunity to effectively compete in the mobile commerce arena."

The mobile address validation product will be directly integrated into the Touch5Mobile platform, which targets the local and online merchant sector. The product is designed to enable online retailers to cut operational costs, increase marketing efficiency and improve database accuracy. Accurate contact data will increase customer satisfaction and ensure packages are delivered to the intended recipient.

"Mobile commerce applications are gaining in prominence as consumers increasingly demand digital channels," said David Northridge, vice president of client retention, Experian QAS. "We are excited to partner with Touch5Mobile to help ensure the quality of address information and continue to help retailers operate effectively through all channels."

About Touch5Mobile, Inc. Touch5Mobile (T5M) is an innovative HTML5 mobile commerce enabled solution provider dedicated to empowering local & online retail merchants the ability to compete in the mobile commerce arena in a cost effective manner. Touch5Mobile is the first mobile commerce solution provider to exclusively service micro and small business merchants with an enterprise quality web app that is 100% HTML5.

About Experian QAS Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today's dynamic, empowered and hyper-connected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing Forward.

For more information, please visit http://www.experian.com/marketingservices.

About Experian Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact: Erin Haselkorn Experian QAS Public Relations 1 617 385 6700 erin.haselkorn@experian.com

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