Experian QAS Integrates Data Quality Technology With

Experian QAS Integrates Data Quality Technology With Touch5Mobile 
Mobile Commerce Web App Adds Address Verification to Improve Client
Database Accuracy 
BOSTON, MA -- (Marketwire) -- 01/14/13 --  Experian(R) QAS(R), a part
of Experian Marketing Services and a leading provider of address
verification software and services, today announced that its address
verification platform has been integrated into Touch5Mobile, an
innovative HTML5 mobile commerce app solution provider.  
"We looked at many different address verification providers, but
Experian QAS' commitment to local merchants was a deciding factor,"
said Scotty Moore, chief executive officer and founder, Touch5Mobile.
"The integration aligns with our focus on providing small-business
retailers the opportunity to effectively compete in the mobile
commerce arena." 
The mobile address validation product will be directly integrated
into the Touch5Mobile platform, which targets the local and online
merchant sector. The product is designed to enable online retailers
to cut operational costs, increase marketing efficiency and improve
database accuracy. Accurate contact data will increase customer
satisfaction and ensure packages are delivered to the intended
"Mobile commerce applications are gaining in prominence as consumers
increasingly demand digital channels," said David Northridge, vice
president of client retention, Experian QAS. "We are excited to
partner with Touch5Mobile to help ensure the quality of address
information and continue to help retailers operate effectively
through all channels." 
About Touch5Mobile, Inc.
 Touch5Mobile (T5M) is an innovative HTML5
mobile commerce enabled solution provider dedicated to empowering
local & online retail merchants the ability to compete in the mobile
commerce arena in a cost effective manner. Touch5Mobile is the first
mobile commerce solution provider to exclusively service micro and
small business merchants with an enterprise quality web app that is
100% HTML5. 
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS provides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit http://www.qas.com. 
About Experian Marketing Services
 Experian Marketing Services is a
global provider of integrated consumer insight, targeting and
interactive marketing. We help brands from around the world
intelligently interact with today's dynamic, empowered and
hyper-connected consumers. By coordinating seamless interactions
across all marketing channels, we enable marketers to plan and
execute superior brand experiences that deepen customer loyalty,
strengthen brand advocacy and maximize profits. We call it Marketing
For more information, please visit
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft. 
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2012 was US$4.5 billion. Experian employs approximately
17,000 people in 44 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit http://www.experianplc.com. 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
Press spacebar to pause and continue. Press esc to stop.