Magic xpi Integration Platform Honored as 2013 CIO Choice for Enterprise Application Integration Software

   Magic xpi Integration Platform Honored as 2013 CIO Choice for Enterprise
                       Application Integration Software

PR Newswire

OR YEHUDA, Israel, January 14, 2013

OR YEHUDA, Israel, January 14, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that its Magic xpi Integration Platform has
received the CIO Choice 2013 Honor and Recognition Title for Enterprise
Application Integration Software. The highly competitive CIO Choice program
recognizes worldwide vendors that use innovative technology to deliver
competitive advantages and enable business growth.

CIO Choice is India's largest CIO survey of products, services and solutions
where winners are picked by more than 100 CIOs. Voting is conducted via an
independent advisory panel of eminentCIOsalong with an independent pan-India
survey of CIOs and Information and Communications Technology (ICT) decision
makers across industry verticals in association with KPMG, the CIO Choice 2013
Knowledge Partner. CIO Choice 2013 ICT Vendor Honorees were announced at the
1st Annual Red Carpet Night Reception held on January 11, 2013 at The Lalit
Hotel in Mumbai.

"We are pleased to recognize Magic xpi as the CIO's preferred choice for
enterprise application integration platforms based on product performance,
customer satisfaction and customer service," said Anoop Mathur, President of
Centre of Recognition and Excellence at CIO Choice. "CIO Choice offers the CIO
community an authentic aid to finding and considering the most preferred and
stable products, services and solutions. Because it is 'By the CIO and for the
CIO' it's a recognition and validation that CIOs trust," added Mathur.

"We are excited that India's CIOs recognize the unique capabilities and value
of our Magic xpi application integration offering, including easy-to-use,
highly productive code-free integration and large library of optimized and
certified connectors for leading back-end enterprise systems. For example
business can use Magic xpi for easy SAP to Salesforce integration, JD Edwards
integration as well as for integration with many other enterprise systems
including IBM, Lotus Notes, and Microsoft," states Nitin Bhosle, General
Manager, Magic India Pvt. Ltd.

About Centre of Recognition & Excellence - CIO CHOICE 2013

CIO CHOICE is uniquely positioned to recognize and honor products, services
and solutions on the back of stated preferences of CIOs and ICT decision
makers and to help marketers create a positive brand positioning for their
products, services and/ or solutions by being the CIOs preferred choice.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

For more information, visit
Contact: Anoop Mathur, President
Centre of Recognition & Excellence
Tel: +91-22-4225 6500

Press Contacts:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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