Lipton® Iced Tea And "Dance Central 3®" Kick Off The New Year With 'Game On,' A Nationwide Sweepstakes To Get Fans On Their

Lipton® Iced Tea And "Dance Central 3®" Kick Off The New Year With 'Game On,'
              A Nationwide Sweepstakes To Get Fans On Their Feet

PR Newswire

PURCHASE, N.Y., Jan. 14, 2013

Grand Prize Winners Will Receive Ultimate Entertainment Room Makeovers

PURCHASE, N.Y., Jan. 14, 2013 /PRNewswire-USNewswire/ --Lipton® Iced Tea
announced today, 'Game On,' a nationwide sweepstakes with "Dance Central 3®"
only available on Kinect for Xbox 360, to get consumers on their feet and
dancing. From now through April 30, consumers can pick up specially marked
bottles of ready-to-drink Lipton Iced Tea and visit to see
if they have won instant prizes, and are automatically entered for a chance to
win one of four ultimate entertainment room makeovers.

In addition to Lipton Iced Tea's refreshing favorites, consumers can now
unleash the sweet, clean taste of honey and ginseng with Lipton's new Diet
Green Tea Honey Ginseng and sip on Lipton's new 100 Calorie Half & Half (Tea &
Lemonade), which offers a delicious combination of two great classics that is
sure to please everyone's taste buds. Both of these Lipton offerings are
perfect beverages for players so they can groove along to the dance classics
available for "Dance Central 3" like "The Hustle" and "Electric Slide," and
new favorites "Gangnam Style" and "The Dougie" to keep the party going.

"Lipton is thrilled to be joining the dance party by partnering with one of
this year's hottest games on Kinect for Xbox 360," said Marc Hanson, Director
of Lipton. "This exciting sweepstakes allows us to share the fun and energy
of 'Dance Central 3' with consumers and celebrate bringing family and friends
together with the same refreshing spirit."

Consumers can pick up specially marked ready-to-drink Lipton Iced Tea products
that feature a unique promotional code to enter for a chance to win the 'Game
On' sweepstakes. Four grand prize winners will have their choice of an
ultimate entertainment room makeover, which may include a Samsung 60-inch
Class LED HDTV, Samsung Blu-ray Home Theater System,Xbox 360 250GB Kinect
Bundle, Xbox 360 Essentials Pack, "Dance Central 3" for Kinect for Xbox 360
and the Vision Fitness TF20 Classic treadmill with Passport™ module.

In addition to the four grand prizes, instant prizes are available to be won
throughout the sweepstakes, including, Xbox 360  Gaming Bundles, Xbox 360
Console with Kinect, Xbox 360 Live 1600 points, "Dance Central 3" games and

For more information on the 'Game On' sweepstakes and official sweepstakes
rules, please visit

About Pepsi Lipton Tea Partnership

The Pepsi Lipton Tea partnership is a joint venture between Purchase, NY-based
PepsiCo and London-based Unilever. The partnership includes a complete
portfolio of ready-to-drink iced teas for every occasion, including Lipton
Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong operations in more than 100 countries and sales in 190. Consumers
buy 170 billion Unilever packs around the world every year, and our products
are used over two billion times a day. In the United States and Canada the
portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli,
Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock,
Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe
It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum,
Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple,
Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme,
Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or
registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall
environmental impact (including sourcing, consumer use and disposal). We are
also committed to doing what we can to improve health, nutrition and hygiene,
with goals to help more than a billion people take action to improve their
health and well-being, as well as to source all our agricultural raw materials
sustainably by 2020. Supporting our three big goals are more than 50
time-based targets in the Unilever Sustainable Living Plan.

Unilever employs more than 13,000 people across North America –generating over
$9 billion in sales in 2011. For more information visit or

Media Contacts
Jillian Galasso
Lipton Iced Tea Communications

Ying Lee
Zeno Group, for Lipton Iced Tea

SOURCE Pepsi Lipton Tea Partnership
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