Subaru and Nordica Kickoff Snowsports Season with the XV Crosstrek Run
- Two free skiers traverse the U.S. in a 2013 Subaru XV Crosstrek and capture
footage of their journey
- Champlain College film students serve as producers, editing the footage for
fan viewing online
CHERRY HILL, N.J., Jan. 14, 2013
CHERRY HILL, N.J., Jan. 14, 2013 /PRNewswire/ --Subaru of America, Inc. and
Nordica USA will team up to kickoff snowsports season with the XV Crosstrek
Run. Two talented free skiers will journey from coast-to-coast hitting major
mountain resorts and events along the way, while piloting the all-new Subaru
2013 XV Crosstrek. Digital content will give fans a look into the free skiers
lives, their slope side skills, and the versatility and capability of the XV
(Photo: http://photos.prnewswire.com/prnh/20130114/MM26386 )
(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )
Fans can follow the journey on Subaru & Nordica social channels. Bloggers and
journalists can cover the XV Crosstrek Run at
http://www.multivu.com/players/English/59476-xv-crosstrek-run/. The media site
features the schedule of XV Crosstrek Run stops, background on the free skiers
and photos/videos which can be easily embedded into any blog or website.
"The XV Crosstrek Run is a great collaborative effort and comes at the perfect
time as we are celebrating our 10^th anniversary of the Subaru-Nordica Service
Team," states Tim Tagye, promotions and sponsorship manager, Subaru of
America, Inc. "Through the eyes of social media, we are able to capture how
our relationship with Nordica and their loyal fans has grown over the past
decade, and how the go-anywhere capability of the XV Crosstrek is an excellent
fit for the skiing enthusiast."
Luke aka 'Lupe' Hagearty and Liam McKinley will set out on a journey hitting
ski slopes and events throughout the United States. Twenty year old Luke
Hagearty will be the featured skier throughout the XV Crosstrek Run. Luke is
no stranger to Subaru, as his everyday driver is a 2002 Subaru Forester.
Filming Luke's incredible runs will be twenty-one year old Liam McKinley. The
two free skiers were handpicked by Nordica as participants.
Over the past 10 years, Subaru and Nordica have partnered together bringing
common philosophies to adventure enthusiasts. Subaru and Nordica formed the
Subaru-Nordica Service Team (SNST); technical reps that travel the country
visiting hundreds of ski-related consumer facing events in Subaru Outback
models. The Subaru-Nordica Service Team is able to master snowy conditions on
and off the hill thanks to Subaru Symmetrical All-Wheel Drive technology and
Nordica's technology and unparalleled skiing history.
"Subaru and Nordica have worked together for a decade to help build their
brands and grow consumer awareness of the incredible products each offers,"
said Andy Hare, director of product and promotions, Nordica USA. "When Subaru
announced the unveiling of the all-new XV Crosstrek and explained the target
audience, it was instantly clear we could help because it is one that we have
been targeting for a few years now."
Students from Champlain College in Burlington, VT will receive footage from
the free skiers and package them into short videos. These will then be sent to
Subaru & Nordica for distribution on their social channels. Champlain College
is a private, coeducational college located in Burlington, Vermont with
enrollment of just over 3,000 students.
"A major component of our Champlain College curriculum has always been for our
students to apply their classroom knowledge to real-life work experience
within their major fields," said Tom Myers, associate professor international
business and management, Champlain College. "Nordica came to me last February
with their new marketing vision for the younger generation. Naturally, we
assembled the most talented students-skiers we could find in international
business, marketing, graphic design, and digital film to help drive this
Follow along with Subaru and Nordica
oTwitter and Instagram users can follow along at #XVCrosstrekRun; the
For more information and a schedule of the stops, visit the XV Crosstrek Run
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit www.subaru.com.
About Nordica USA
Nordica is dedicated to relentless productinnovation for the benefit of all
types of skiing.We are in the perpetual pursuit of creatingproducts that
perform better, more reliably andultimately make the sport more fun. Our
passion is for the progression ofthe sport and shows through new products
that make the experience moreenjoyable. Nordica USA has been the country's
premier winter sporting goods supplierfor over 50 years. Founded 1938 in
Italy, Nordica soon became the World'sleading ski boot producer. Nordica USA
is currently a leading equipmentsupplier to the United States Ski Team as
well as the Professional SkiInstructors of America. Nordica USA is a
subsidiary of Nordica Spa and islocated in West Lebanon, NH.
About Champlain College
Since 1878, Champlain College has provided career-focused education to
students from its hilltop campus in Burlington, Vt. Champlain's distinctive
educational approach embodies the notion that true learning only occurs when
information and experience come together to create knowledge. Champlain offers
traditional undergraduate and online undergraduate courses, along with online
certificate and degree programs and eight master's degree programs. Champlain
offers study abroad programs at its campuses in Montreal, Quebec and Dublin,
Ireland. Champlain College will be included in the Princeton Review's "best
colleges" guidebook, "The Best 377 Colleges: 2013 Edition." Champlain was
named a "Top-Up-and-Coming School" by U.S. News & World Report's "America's
Best Colleges" and was ranked in the top tier of 2013 Regional Colleges in the
North. For more information, visit www.champlain.edu.
Subaru of America, Inc.
Subaru of America, Inc.
SOURCE Subaru of America, Inc.
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