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Dell Retail Announces Comprehensive Solution to Help Retailers Move to the Cloud

  Dell Retail Announces Comprehensive Solution to Help Retailers Move to the
  Cloud

  *Dell introduces one of the retail industry’s most comprehensive,
    end-to-end, customizable solutions to help retailers transition to a
    cloud-based environment
  *Solution offers a unique one-stop-shop model for all in-store cloud needs,
    including endpoint devices, networking, security, virtualization,
    infrastructure, management tools and services
  *Solution helps retailers move from a traditional infrastructure to a cloud
    environment resulting in reduced store system costs and increased
    reliability, security, deployment speeds, efficiency and flexibility

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Business Wire

NEW YORK -- January 14, 2013

Dell today unveiled Cloud Client Computing for Retail, its first end-to-end
cloud solution specifically designed to enable retailers to seamlessly move to
an in-store cloud environment.

The comprehensive offering addresses endpoint devices, networking, security,
virtualization, infrastructure, management tools and services to help
retailers realize cloud-related benefits such as increased efficiency and cost
savings in a Dell-designed Cloud Client Computing solution that is
customizable to each retailer’s unique environment and needs. The solution
allows retailers to simplify store system hardware by hosting and managing
complex point-of-sale (POS) and inventory systems centrally in the store or in
the cloud. Dell can handle every aspect of the transition, eliminating the
time-consuming and costly process of piecing together products and services
from various vendors, as many retailers do currently.

“Until now, most retailers have had to cobble together products and services
from multiple vendors in order to address cloud solutions and virtualization
in their store environment,” said Mike Adams, retail industry practice lead at
Dell. “As a result of our recent acquisitions that include Wyse, SonicWALL and
Quest, Dell is able to provide an end-to-end solution that has been tested and
optimized for retail’s unique environment. Cloud Client Computing for Retail
delivers a reliable, cost-effective, end-to-end solution that can allow access
to any application from any device.”

According to Maintaining the Competitive Edge in the New Era of Anywhere, Any
Time Retail, a recent Dell Wyse white paper, “More and more retail
organizations are seeing the value of using a cloud computing or virtualized
environment to reduce operating expenses, increase data security, and reduce
power requirements… Until now, however, retailers considering virtualization
would have to omit point-of-sale (POS) systems from the strategy as no major
provider offered a cloud or virtualization-ready POS system that can run
today’s advanced POS applications.”

This solution addresses retailers’ needs to make their IT operations as
efficient, agile and seamless as possible to remain competitive. Dell’s own
Retail Customer Advisory Council has emphasized that retailers are scrambling
for ways to keep up with the changing retail environment. With smartphones in
hand, connected consumers have instant access to pricing and product
information, are able to tap their social networks for recommendations and
purchase from competitors on the sales floor. Consumers expect a seamless
experience across channels, to be recognized and rewarded and to engage with
store personnel that are knowledgeable about products and offers.

With retailers facing these challenges related to mobility, security,
flexibility, support and cost, Dell’s cloud client computing solution hits
directly on the unique needs of the retail market. Specifically, the solution
can:

  *allow retailers to access any application or content from any device;
  *increase device reliability while decreasing cost;
  *eliminate the risky need to store data on endpoint devices, greatly
    increasing security;
  *support a test-once-deploy-to-many-devices model;
  *allow retailers to seamlessly repurpose endpoint devices for POS, kiosks,
    customer service or the back office; and,
  *allow for the quick replacement of endpoints without the need for imaging
    or staging.

The new offering is made up of three modules:

1) Thin and mobile endpoints with and without POS peripherals;

2) On premise desktop virtualization infrastructure; and,

3) Cloud based desktop virtualization infrastructure.

To provide retailers with a comprehensive virtualization solution best suited
to their business needs, the reference architecture provides sizing guidance
and configuration recommendations based on rigorously tested and optimized:

  *Dell PowerEdge servers;
  *Dell PowerVault storage;
  *Dell PowerConnect networking;
  *Dell Wyse cloud clients, OptiPlex desktops and Latitude tablets;
  *Dell SonicWALL network security; and,
  *Support for virtualization software from Citrix, Microsoft, VMware and
    Dell.

The solution is also tested and validated to work with the leading retail POS
applications and best of breed POS peripherals.

Dell’s Cloud Client Computing portfolio includes the broadest end-to-end
Desktop Virtualization Solutions including on or off-premise infrastructure,
thin clients, software and services that enable organizations to provide any
user with access to any application from any device, securely and efficiently.
The portfolio offers all the components from the datacenter to the desktop,
with both on-premise and hosted infrastructure solutions, services and
software as well as device management services from the cloud.

This portfolio inclusive of Dell Wyse technology presents many benefits to
retailers, including the simplification of new store set up. “We no longer
need to send our technicians out to do the initial set up of the stores,” said
Dell Cloud Client Computing customer Paul Dinoia, VP of IT at Bob’s Discount
Furniture. “The more Dell Wyse thin clients we have, the fewer devices we need
to touch; which helps us maintain the consistency and integrity of our systems
with existing staff, even though we’re supporting more users…We really don’t
need to do much with our Dell Wyse thin clients. We can keep all software up
to date easily.”

Availability

Dell Retail is currently accepting proof-of-concept requests for the Cloud
Client Computing for Retail solution.

The full solution will be released in three phases:

  *March 4, 2013: POS, kiosk and back office systems to be supported with
    on-premise or retailer-hosted cloud infrastructure
  *Summer 2013: Additional store systems to be supported including digital
    signage and surveillance hardware
  *Fall 2013: Option available for store systems to be supported by
    Dell-hosted cloud infrastructure

Additional information:

  *Dell Retail Solutions
  *Dell Cloud Client Computing
  *Direct2Dell
  *#DellRetail on Twitter

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.com.

Dell, PowerEdge, PowerVault, PowerConnect, Dell SonicWALL, Dell Quest and Dell
Wyse OptiPlex and Latitude are trademarks of Dell Inc. Dell disclaims any
proprietary interest in the marks and names of others.

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Contact:

Dell Inc.
Media Contacts:
Katie Schaeffer, 512-728-3812
Katie_Schaeffer@dell.com
or
WPP Team Dell
Jessica Lokaj, 646-306-0873
Jessica.Lokaj@wppteamdell.com
or
Analyst Contact:
Kristin Solarczyk, 512-728-4853
Kristin_Solarczyk@Dell.com
 
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