Winning Retailers Look to Fulfill More From the Store Floor
Manhattan Associates Enables Retailers to Fulfill Brand Promises From Anywhere
in the Supply Chain
ATLANTA, Jan. 14, 2013 (GLOBE NEWSWIRE) -- Leading edge retailers understand
that being able to fulfill customer orders from anywhere in the supply chain
gives them the flexibility to meet the ever changing shopping patterns of
today's omni-channel consumers. These retailers are working with Manhattan
Associates (Nasdaq:MANH) to turn traditional brick and mortar stores into
flexible fulfillment centers, enabling them to fulfill online orders at the
best possible margin, while meeting and exceeding the customer service levels
and experiences set by the retail brand.
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A study* from RSR (Retail Systems Research) found that 79 percent of retailers
indicated that allowing customers to choose their channels for purchase and
delivery of goods was the most important cross-channel opportunity. However,
the study revealed that only 38 percent of retail winners** currently have the
processes in place to allow for these options.In order for retailers to
provide a Zero Disappointment Retail experience, they must be capable of
offering customers the flexibility to shop anywhere, anytime.The challenge
to doing this profitably is more than simply taking orders—retailers must have
confidence in store inventory levels and the tools necessary to fulfill the
orders in the store, whether the customer is picking them up or having them
delivered to their home.
"Retailers have managed to isolate their supply chains from cross-channel
impacts during the early days of eCommerce, but cross-channel volume has now
grown to the point where it can no longer be ignored," said Nikki Baird,
managing partner, RSR Research. "Flexibility and a focus on the customer are
critical – as is leveraging inventory wherever it may reside within your
Manhattan Associates is helping retailers meet these customer expectations
with its Store Commerce Activation solution, which transforms store locations
into efficient, omni-channel fulfillment centers. Store Commerce
Activationoffers benefits in three key areas:store inventory management,
store order managementandstore order fulfillment.The solution enables
retail stores to increase inventory accuracy, acknowledge and accept order
fulfillment requests and execute order fulfillment directly in the store.
Store associates are empowered with expanded capabilities including in-store
receiving, price ticket printing, buy online, pick up in-store, web-based
parcel shipping and inventory adjustments. Retailers can see and locate both
on-hand and in-flight inventory at any point in the supply chain, track the
status of orders, and proactively monitor delivery disruptions. Store Commerce
Activation provides powerful mobile inventory management and order fulfillment
capabilities as well.
"Now more than ever, the retail store is an extension of the company's brand
reputation, providing a customer experience that is designed to create brand
loyalty," said Eddie Capel, president and chief executive officer, Manhattan
Associates."Store Commerce Activation helps both the in-store and online
customer find products anywhere in the retailer's network and receive them in
the most convenient way possible.For retailers, it helps incorporate the
store into their digital strategy, providing differentiation from the
pure-play e-commerce retailers."
A current Manhattan customer, Lamps Plus, has been using Store Commerce
Activation for the past year. "Store Commerce Activation helps improve our
inventory accuracy, while reducing the amount of time our associates spend in
the back room," said Bill Gratke, vice president, planning & supply chain,
Lamps Plus. "It provides a better in-store customer experience, improves our
store sales and set the stage for buy-online-pick-up-in-store and
Please ask about Store Commerce Activation at Manhattan's booth #741 at the
National Retail Federation's 102^nd Annual Convention & Expo, held Jan. 13-15
at the Jacob K. Javitz Convention Center in New York City.
For more information on Store Commerce Activation, please read:
*Changing Consumer Behaviors are Re-Casting the Role of the Store Associate
*Doing More on the Store Floor
For more information on the mobile capabilities of Manhattan applications,
please visit Manhattan Mobility Labs.
Receive up-to-date product, customer and partner news directly from Manhattan
Associates on Twitter and Facebook.
* – Executing on the Promise: Retail Fulfillment 2012, RSR Research
**– RSR defines retailer winners based on their year-over-year comparable
About Manhattan Associates, Inc.
Manhattan Associates continues to deliver on its 23-year heritage of providing
global supply chain excellence to more than 1,200 customers worldwide that
consider supply chain optimization core to their strategic market leadership.
The company's supply chain innovations include: Manhattan SCOPE® a portfolio
of software solutions and technology that leverages a Supply Chain Process
Platform to help organizations optimize their supply chains from planning
through execution; Manhattan SCALE™, a portfolio of distribution management
and transportation management solutions built on Microsoft .NET technology;
and Manhattan Carrier™, a suite of supply chain solutions specifically
addressing the needs of the motor carrier industry. For more information,
please visit www.manh.com.
CONTACT: Will Haraway
Manhattan Associates, Inc.
Manhattan Associates, Inc.
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