Body Central Uses Avery Dennison to Drive Significant Margin Improvement through Markdown Accuracy

  Body Central Uses Avery Dennison to Drive Significant Margin Improvement
  through Markdown Accuracy

Business Wire

NEW YORK -- January 14, 2013

Body Central Corp (Nasdaq:BODY), a leading multi-channel specialty retailer,
is using Avery Dennison’s Pathfinder® markdown solution to increase margins
and help enhance the customer experience by improving markdown accuracy.

News Facts

  *Body Central is using the Pathfinder, Avery Dennison’s one-piece automated
    scan, print and apply markdown solution, to improve markdown pricing
  *The Pathfinder replaced Body Central’s previous “red pen” price markdown
    process that was slow and inefficient and often meant markdowns weren’t
    completed on time. The old system also led to missed mark downs and
    resulted in a missed opportunity to sell an item during the first mark
    down versus the second or third.
  *As a result of the implementation, Body Central is now able to complete
    markdowns in 50% less time than with the manual method.
  *With the Avery Dennison Pathfinder, Body Central has achieved 98% markdown
    accuracy, improving margins and customer service, ensuring that the price
    on the ticket is the price the shopper pays at checkout.
  *Avery Dennison also helps Body Central ensure that individual stores are
    executing markdowns effectively, as the reporting capabilities of the
    Pathfinder provide the tools to collect data for the actual number of
    markdowns completed for each store, as well as the time to perform

Supporting Quotes

  *Thomas W. Stoltz, COO and Interim CEO, Body Central
    "With the Pathfinder, we're achieving 98% markdown accuracy. This
    translates to significant margin improvements. With this level of markdown
    accuracy, the customer experience is improved because shoppers know the
    price on the ticket will be the price at checkout.”
  *Shawn Neville, president, retail branding and information solutions, Avery
    "Today’s shoppers are faced with an ever improving shopping experience,
    and more choices than ever regarding where to purchase goods. It’s
    important to provide the best shopper experience, while also enhancing
    margins and operating efficiencies. Body Central is a great example of a
    retailer creating a ‘win-win’ by providing the optimal customer experience
    while increasing margins and operating efficiency.”

Supporting Resources

  *About Avery Dennison
  *See the Pathfinder in action here.

About Avery Dennison Corporation

Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions to
elevate brands and accelerate performance from design to retail store floor.
The company’s industry leading, end-to-end solutions include innovative heat
transfer technology, RFID and price management supply chain solutions and
sustainable packaging services. Based in Framingham, Massachusetts, Avery
Dennison RBIS, employs 20,000 in 50 countries. For more information, visit

Avery Dennison helps make brands more inspiring and the world more
intelligent. The company is a global leader in pressure-sensitive technology
and materials and retail branding and information solutions. A Fortune 500
company with sales of $6 billion from continuing operations in 2011, Avery
Dennison is based in Pasadena, California with employees in more than 60
countries. For more information, visit

About Body Central

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty
retailer offering on-trend, quality apparel and accessories at value prices.
As of August 2, 2012 the Company operated 258 specialty apparel stores in 24
states under the Body Central and Body Shop banners, as well as a direct
business comprised of a Body Central catalog and an e-commerce website at The Company targets women in their late teens and twenties from
diverse cultural backgrounds who seek the latest fashions and a flattering
fit. Stores feature an assortment of tops, dresses, bottoms, jewelry,
accessories and shoes sold primarily under the Company's exclusive Body
Central^® and Lipstick^® labels.


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