Artprice Confirms the Chinese Search Engine Baidu as a Direct Interface for Artprice Databanks in China

 Artprice Confirms the Chinese Search Engine Baidu as a Direct Interface for
                         Artprice Databanks in China

PR Newswire

LYONS, France, January 14, 2013

LYONS, France, January 14, 2013 /PRNewswire/ --

thierry Ehrmann, founder and CEO of Artprice, wishes to inform the market that
the decision (7 January 2013) regarding guarantees of intellectual property
rights in China will henceforward allow Baidu, the most visited website in
China and the fourth most visited on the internet, the same bandwidth and
machine power as Google (contractual agreement since 2003); Henceforward,
Baidu will be able to search over one million logs per day to absorb the tens
of millions of Artprice pages in Mandarin and the 210 million pages in five
other languages.

Baidu was founded by Li Yanhong and Eric Xu in January 2000 in Beijing and
very rapidly became China's market leader on the back of its Mandarin search
technology. Vis-à-vis Google, its marketing slogan is "Baidu knows Chinese
better".

In 2013, mainly through Baidu (China) and Google, and including its different
languages, Artprice's aims to post approximately 210 million standardised free
Art Market data online (without any impact on its turnover and earnings) and
hence occupy the heart of the market via its fixed-price and auction-based
Standardised Marketplace.

Artprice is therefore continuing its conquest of new customers (and their
accompanying behavioural logs) in the framework of its integration of Big Data
implemented at the end of 2011. This Artprice Big Data - which represents the
firm's principal source of wealth, but which does not appear on its balance
sheet - may best be understood by reading an article in Le Monde:
http://goo.gl/NgiJ3

Artprice now has a colossal customer database with records of over 18 billion
logs - in full compliance with the regulations of the European and American
authorities - that allows it to know exactly what each of its clients is
looking for and/or possesses through its Data Mining and now Big Data
activities.

-Lex Google- is not really the right answer in the global digital economy.

In 2013, Google and Baidu (China) have become the direct interfaces for all of
Artprice's databanks. The relationship between Google and Artprice is
contractual and dates back to 2003. It is in itself, proof that Lex Google is
not really the appropriate solution in the global digital economy.

As announced in its last press release, Artprice has - since early December
2012 in the case of Google and since January 2013 in the case of Baidu (China)
- started making a very large part of the structure of its databanks and its
Market Art standardization available as online freeware (free proprietary
software license, but with certain usage restrictions).

All of the industrial processes forming Artprice's databanks are patent
protected, notably via patents filed with the A.P.P. (Agence de Protection des
Programmes- Software Protection Agency).

http://www.artprice.com (c)1987-2012 thierry Ehrmann

For more information:

After the close of markets on 21 December 2012, ARTPRICE joined the
prestigious SBF 120 index. Following the quarterly review of the Euronext
Paris indices, the meeting of the Scientific NYSE Euronext Committee for
Indices decided to admit Artprice.com into the CAC Mid 60 and the SBF 120. The
SBF 120 index is composed of the 120 largest French listed companies,
including the CAC 40 companies and the country's 80 most liquid stocks.

The current liquidity of the Artprice share is 3.83 million euros per day
calculated over 440 trading days (amounting to a total of 1.688 billion
euros).

Artprice is the global leader in databank on Artprices and indices with more
than 27 million indices and auction results covering more than 500,000
artists. Artprice Images® offers unlimited access to the largest Art Market
resource in the world, a library of 108 million images or engravings of
artworks from 1700 to the present day along with comments by Artprice's art
historians. Artprice permanently enriches its databanks with information from
4,500 international auction houses and auctioneers and publishes a constant
flow of art market trends for the main news agencies and 6,300 international
written media. For its 2.072 million members (member log in), Artprice posts
standardized adverts in what is today the world's leading Standardised
Marketplace® for buying and selling works of art by private contract or at
auctions -regulated by French law alinéas 2 et 3 de l'article L 321.3 du code
du commerce-

Discover the Alchemy and the universe of Artprice
http://web.artprice.com/video/, which headquarters are the famous Museum of
Contemporary Art, the Abode of Chaos

Artprice is listed on Eurolist B SBF 120 by Euronext Paris (SRD long only):
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF

Artprice releases: http://serveur.serveur.com/press_release/pressreleaseen.htm

Follow all of the art market's news with Artprice on Twitter:

http://twitter.com/artpricedotcom/

Contact: Josette Mey, tel: +33(0)478-220-000, e-mail: ir@artprice.com

SOURCE Artprice.com