Target Announces Brightstar and MarketSource as New Target Mobile Service
MINNEAPOLIS -- January 14, 2013
Target Corporation (NYSE: TGT) announced today that it has selected new
service partners for Target Mobile. Brightstar, the world’s largest
specialized wireless distributor and leading provider of diversified services
to the wireless industry and MarketSource, a leading provider of integrated
sales and marketing services company will support Target Mobile beginning in
Target Mobile, in-store wireless shopping stations, are available in 1,500
stores and enable guests to purchase mobile phones and activate contracts from
the nation’s top carriers. Beginning in April 2013, Brightstar will be Target
Mobile’s new supply chain and point-of-activation technology provider, and
MarketSource will be the in-store sales services partner.
“Collaborating with Brightstar and MarketSource will further enhance Target’s
position in the wireless retail marketplace,” said John Butcher, vice
president, Electronics at Target. “These partnerships move the business
forward and ensure our guests will receive the latest products and services
coupled with Target’s exceptional value and best-in-class shopping
Brightstar and MarketSource will assume responsibilities previously managed by
RadioShack. Target Mobile will undergo a transition period between now and
April 8, 2013 to ensure there is little to no disruption in the guest
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores
across the United States and at Target.com. The company plans to open its
first stores in Canada in 2013. Since 1946, Target has given 5 percent of its
profit through community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target’s commitment to
corporate responsibility, visit Target.com/hereforgood.
For more information, visit Target.com/Pressroom.
Target Public Relations
Kristy Welker, 612-761-6025
Target Media Hotline
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