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Green Mountain Coffee Roasters, Inc. Evolves Corporate Sustainability Strategy



  Green Mountain Coffee Roasters, Inc. Evolves Corporate Sustainability
  Strategy

                   Retains Strategic Advisor SustainAbility

Business Wire

WATERBURY, Vt. -- January 14, 2013

Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, today announced the engagement of
strategic consultancy SustainAbility, a leading advisor to global companies in
the area of corporate responsibility and sustainability, to collaborate on the
evolution of the Company’s existing Corporate Social Responsibility (CSR)
program. The work is an important step towards advancing the Company’s
sustainability agenda to better align with its growth, innovation and product
diversity.

Now underway, GMCR’s collaboration with SustainAbility includes a thorough
review and analysis of material sustainability opportunities informed by
external stakeholder feedback and competitive benchmarking. The work will
ensure a sharpened and continued focus on those areas and initiatives that can
deliver the greatest value to all stakeholders, and where the Company can have
the greatest societal and business impact.

GMCR President and CEO Brian P. Kelley commented: “Sustainability has been
fundamentally integrated into GMCR and is a cornerstone of its culture and
business performance. As the Company evolves, it is prudent and good practice
to review CSR activities to ensure they reflect the current state of business,
the needs of stakeholders and the maximum potential impact these activities
can have on our business and the world around us. GMCR has consistently been
recognized as a leader in corporate sustainability and there is every
intention to focus, improve upon and continue GMCR’s leadership in this area.”

GMCR’s Vice President of CSR Michael Dupee added: “I am excited to work with a
high-impact partner like SustainAbility, committed senior leadership, and
passionate employees as we take a significant first step in charting the
course for a new era of sustainability at GMCR. The outcome of our
collaborative work with SustainAbility will enable the direction of resources
towards the right set of sustainability initiatives, where the most value can
be created over the longest period of time.”

For more information on the Company’s efforts to scale its business in
economically and environmentally responsible ways please visit
www.BrewingABetterWorld.com.

About SustainAbility

SustainAbility is a think tank and strategic advisory firm working to catalyze
transformative business leadership on sustainability. SustainAbility informs,
inspires and supports senior business leaders, helping them integrate
sustainability into the core of their organizations. Founded in 1987,
SustainAbility has offices in London, New York, Washington and San Francisco.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees,
innovative brewing technology, and socially responsible business practices.
GMCR supports local and global communities by offsetting 100% of its direct
greenhouse gas emissions, investing in sustainably-grown coffee, and
allocating a portion of its pre-tax profits to socially and environmentally
responsible initiatives. For more information, please visit www.GMCR.com,
www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the
Investor Relations section of its website, including news releases and its
complete financial statements, as filed with the SEC. The Company encourages
investors to consult this section of its website regularly for important
information and news. Additionally, by subscribing to the Company’s automatic
email news release delivery, individuals can receive news directly from GMCR
as it is released.

Forward-Looking Statements

Certain information contained in this release, including statements concerning
expected performance such as those relating to net sales, earnings, cost
savings, acquisitions and brand marketing support, are "forward-looking
statements" within the meaning of Section 21E of the Securities Exchange Act
of 1934. Generally, these statements may be identified by the use of words
such as "may," "will," "would," "expect," "should," "anticipate," "estimate,"
"believe," "forecast," "intend," "plan" and similar expressions intended to
identify forward-looking statements. These statements may relate to: the
expected impact of raw material costs and our pricing actions on our results
of operations and gross margins, expected trends in net sales and earnings
performance and other financial measures, the expected productivity and
working capital improvements, the ability to maximize or successfully assert
our intellectual property rights, the success of introducing and producing new
product offerings, ability to attract and retain senior management, the impact
of foreign exchange fluctuations, the adequacy of internally generated funds
and existing sources of liquidity, such as the availability of bank financing,
the expected results of operations of businesses acquired by us, our ability
to issue debt or additional equity securities, our expectations regarding
purchasing shares of our common stock under the existing authorizations, and
the impact of the inquiry initiated by the SEC and any related litigation or
additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current
views and assumptions and involve risks and uncertainties that could
significantly affect expected results. Results may be materially affected by
external factors such as damage to our reputation or brand name, business
interruptions due to natural disasters or similar unexpected events, actions
of competitors, customer relationships and financial condition, the ability to
achieve expected cost savings and margin improvements, the successful
acquisition and integration of new businesses, fluctuations in the cost and
availability of raw and packaging materials, changes in regulatory
requirements, and global economic conditions generally which would include the
availability of financing, interest, inflation rates and investment return on
retirement plan assets, as well as foreign currency fluctuations, risks
associated with our information technology systems, the threat of data
breaches or cyber-attacks, and other risks described in the Company's filings
with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the
forward-looking statements. The Company undertakes no obligation to update or
revise publicly, any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required by law.

GMCR-C

Contact:

Green Mountain Coffee Roasters, Inc.
Suzanne DuLong, 802-882-2100
VP IR & Corporate Comm
Investor.Services@GMCR.com
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