Deckers Outdoors Uses Oracle Retail as Foundation to Support Growth
for UGG(R) Australia
Retailer Accelerates UGG Store Openings Worldwide Using Oracle Retail
NEW YORK, NY -- (Marketwire) -- 01/14/13 -- NATIONAL RETAIL
FEDERATION ANNUAL CONFERENCE -- Oracle (NASDAQ: ORCL)
-- Deckers Outdoor Corporation, the parent company of several premier
footwear brands including UGG(R) Australia and Teva(R), has
implemented a broad suite of Oracle Retail Merchandising, Planning and
Stores Solutions to centralize and improve operations as the company
drives global Direct to Consumer (DTC) expansion across multiple
brands and channels.
-- With more than 70 UGG concept and outlet stores worldwide and plans to
grow to more than 200 in the next five years, Deckers is using the
Oracle Retail platform to help streamline operations and, improve
performance. Deckers goal is to provide consumers with a seamless,
consistent experience in stores and online.
Actionable Insight Boosts Store Performance
-- Deckers is using the Oracle Retail platform to glean real-time insight
into item and store sales, which helps the DTC team to forecast demand
more accurately and to promote and allocate inventory accordingly.
-- By centralizing merchandising, planning and store operations on a
single, integrated platform, Deckers has a more complete view of
global sales and the tools to localize assortments, pricing and
promotions based on consumer preferences, groups of stores and
-- Replacing a collection of separate regional systems with a single,
scalable platform also enabled Deckers to standardize transactional
data to simplify integration and avoiding increased maintenance and
support costs as complexity grows.
-- Deckers completed the implementation including deployment to stores in
North America and Europe in 15 months and in 2013 will deploy the
point-of-sale, central and back office system to stores in China and
-- Next, Deckers plans to integrate ecommerce operations with the
merchandising and stores platform, equipping the business to
continually optimize performance and improve the customer experience
across all channels.
-- "Implementing the Oracle Retail suite added much needed capabilities
to the very core of our business, supporting both regional and brand
expansion," said Yul Vanek, Vice President of Information Technology,
Deckers Outdoor. "This has enabled a complete transformation of how we
run Retail. Longer term, eCommerce operations will be integrated,
making seamless online and in-store execution a reality."
-- "Our customers seek out the UGG brand online, on their mobile devices
and in stores. By creating a single, accurate view of their engagement
with us, we can better align our service, marketing and merchandising
with their needs," said Dave Powers, President, Global Direct to
Consumer, Deckers Outdoor.
-- "With such a loyal and growing customer base, Deckers wants all of its
brands to deliver a consistent customer experience," said Mike
Webster, Senior Vice President and General Manager, Oracle Retail.
"The Oracle Retail platform deployed by Deckers provides them with a
single, scalable platform and the operational and analytics tools to
be very agile across all channels and regions."
-- About Deckers Outdoor
-- UGG Australia on Facebook, Twitter, YouTube
-- Oracle Retail on Facebook, Twitter and YouTube
-- Oracle Insight-Driven Retailing Blog
-- Oracle Retail in the News
-- Oracle Retail Asset and Centralized Knowledge Portal
-- Complete Commerce Blog
About Oracle Retail
Oracle provides retailers with a complete, open
and integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize every
aspect of their business. 20 of the top 20 retailers worldwide --
including fashion, hardlines, grocery and specialty retailers -- use
Oracle solutions to drive performance, deliver critical insights and
fuel growth across traditional, mobile and commerce channels. For
more information, visit our Web site at
About Oracle in Industries
Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex
business processes relevant to retail, helping speed time to market,
reduce costs, and gain a competitive edge.
Oracle engineers hardware and software to work
together in the cloud and in your data center. For more information
about Oracle (NASDAQ: ORCL), visit www.oracle.com.
and Java are registered trademarks of Oracle and/or its affiliates.
Other names may be trademarks of their respective owners.
Mary Ellen Amodeo
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