Limited Brands to Present at the ICR Xchange Conference

           Limited Brands to Present at the ICR Xchange Conference

PR Newswire

COLUMBUS, Ohio, Jan. 14, 2013

COLUMBUS, Ohio, Jan. 14, 2013 /PRNewswire/ -- Limited Brands (NYSE: LTD) is
scheduled to participate in the 15^th Annual ICR Xchange Conference in Miami,
FL on Jan. 17, 2013. Stuart Burgdoerfer, executive vice president and chief
financial officer, will be making a presentation at approximately 1:10 p.m.
ET. A link to this presentation is currently available on the homepage of our
website at www.Limitedbrands.com.

(Logo: http://photos.prnewswire.com/prnh/20020520/CLM001LOGO )

Leslie H. Wexner, chairman and chief executive officer, stated, "Victoria's
Secret and Bath & Body Works are world leaders in their categories with
opportunity for significant growth in the United States and internationally.
We continue to target a minimum of low-double digit annual earnings growth and
an operating income rate in the high-teens."

Burgdoerfer added, "We are pleased with January results to date and
semi-annual sale performance at Victoria's Secret and Bath & Body Works.
Inventories are clean, and we are well-positioned heading into Spring. We
remain committed to investing in the business, returning excess cash to
shareholders and delivering superior shareholder returns."

The company will report January sales on Feb. 7 and will report fourth quarter
results and issue 2013 guidance on Feb. 27.

The ICR Xchange Conference webcast is being hosted by NASDAQ. A link to the
live webcast of the presentation will be available from the home page of our
website at www.Limitedbrands.com. The archive of the webcast will be available
for 90 days following the live presentation.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza
and Henri Bendel, is an international company. The company operates 2,631
specialty stores in the United States and its brands are sold in more than 700
company-operated and franchised additional locations world-wide. The
company's products are also available online at www.VictoriasSecret.com,
www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Limited Brands b-roll footage of stores is available through our online
newsroom.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of
1995

Limited Brands, Inc. cautions that any forward-looking statements (as such
term is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or the ICR conference presentation and webcast
involve risks and uncertainties and are subject to change based on various
factors, many of which are beyond our control. Accordingly, our future
performance and financial results may differ materially from those expressed
or implied in any such forward-looking statements. Words such as "estimate,"
"project," "plan," "believe," "expect," "anticipate," "intend," "planned,"
"potential" and any similar expressions may identify forward-looking
statements. Risks associated with the following factors, among others, in
some cases have affected and in the future could affect our financial
performance and actual results and could cause actual results to differ
materially from those expressed or implied in any forward-looking statements
included in this press release or the ICR conference presentation and webcast:

  ogeneral economic conditions, consumer confidence, consumer spending
    patterns and market disruptions including severe weather conditions,
    natural disasters, health hazards, terrorist activities, financial crises,
    political crises or other major events, or the prospect of these events;
  othe seasonality of our business;
  othe dependence on a high volume of mall traffic and the possible lack of
    availability of suitable store locations on appropriate terms;
  oour ability to grow through new store openings and existing store remodels
    and expansions;
  oour ability to successfully expand into international markets and related
    risks;
  oour independent licensees and franchisees;
  oour direct channel business;
  oour failure to protect our reputation and our brand images;
  oour failure to protect our trade names, trademarks and patents;
  othe highly competitive nature of the retail industry generally and the
    segments in which we operate particularly;
  oconsumer acceptance of our products and our ability to keep up with
    fashion trends, develop new merchandise and launch new product lines
    successfully;
  oour reliance on foreign sources of production, including risks related to:

       opolitical instability;
       oduties, taxes and other charges on imports;
       olegal and regulatory matters;
       ovolatility in currency exchange rates;
       olocal business practices and political issues;
       opotential delays or disruptions in shipping and related pricing
         impacts;
       othe disruption of imports by labor disputes; and
       ochanging expectations regarding product safety due to new
         legislation;

  ostock price volatility;
  oour failure to maintain our credit rating;
  oour ability to service our debt;
  oour ability to retain key personnel;
  oour ability to attract, develop and retain qualified employees and manage
    labor costs;
  othe inability of our manufacturers to deliver products in a timely manner
    and meet quality standards;
  ofluctuations in product input costs;
  ofluctuations in energy costs;
  oincreases in the costs of mailing, paper and printing;
  oclaims arising from our self-insurance;
  oour ability to implement and maintain information technology systems;
  oour failure to comply with regulatory requirements;
  otax matters; and
  olegal and compliance matters.

We are not under any obligation and do not intend to make publicly available
any update or other revisions to any of the forward-looking statements
contained in this press release or the ICR conference presentation and webcast
to reflect circumstances existing after the date of this press release or to
reflect the occurrence of future events even if experience or future events
make it clear that any expected results expressed or implied by those
forward-looking statements will not be realized. Additional information
regarding these and other factors can be found in "Item 1A. Risk Factors" in
our 2011 Annual Report on Form 10-K.



SOURCE Limited Brands

Website: http://www.limitedbrands.com
Contact: Limited Brands: Investor Relations, Amie Preston, +1-614-415-6704,
apreston@limitedbrands.com, or Media Relations, Tammy Roberts Myers,
+1-614-415-7072, extcomm@limitedbrands.com
 
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