NCR Empowers DSW Employees to Go Mobile, Making Check-Out and Returns Easy

  NCR Empowers DSW Employees to Go Mobile, Making Check-Out and Returns Easy

Business Wire

DULUTH, Ga. -- January 14, 2013

NCR Corporation (NYSE:NCR) announced today that DSW Inc. (NYSE:DSW), a leading
branded footwear and accessories retailer, will expand their use of NCR
Advanced Store point of sale (POS) software to offer DSW shoppers mobile POS
functionality and returns throughout the chain.

Advantages of bringing POS enabled tablets onto the store floor include:

  *Sales associates can easily assist customers in finding items out of stock
    at the store they are in, but available at another store or on the DSW
  *Loyalty program information is available anywhere, allowing associates on
    the floor to personalize the shopping experience with relevant product
    advice and make recommendations based on shoppers’ past purchases;
  *Increased checkout capacity and agility at peak periods like holidays,
    weekends or major store sales days;
  *Sales associates and sales management can now perform back office
    functions anywhere in the store floor, increasing customer service by
    keeping more associates on the store floor;

DSW will also implement NCR’s enterprise returns capability, ensuring
customers get the correct refund for the correct item easily – with or without
a receipt. DSW benefits also include a clear and accurate record of all
purchases and subsequent returns available anywhere in the store, reducing
losses linked to returns.

DSW worked with NCR’s Global Consulting Group to design an engaging mobile POS
experience for customers and store associates. NCR consultants helped DSW
define an achievable mobile POS program for their stores that provides
associates ways to better serve customers throughout the store and to generate
more sales.

“DSW’s mission is to optimize the consumer experience in our stores making it
easy and efficient for consumers to purchase the shoes they love,” said DSW
Executive Vice President of Store Operations Carrie McDermott. “Deployment of
mobile point of sale in our stores is designed to enable our store associates
to get closer to the customer, making purchasing information and even the
checkout process in the aisle vs. at traditional checkout lane. Along with our
new returns systems, customer service will be enhanced to a new and exciting
level as the systems are introduced.”

“NCR Advanced Store Mobile POS and Enterprise Returns arm retailers with the
tools they need to serve today’s increasingly time-starved, technology savvy
shoppers demand for even more robust and easy shopping experiences and
functions,” said Adam Blake, NCR Vice President and General Manager of General
Merchandise. “NCR is delighted to be part of DSW’s efforts to bring these
innovative services to DSW shoppers.”

About DSW Inc.

DSW Inc. is a leading branded footwear and accessories retailer that offers a
wide selection of brand name and designer footwear and accessories for women,
men and kids. As of November 20, 2012, DSW operated 364 stores in 41 states,
the District of Columbia and Puerto Rico, and operated an e-commerce site,, and a mobile website, DSW also supplied
footwear to 346 leased locations in the United States under the Affiliated
Business Group. For store locations and additional information about DSW,
visit Follow DSW on Twitter at and "like" DSW on Facebook at

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia.NCR is a trademark of NCR Corporation in the
United States and other countries.

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NCR is a trademark of NCR Corporation in the United States and other


NCR Corporation
Mark Scott, 678-808-7721 (ph)
404-431-8733 (cell)
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