Laughter Trumps Jewelry, Manicures and Even New Shoes, According to National Survey of Women Conducted by SKINNY COW® Candy

 Laughter Trumps Jewelry, Manicures and Even New Shoes, According to National
                Survey of Women Conducted by SKINNY COW® Candy

SKINNY COW® Candy LOL-O-Meter Divulges America's LOL Score Through
Personalized Infographic

PR Newswire

GLENDALE, Calif., Jan. 14, 2013

GLENDALE, Calif., Jan. 14, 2013 /PRNewswire/ --SKINNY COW Candy commissioned
a national survey of 2,000 women ages 25-54 to gather their thoughts on
laughter, girlfriend time and chocolate because the brand wants 2013 to be the
year that women truly laugh out loud with their girlies. It found that women
on average are twice as likely to prefer a good laugh with their girlfriends
over a new piece of jewelry, a manicure, or even a new pair of shoes!
Surprised? You shouldn't be, 82 percent of women actually believe that
girlfriend time is important and 8-in-10 are "highly likely" to laugh when
they are hanging out with the girls.

(Photo: http://photos.prnewswire.com/prnh/20130114/NY41904-INFO)

The SKINNY COW Brand believes that laughter is the spice of life and,
according to the survey, women want more of it in the New Year. In fact, 92
percent of women said they want to encourage their girlfriends to take time
and really laugh out loud. SKINNY COW Candy has created a way for women to
determine their LOL score and pledge to LOL more in 2013.

Additional SKINNY COW Candy Survey Statistics

  oSixty-one percent of women feel that an in-person laugh is better than a
    virtual one
  oEighty-six percent of women nationally use LOL, but the majority use it in
    texts (84%) and emails (56%)

More Delicious Stats

  oMore than half of women respondents feel that life would be a lot less fun
    without chocolate
  oForty-two percent of women couldn't go longer than a week without
    chocolate, while 45 percent of women can't live without a piece of
    chocolate everyday
  oMore than 3-in-4 women who are sharing chocolate agreed that laughter is
    contagious!

Are You a LOL Girl? Try the SKINNY COW Candy LOL-O-Meter Online

SKINNY COW wants 2013 to be the year that women live beyond just a written LOL
with their besties. All are encouraged to visit the SKINNY COW Facebook page
www.facebook.com/TheSkinnyCowUS and use the SKINNY COW Candy LOL-O-Meter to
find out how they score on the subjects of laughter, chocolate and more!
Comparisons can be made from city-to-city and with other women across the
country. Participants will receive a custom SKINNY COW Candy LOL-O-Meter
report in the form of an infographic that can be shared via social media
networks. Facebook information is used to generate your score for an
intriguing twist.

"There are a handful of things every woman needs," said Patricia Bowles,
SKINNY COW Candy spokesperson. "Based on our SKINNY COW Candy LOL survey, we'd
say laughter, girlfriend time and chocolate rank among the top! SKINNY COW
Candy wants to encourage moments like these. Together, let's make 2013 a year
full of girlfriends, giggles and of course, great tasting chocolate candy!"

About The SKINNY COW Brand

The SKINNY COW brand is a delicious portfolio of low-fat frozen snacks and
candies, including ice cream sandwiches, cones, cups and bars, as well as
lower calorie candy bars and chocolate clusters. SKINNY COW frozen snacks and
candies make for great tasting, satisfying treats because they are truly rich
and creamy, come in generous portion sizes, and are low in calories. When
consumers are looking for lower calorie treats, they know that with SKINNY COW
they don't have to compromise on taste; they really can have it all! For
additional product news and information, visit  www.skinnycow.com.

About the SKINNY COW Candy Survey

The SKINNY COW Candy LOL survey was commissioned by SKINNY COW Candy, and
conducted using GMI sampling and fieldwork execution services. The study was
conducted online from Oct. 19 – Oct. 26, 2012, and reached a national sample
of 2,000 American women aged 25-54. The margin of error for the national
sample is approximately +/-2.2% at the 95% confidence level. The sample was
balanced by age and region according to the most recent census data. In
addition to a national sample, the survey was conducted over the same time
period with approximately 1,000 women age 25-54 in each of the following DMAs:
New York, Atlanta, Dallas, Los Angeles and Chicago. The margin of error for
the total sample in each market is +/-3.1% at the 95% confidence level and the
sample was also balanced by age and region according to the most recent census
data.

About Nestle USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for
fifteen consecutive years, Nestle provides quality brands and products that
bring flavor to life every day. From nutritious meals with Lean Cuisine^® to
baking traditions with Nestle^® Toll House^®, Nestle USA makes delicious,
convenient, and nutritious food and beverage products that make good living
possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle
USA, with 2011 sales of $10 billion,  is part of Nestle S.A. in Vevey,
Switzerland — the world's largest food company with a commitment to Nutrition,
Health & Wellness — with 2011 sales of $94 billion. For product news and
information, visit Nestleusa.com or NestleNewsroom.com.

CONTACT:
Patricia Bowles               Robyn Fink
SKINNY COW                    Taylor
(818) 549-5817                (212) 714-5740
patricia.bowles@us.nestle.com rfink@taylorstrategy.com





SOURCE SKINNY COW

Website: http://www.skinnycow.com
 
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