Natus Medical Incorporated Selects Oracle E-Business Suite 12.1

Natus Medical Incorporated Selects Oracle E-Business Suite 12.1 to
Streamline and Optimize Global Business Operations 
Oracle Business Accelerators Help Enable Dramatically Reduced
Implementation Complexity, Cost, Risk and Time 
REDWOOD SHORES, CA -- (Marketwire) -- 01/14/13 --  Oracle (NASDAQ:
News Facts  

--  To improve business performance and transform global business
    processes, Natus Medical Incorporated has adopted the Oracle
    E-Business Suite 12.1 using Oracle Business Accelerators.
--  Oracle Business Accelerators are powerful, easy-to-use, cloud-based
    rapid implementation tools developed by Oracle to get customers up and
    running on a wide range of Oracle Applications, both quickly and
--  Natus is a leading provider of healthcare products used for the
    screening, detection, treatment, monitoring and tracking of common
    medical ailments. The company sells its products worldwide through a
    direct sales force and distributors in the U.S. and in more than 100
    other countries.
--  With an increasing volume of customer orders coming from around the
    globe, Natus needed to replace its existing ERP system with a modern,
    flexible and scalable suite of business applications that could help
    it lower total cost of ownership by standardizing and automating
--  Working with NTT DATA, a Platinum level member in Oracle
    PartnerNetwork (OPN), and leveraging out-of-the-box, industry-specific
    Oracle Business Accelerators, Natus implemented the Oracle E-Business
    Suite 12.1, including Oracle Advanced Supply Chain Planning, Oracle's
    Demantra, Oracle E-Business Suite Financials, Oracle Order Management,
    Oracle Inventory Management, Oracle Advanced Procurement, Oracle
    Discrete Manufacturing and Oracle Service Management. Natus also
    implemented Oracle Customer Relationship Management, Oracle's Agile
    Product Lifecycle Management and Oracle Hyperion Performance
    Management, in an aggressive 10-month implementation timeframe.
--  In addition, to provide a common infrastructure for producing,
    delivering and managing enterprise reports, scorecards, dashboards,
    ad-hoc analysis, and OLAP analysis, Natus selected Oracle Business
--  With this integrated suite of Oracle Applications, Natus has been able
    to significantly reduce end of month reporting times, effectively meet
    increasing customer demand and establish a flexible and scalable
    platform to support future growth.
--  Natus is live in the US and Canada. Europe and South America are
    planned for deployment in early 2013.
--  Implementation partner NTT DATA provides modern, rapid implementation
    tools and implementation services that can help midsize customers
    achieve a quick return on their Oracle technology investment.

Supporting Quotes 

--  "To support our growth and acquisition strategy in both the U.S. and
    international markets, we needed a modern, cost-effective, scalable
    and reliable business platform that would enable us to standardize
    operations and lower total cost of ownership in the long term," said
    Bharat Poria, senior director of information technology, Natus
    Medical. "We were able to standardize processes and go live on the
    Oracle E-Business Suite 12.1, using the leading industry practices in
    the Oracle Business Accelerators for Oracle E-Business Suite 12.1, in
    ten months. Ninety percent of the functionality we needed was
    available out-of-the-box."
--  "NTT DATA is committed to our relationship with both Oracle and our
    client Natus Medical," said Hiren Bhatt, senior vice president of NTT
    DATA's Oracle practice. "We are able to deliver this industry-specific
    solution for midsize companies to speed the deployment of Oracle
    solutions, resulting in the out-of-the-box experience that our clients
--  "Midsize manufacturers and distributors today seek solutions that will
    facilitate future growth," said Steve Cox, vice president, Oracle
    Accelerate for Midsize Companies. "Oracle Accelerate solutions,
    implemented using Oracle Business Accelerators, help rapidly growing
    organizations like Natus Medical to utilize best-in-class enterprise
    software solutions rapidly, so that the benefits of use are realized
    as quickly as possible."

Supporting Resources 

--  Oracle Accelerate for Midsize Companies
--  Oracle Business Accelerators
--  Oracle E-Business Suite
--  Oracle Advanced Supply Chain Planning
--  Oracle's Demantra
--  Oracle CRM Applications
--  Oracle's Agile Product Lifecycle Management Solutions
--  Oracle Hyperion Performance Management
--  Oracle Business Intelligence Enterprise Edition
--  Oracle Midsize Customer Success Stories
--  Video: Grow Your Business with Oracle Accelerate
--  Natus Medical Incorporated

About Oracle Accelerate
 Oracle Accelerate provides simple to deploy,
packaged, enterprise-class software solutions to growing midsize
organizations through Oracle's network of expert partners. Created by
Oracle's expert partners, Oracle Accelerate solutions are simple to
deploy, industry-specific packaged solutions, designed for fast time
to benefit, which means getting the right solution in place quickly,
inexpensively and with a controlled scope and predictable returns.
The best Oracle Accelerate Solutions are based on Oracle Business
Accelerators, which are powerful, cloud-based rapid implementation
tools developed and maintained by Oracle to get you up and running on
a wide range of Oracle Applications, both quickly and reliably.
Oracle has more than 290,000 midsize customers who buy Oracle to
grow. To find out more, visit  
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Contact Info 
Christine Randle
Joan Levy
Blanc & Otus 
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