Alliance Data's Largest Client, Bank of Montreal, Signs Long-term Renewal With Canadian Loyalty Business

Alliance Data's Largest Client, Bank of Montreal, Signs Long-term Renewal With
                          Canadian Loyalty Business

Multi-Year Agreement Extends Credit Card and Retail Banking Partnership with
the AIR MILES® Reward Program

PR Newswire

DALLAS, Jan. 14, 2013

DALLAS, Jan. 14, 2013 /PRNewswire/ --Alliance Data Systems Corporation (NYSE:
ADS), a leading provider of loyalty and marketing solutions derived from
transaction-rich data, today announced that its Canadian loyalty business
renewed a multi-year agreement with Bank of Montreal (TSX: BMO) (NYSE: BMO),
as a sponsor in the AIR MILES Reward Program. Alliance Data's number one
client, Bank of Montreal (BMO) will continue to issue reward miles in the
Canadian coalition program, building on its leadership and participation as a
founding sponsor in the program since 1992.

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BMO consumer and business customers earn AIR MILES reward miles on a variety
of BMO products, offers and services, including credit card purchases with a
BMO credit card; debit spend within the BMO AIR MILES Banking Plan; and select
special offers on investments and lending.

Terms of the agreement were not released, however the renewal is based on
substantially similar terms and conditions as in the prior agreement,
including category exclusivity in retail banking and co-exclusivity in the
credit card category.

"A leader in Canadian banking and a long-time significant sponsor in our
program, BMO has worked with us for more than 20 years to focus on delivering
exceptional customer value and continuously exploring opportunities to
stimulate new issuance growth," said Bryan Pearson, president of LoyaltyOne,
owner and operator of the AIR MILES Reward Program. "The renewal of this
multi-year agreement reflects the strength and importance of this
long-standing partnership. We look forward to continuing to pursue long-term,
sustainable strategies and initiatives with BMO that drive growth and enrich

"BMO's vision is to be the bank that defines great customer experience, by
making money make sense for our customers as we continue to provide them with
products and services that help them meet the challenges of managing their
day-to-day finances," said David Heatherly, Head, North American Payments -
Personal and Small Business, BMO Financial Group. "By renewing our multi-year
agreement as a sponsor of the AIR MILES Reward Program, BMO customers will
continue to enjoy the unrivalled benefits of Canada's preeminent rewards
program for years to come." 

About BMO Financial Group

Established in 1817 as Bank of Montreal, BMO Financial Group is a
highly-diversified North American financial services organization. With total
assets of $525 billion as at October 31, 2012, and more than 46,000 employees,
BMO Financial Group provides a broad range of retail banking, wealth
management and investment banking products and solutions.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the equity partner of Direxions, a loyalty pioneer headquartered in
India and the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry. LoyaltyOne is an Alliance Data
company. For more information, visit

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data and its three
businesses employ approximately 11,000 associates at more than 70 locations

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our web site,, or you can follow us on Twitter at

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Contact: Julie Prozeller - Analysts/Investors, FTI Consulting,
+1-212-850-5721,; Shelley Whiddon - Media,
Alliance Data, +1-214-494-3811,
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