EPAM Systems, Inc. : Redcross.org exceeds concurrent usage records during
Hurricane Sandy response
Redcross.org, designed by Empathy Lab and built on Oracle's ATG Web Commerce,
a component of Oracle Commerce, hosts 75,000 concurrent users during the peak
online activity point of the large disaster response.
Newtown, PA - January 14, 2013 - Empathy Lab - recently acquired by EPAM
Systems Inc. (NYSE:EPAM), and one of the world's leading digital consultancies
focused on ecommerce and broadband solutions across all connected devices - is
thrilled to share the exceptional performance metrics of the American Red
Cross website at redcross.org in the height of the Hurricane Sandy response.
During the Hurricane Sandy telethon on NBC that urged donations to the Red
Cross, the new redcross.org set a new record, handling peak volumes of more
than 500,000 page requests per minute, 75,000 concurrent credit card users,
and 22 financial transactions per second with 100 percent uptime. This level
of activity confirms the new platform can withstand a critical, high-traffic
"We knew that the true test of the digital experience would be how the site
delivered during a disaster," said Lisa Kagel, VP, Group Account Director with
Empathy Lab. "We are so pleased that the new redcross.org has been able to
help support so many people who wanted to help those impacted by Sandy."
The new redcross.org, launched in August of 2012, leverages personalization,
geo-location, user-generated content and automated checkout processes to drive
donations, volunteerism, and overall brand-awareness. Empathy Lab's
Oracle-based solution includes a unified multi-channel user experience for the
Red Cross, informed by a centralized user profile data repository that powers
personalization, enhanced merchandizing, and content syndication. The crux of
the initiative, however, involved uncovering human behavior when contributing
to a non-profit. The Red Cross solution needed to capture exactly what donors
were "buying" and deliver an emotionally driven, humanized experience through
content and design.
"We began our relationship with the Red Cross just after the Haiti disaster,"
noted Kevin Labick, CEO of Empathy Lab. "Much of what we created together was
designed to enable their digital program to respond to events of this scale.
Sandy provided validation that we accomplished our goal."
In addition to the right tone and experience, the Red Cross needed a
dependable platform that could support the high volume of financial donations,
and perform under the pressure of both ongoing and spontaneous national and
international relief efforts. ATG Web Commerce solution powers the world's
best brands, and delivers a consistent, personalized cross-channel customer
experience. It has helped the Red Cross improve business results, including
increasing financial donations, online training and class registrations, and
the ability to deliver localized, relevant content both during non-emergency
and disaster states.
"We used Oracle's ATG Web Commerce personalization and content targeting
capabilities during our Sandy response to update and make changes hourly, to
keep people informed and make it easier for them to get help and know how to
help," said Craig Oldham, Vice President of Marketing, Digital Engagement,
American Red Cross. "Bringing all of the touch points onto a single platform
makes it possible for us to offer users a personalized, consistent experience
while reducing overall costs. We are streamlining how we engage and interact
with donors, volunteers, course-takers and supporters."
Empathy Lab is excited to continue to help the Red Cross deliver on its
mission and fundraising objectives.With Sandy relief efforts still very much
in progress, and every day needs still constant, the agency is now working
with the organization on testing and optimization strategies to enable
continuous improvement and innovation, and to help fulfill its important
Empathy Lab is a Gold level member of Oracle PartnerNetwork (OPN).
About the Amercian Red Cross
The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood; teaches
skills that save lives; provides international humanitarian aid; and supports
military members and their families. The Red Cross is a not-for-profit
organization that depends on volunteers and the generosity of the American
public to perform its mission. For more information, please
visitredcross.orgor join our blog at blog.redcross.org.
About EPAM Systemsand Empathy Lab
Established in 1993, EPAM Systems Inc. (NYSE:EPAM) provides
softwareengineering solutionsthroughits leading Central and Eastern
European service delivery platform. Headquartered in the United States, EPAM
employs over 8,100 IT professionals and serves clients worldwide from its
locations in the United States, Canada, UK, Switzerland, Germany, Sweden,
Belarus, Hungary, Russia, Ukraine, Kazakhstan, and Poland.
EPAM is recognized among the top companies in IAOP's "The 2012 Global
Outsourcing 100," featuring EPAM in a variety of sub-lists, including
"Leaders-Companies in Eastern Europe." The company is also ranked among the
best global service providers on "The 2012 Global Services 100" by Global
Services Magazine and Neogroup, which names EPAM "Leaders-Global Product
For more information, please visit www.epam.com.
Empathy Lab is a digital strategy and execution unit of EPAM Systems Inc.
(NYSE:EPAM) focused on driving breakthrough strategies and experiences that
drive business success across web, mobile, tablet and smart TV for Fortune 500
and fast-growth organizations around the world. Empathy Lab's clients include
Liberty Global, the American Red Cross, Avon, Comcast, DirecTV, TJX, NBCU,
Nintendo, Rogers Communications, Sony, Chartis/AIG, Sentara Healthcare, Chubb,
Reed Elsevier, and Philosophy.
For more information, please visit www.empathylab.com.
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This press release includes statements which may constitute forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, the accuracy of which are
necessarily subject to risks, uncertainties, and assumptions as to future
events that may not prove to be accurate. Factors that could cause actual
results to differ materially from those expressed or implied include general
economic conditions and the factors discussed in our most recent Annual Report
on Form 10-K and other filings with the Securities and Exchange Commission.
EPAM undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events, or
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Source: EPAM Systems, Inc. via Thomson Reuters ONE
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