Townization Benefiting China Real Estate Enterprises, Evergrande Adjusting
Sales Target to 100 Billion RMB with 25% Increase
BEIJING, Jan. 14, 2013
BEIJING, Jan. 14, 2013 /PRNewswire/ -- On January 14, Evergrande Group
released the 2013 sales performance prospect. Judging the development trend of
Chinese real estate market in the future based on the influence of the new
urbanization policy, Evergrande has adjusted the 2013 contracted sales target
to be 100 billion (RMB, the same below), with an increase of 25 percent
compared to the 2012 sales target of 80 billion. An original report by Sina
Evergrande has always been adhering to its three strategies: forward-looking
layout in the second- and third-tier cities, products positioning to meet the
rigid demand for the people's livelihood and the sales strategy of fluctuating
along with market changes. It achieved the full-year sales amount of 92.32
billion last year, completing 115.4 percent of the full-year sales target,
with an increase of 14.8 percent on a year-on-year basis, continuing to rank
No.1 among the Mainland real estate enterprises in Hong Kong. It also achieved
the full-year sales area of 15.485 million square meters and continued to rank
No.1 among the Chinese real estate enterprises. Since it was listed in 2009,
Evergrande has overfulfilled the annual targets ahead of schedule for four
consecutive years, and it once ranked No.1 in term of single-month sales area
for nine consecutive months in 2012.
It's worth mentioning that more than 98 percent of Evergrande's sales amount
last year benefited from the projects located in the non-first-tier cities,
most of which are located in the third-tier cities. This is related to the
fact that the new urbanization policy is beneficial to the real estate market.
As an important part of new industrialization, informationization,
urbanization and agricultural modernization suggested in the report of the
18th National Congress of the Communist Party of China (CPC), new urbanization
is undoubtedly the drive for a new round of development and will activate the
rigid demand of real estate market.
The Mainland urbanization planning leaded by the National Development and
Reform Commission (NDRC) will be released in the near future. According to the
planning report, urbanization will stimulate the investment of 4 trillion yuan
in the next ten years. In fact, the urbanization cannot be conducted without
the steady and sound development of the real estate industry. The entering of
real estate enterprises will provide great assistance for the improvement of
the basic facilities in the small- and middle-sized cities, the strengthening
of the town development space and potential as well as the enhancement of the
urban bearing capacity.
According to Chen Huai, director of Policy Research Center of Ministry of
Construction and director of Institute for Chinese Urban and Rural
Construction Economic Research, driven by the general trend of new
urbanization, the Chinese real estate market in the next five years will be
one of the markets with the fastest demand growth around the globe.
Under the influence of the favorable news, along with the fact that Evergrande
completed the 2012 sales target one month earlier, Evergrande's stock price
has been increasing, with the opening price from HKD 3.11 on October 3 last
year to HKD 4.75 on January 10 this year, with an increase of 52.7 percent. By
January 14, the closing price of Evergrande's stock was HKD 4.48 after the
small stock market fluctuation.
SOURCE Sina Leju
Contact: Joling Zhu, +86-10-5895-1000 and email@example.com
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